Peg Kerr's Blog, page 2
August 24, 2016
Now up on my professional blog
Up on Worthiest Words: A post about Open Arms of Minnesota. I'm doing a series on marketing in nonprofit organizations.
I lost my old job exactly a year ago today.
Some good things have happened since then. I think I'm closer to the job I'm supposed to have. Maybe. Theoretically. Surely?
This entry was originally posted at http://pegkerr.dreamwidth.org/1751011.html. There are
comments on the post.
I lost my old job exactly a year ago today.
Some good things have happened since then. I think I'm closer to the job I'm supposed to have. Maybe. Theoretically. Surely?
This entry was originally posted at http://pegkerr.dreamwidth.org/1751011.html. There are
comments on the post.
August 16, 2016
Latest professiona blog post
is here.
This entry was originally posted at http://pegkerr.dreamwidth.org/1750538.html. There are
comments on the post.
This entry was originally posted at http://pegkerr.dreamwidth.org/1750538.html. There are
comments on the post.
August 13, 2016
52 Week Collage Weeks 37, 38, 39, 40, and 41
Week 37: Curse
The campaign is having some difficulties.
This card is about how the fanart contest I had planned for EverTwixt ran into some problems. The day the contest was launched, Kelly (the owner of EverTwixt) fell down the stairs, resulting in a concussion and broken arm. An inauspicious start. We decided it was due to the malign influence of Baba Yaga, the nemesis of the stories on the website. We also determined that the contest had to be rejiggered, because we weren't getting the response to the ads that we'd hoped.
Week 38: Redesign
I spent the week redesigning the contest, hoping to still find our mystery artist out there somewhere.
This card represents both the fact that I redesigned the particulars of the contest, since Kelly was unavailable (landing pages, email automation), and the silhouette also represents that mysterious artist we still hoped to find.
Week 39: Certification
I took the test and finished the Hubspot Academy Inbound Marketing course.
The Inbound Marketing course is built on the four stages of inbound marketing as Hubspot sees them: Attract, Convert, Close, and Delight.
Week 40: Treats
I begin designing the website for Barking Good Healthy Treats.
Week 41: Girls
Meals with my girls mean love.
This combined two Snapchats: Fiona and I send this a Snapchat to Delia informing her of our brunch at Turtle Bread Bakery. Delia also sent us a Snapchat, showing the set up of her table at her new apartment in Eau Claire. The vase of peonies were the ones I brought with me when we moved Delia in.
This entry was originally posted at http://pegkerr.dreamwidth.org/1750293.html. There are
comments on the post.
The campaign is having some difficulties.
This card is about how the fanart contest I had planned for EverTwixt ran into some problems. The day the contest was launched, Kelly (the owner of EverTwixt) fell down the stairs, resulting in a concussion and broken arm. An inauspicious start. We decided it was due to the malign influence of Baba Yaga, the nemesis of the stories on the website. We also determined that the contest had to be rejiggered, because we weren't getting the response to the ads that we'd hoped.
Week 38: Redesign
I spent the week redesigning the contest, hoping to still find our mystery artist out there somewhere.
This card represents both the fact that I redesigned the particulars of the contest, since Kelly was unavailable (landing pages, email automation), and the silhouette also represents that mysterious artist we still hoped to find.
Week 39: Certification
I took the test and finished the Hubspot Academy Inbound Marketing course.
The Inbound Marketing course is built on the four stages of inbound marketing as Hubspot sees them: Attract, Convert, Close, and Delight.
Week 40: Treats
I begin designing the website for Barking Good Healthy Treats.
Week 41: Girls
Meals with my girls mean love.
This combined two Snapchats: Fiona and I send this a Snapchat to Delia informing her of our brunch at Turtle Bread Bakery. Delia also sent us a Snapchat, showing the set up of her table at her new apartment in Eau Claire. The vase of peonies were the ones I brought with me when we moved Delia in.
This entry was originally posted at http://pegkerr.dreamwidth.org/1750293.html. There are
comments on the post.
July 19, 2016
Worthiest Words website is up!
My new professional (self-designed) website is launched. It's a bit bare bones (need to write more posts--a LOT more), I still have to figure out lead magnets (and how, exactly, the site will lead me to my goals) and I'm sure there'll be hiccups, but on the whole, I'm happy with it and happy to get it up. The name of the site is Worthiest Words. I am also on Twitter at @worthiestwords (as well as still at my old account @pegkerr).
This entry was originally posted at http://pegkerr.dreamwidth.org/1750099.html. There are
comments on the post.
This entry was originally posted at http://pegkerr.dreamwidth.org/1750099.html. There are
comments on the post.
June 8, 2016
Great news with today's PET scan!
PET scan: liver glow GONE. Spleen glow GONE. Central glow deep in the abdomen (this is the one that really worried the doctor last time) GONE. Neck glow GONE. Slight glimmer on back of head remains, but no bigger than last time. New slight glimmer at tip of stomach: may be simply inflammation. Blood work looks perfect.
Our doctor said, "This is an enormous response. Marked improvement. Everyone's happy. Take the weekend to celebrate."
So...yeah. Thanks to Mayo! Thanks to our doctor. Rob's not ENTIRELY in remission, but he's pretty damn close. Which is absolutely amazing!
(I sent the girls Snapchats all day about "Our Day at Mayo" and took screen shots of most of them).
Our Day at Mayo
This entry was originally posted at http://pegkerr.dreamwidth.org/1749494.... There are
comments on the post.
Our doctor said, "This is an enormous response. Marked improvement. Everyone's happy. Take the weekend to celebrate."
So...yeah. Thanks to Mayo! Thanks to our doctor. Rob's not ENTIRELY in remission, but he's pretty damn close. Which is absolutely amazing!
(I sent the girls Snapchats all day about "Our Day at Mayo" and took screen shots of most of them).
Our Day at Mayo
This entry was originally posted at http://pegkerr.dreamwidth.org/1749494.... There are
comments on the post.
May 21, 2016
Hubspot
A shiny new badge on my LinkedIn page:
This entry was originally posted at http://pegkerr.dreamwidth.org/1749131.html. There are
comments on the post.
This entry was originally posted at http://pegkerr.dreamwidth.org/1749131.html. There are
comments on the post.
May 19, 2016
52 Week Collage Weeks 35 and 36
Week 35: Campaign
This is my first marketing campaign!
This card is about how hard I worked, trying to learn everything I needed to know to launch a marketing campaign for EverTwixt.com. (I'm not linking to the compaign, because it's been suspended for now, in part because of my boss's injury. But we hope to resume it soon.)
Week 36: Birthday
To celebrate my birthday, Rob and I spent the night at a bed and breakfast.
The scene in this picture (from a magazine I cut out long, long ago) reminds me somewhat of the bay window dining nook where Rob and I had breakfast in this beautifully restored Victorian home (it was a built by a wealthy German immigrant, but he and his wife had no children. After they died, it was turned into a hospital, and then a nursing home, before it was restored for its present purpose.) The (slightly whiter) teapot and cups added to the picture on the table is actually taken from a screenshot from a promotional video for the bed and breakfast. As for the bunnies, they were one bunny, taken from the promotional video, too. (I cleaned up the image in PhotoShop--hey, I'm developing graphics skillz!--and flipped it for the second bunny). Rob and I have a Thing about bunnies, and I was delighted to see it there.
Rob asked me to be sure to tell you all that he demonstrated his undying love for me on my birthday, the night we arrived, by taking me to a restaurant called The Onion Grill. (He loathes onions, whereas I love them.) I enjoyed the onion soup along with the rest of my meal. Rob enjoyed his dinner, too--after he picked all the onions off.
The bed and breakfast really was lovely, as were our hosts. We stayed in the St. Croix room. It was the perfect way to celebrate my birthday. Here is the website, and here is the video that convinced us to stay there.
This entry was originally posted at http://pegkerr.dreamwidth.org/1748926.html. There are
comments on the post.
This is my first marketing campaign!
This card is about how hard I worked, trying to learn everything I needed to know to launch a marketing campaign for EverTwixt.com. (I'm not linking to the compaign, because it's been suspended for now, in part because of my boss's injury. But we hope to resume it soon.)
Week 36: Birthday
To celebrate my birthday, Rob and I spent the night at a bed and breakfast.
The scene in this picture (from a magazine I cut out long, long ago) reminds me somewhat of the bay window dining nook where Rob and I had breakfast in this beautifully restored Victorian home (it was a built by a wealthy German immigrant, but he and his wife had no children. After they died, it was turned into a hospital, and then a nursing home, before it was restored for its present purpose.) The (slightly whiter) teapot and cups added to the picture on the table is actually taken from a screenshot from a promotional video for the bed and breakfast. As for the bunnies, they were one bunny, taken from the promotional video, too. (I cleaned up the image in PhotoShop--hey, I'm developing graphics skillz!--and flipped it for the second bunny). Rob and I have a Thing about bunnies, and I was delighted to see it there.
Rob asked me to be sure to tell you all that he demonstrated his undying love for me on my birthday, the night we arrived, by taking me to a restaurant called The Onion Grill. (He loathes onions, whereas I love them.) I enjoyed the onion soup along with the rest of my meal. Rob enjoyed his dinner, too--after he picked all the onions off.
The bed and breakfast really was lovely, as were our hosts. We stayed in the St. Croix room. It was the perfect way to celebrate my birthday. Here is the website, and here is the video that convinced us to stay there.
This entry was originally posted at http://pegkerr.dreamwidth.org/1748926.html. There are
comments on the post.
May 15, 2016
52 Week Collage Project: Sticky post
52 Week Card Project
imageimageimageimageimageimageimageimageimageimageimageimageimageimageimageimageimageimage<cut>This entry was originally posted at http://pegkerr.dreamwidth.org/1748613.... There are
comments on the post.
52 Week Collage Weeks 31, 32, 33, 34
The flu put me badly behind, but I'm not quite so far behind now.
Week 31: Minicon
We're there every year!
The challenge that
minnehaha
K. gave me was that the Minicon card had to be made entirely with materials found at Minicon. The image in the lower left was cannibalized from the business card of the Artist Guest of Honor. I used bookmarks left on the freebie table, promotional postcards, bits from the Bozo Bus Tribune, etc. I like this card.
Week 32: EverTwixt
EverTwixt awaits you if you dare.
As part of my attempt to switch career fields, I started a marketing internship with an old friend, a writer I met at Clarion almost thirty years ago, Kelly McClymer, who is attempting to start a new website, EverTwixt.com.
Week 33: PhotoShop
It's great fun, but an amazing time-sink.
Also as part of my training, I've started learning PhotoShop. This was an attempt to make a graphic that could be used as part of the EverTwixt site: one of the stories available for download, "Maiden Ash" is a variant of Cinderella, and this image is suggestive of the moment when the stepmother scatters ivory beads and jewels in the straw and tells the heroine to pick them all out into separate piles if she wants to go to the ball. Of course, in PhotoShop, I was doing the exact opposite: painstakingly assembling the layers: straw, then jewels and beads. When I made the card, I cheated and embellished the beads with some glimmering paint
minnehaha
K.had hanging around.
Week 34: Shadow
"There are three shadows on the liver in your CAT scan, and two on the spleen."
This is what the doctor said when he came in to our meeting that week. (For details, you can see our CaringBridge). This is not an actual diagnostic image taken of Rob, but a graphic I found online, highlighting the liver. I added the shadows on it with PhotoShop.
This entry was originally posted at http://pegkerr.dreamwidth.org/1748478.html. There are
comments on the post.
Week 31: Minicon
We're there every year!
The challenge that
minnehaha
K. gave me was that the Minicon card had to be made entirely with materials found at Minicon. The image in the lower left was cannibalized from the business card of the Artist Guest of Honor. I used bookmarks left on the freebie table, promotional postcards, bits from the Bozo Bus Tribune, etc. I like this card. Week 32: EverTwixt
EverTwixt awaits you if you dare.
As part of my attempt to switch career fields, I started a marketing internship with an old friend, a writer I met at Clarion almost thirty years ago, Kelly McClymer, who is attempting to start a new website, EverTwixt.com.
Week 33: PhotoShop
It's great fun, but an amazing time-sink.
Also as part of my training, I've started learning PhotoShop. This was an attempt to make a graphic that could be used as part of the EverTwixt site: one of the stories available for download, "Maiden Ash" is a variant of Cinderella, and this image is suggestive of the moment when the stepmother scatters ivory beads and jewels in the straw and tells the heroine to pick them all out into separate piles if she wants to go to the ball. Of course, in PhotoShop, I was doing the exact opposite: painstakingly assembling the layers: straw, then jewels and beads. When I made the card, I cheated and embellished the beads with some glimmering paint
minnehaha
K.had hanging around. Week 34: Shadow
"There are three shadows on the liver in your CAT scan, and two on the spleen."
This is what the doctor said when he came in to our meeting that week. (For details, you can see our CaringBridge). This is not an actual diagnostic image taken of Rob, but a graphic I found online, highlighting the liver. I added the shadows on it with PhotoShop.
This entry was originally posted at http://pegkerr.dreamwidth.org/1748478.html. There are
comments on the post.
April 27, 2016
Art is Magic! Fan Fan Art Contest on EverTwixt.com. Could you please help spread the word?
I have been working on marketing with a writing friend Kelly McClymer, whom I met at Clarion when I attended it in the late 80s.
Kelly's site is called EverTwixt.com, an immersive storyverse, and she has just launched a fan art contest. The Grand Prize is $200 and the opportunity to have your art featured as the cover of an ebook. Do you know any fan artists who might be interested? Help me spread the word? The registration is open now and closes May 9, and the contest ends May 25.
Click on the graphic above (or here) to learn more. From there, follow the link at the bottom of the page to get further details, and then click from there to register. Thanks, and please share this to let others know!
This entry was originally posted at http://pegkerr.dreamwidth.org/1748012.html. There are
comments on the post.
Kelly's site is called EverTwixt.com, an immersive storyverse, and she has just launched a fan art contest. The Grand Prize is $200 and the opportunity to have your art featured as the cover of an ebook. Do you know any fan artists who might be interested? Help me spread the word? The registration is open now and closes May 9, and the contest ends May 25.
Click on the graphic above (or here) to learn more. From there, follow the link at the bottom of the page to get further details, and then click from there to register. Thanks, and please share this to let others know!
This entry was originally posted at http://pegkerr.dreamwidth.org/1748012.html. There are
comments on the post.
Peg Kerr's Blog
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