Hadrian Stone's Blog - Posts Tagged "mmf"
The Machiavellian Marketing Framework (MMF): A New Era of Strategic Control in the Attention Economy
For decades, marketing has been defined by persuasion; by the idea that influence was earned through emotion, empathy, and communication. But as markets evolved into algorithmic ecosystems, persuasion lost its power. What emerged instead was control: of perception, of attention, and of belief.
This paper introduces a new paradigm; The Machiavellian Marketing Framework (MMF), a theory that redefines marketing as the architecture of perception. Rooted in philosophical principles from Machiavelli, Nietzsche, and Foucault, the MMF positions marketing not as a conversation with consumers, but as a system of engineered behavior.
The framework identifies four governing dimensions:
- Control: the deliberate construction of strategic narratives;
- Perception: the manipulation of visibility and framing;
- Scarcity: the psychological lever that amplifies desire;
- Inevitability: the creation of belief in dominance and permanence.
Together, these principles form a modern psychological model that operates within digital, algorithmic, and behavioral economies. Unlike the approaches of Kotler's managerialism, Godin's emotionalism, or Ries and Trout's Positionalism, the MMF is built for a world where data is the battlefield and human behavior is the weapon.
This framework marks a paradigm shift in marketing scholarship, one that merges philosophy, behavioral economics, and digital strategy into a single discipline of perception management.
Read the full academic paper:
- Figshare: https://doi.org/10.6084/m9.figshare.3...
- Zenodo: https://doi.org/10.5281/zenodo.17388213
The Machiavellian Marketing Framework represents the next stage of marketing evolution; from persuasion to control, from communication to command.
Dev.to Article: https://dev.to/hadrian_stone/the-mach...
Medium Article: https://medium.com/@nofacetoolsai/the...
Academia.edu Paper: https://www.academia.edu/144534345/Th...
This paper introduces a new paradigm; The Machiavellian Marketing Framework (MMF), a theory that redefines marketing as the architecture of perception. Rooted in philosophical principles from Machiavelli, Nietzsche, and Foucault, the MMF positions marketing not as a conversation with consumers, but as a system of engineered behavior.
The framework identifies four governing dimensions:
- Control: the deliberate construction of strategic narratives;
- Perception: the manipulation of visibility and framing;
- Scarcity: the psychological lever that amplifies desire;
- Inevitability: the creation of belief in dominance and permanence.
Together, these principles form a modern psychological model that operates within digital, algorithmic, and behavioral economies. Unlike the approaches of Kotler's managerialism, Godin's emotionalism, or Ries and Trout's Positionalism, the MMF is built for a world where data is the battlefield and human behavior is the weapon.
This framework marks a paradigm shift in marketing scholarship, one that merges philosophy, behavioral economics, and digital strategy into a single discipline of perception management.
Read the full academic paper:
- Figshare: https://doi.org/10.6084/m9.figshare.3...
- Zenodo: https://doi.org/10.5281/zenodo.17388213
The Machiavellian Marketing Framework represents the next stage of marketing evolution; from persuasion to control, from communication to command.
Dev.to Article: https://dev.to/hadrian_stone/the-mach...
Medium Article: https://medium.com/@nofacetoolsai/the...
Academia.edu Paper: https://www.academia.edu/144534345/Th...
