David E. Perry's Blog, page 7
May 21, 2012
Guerrilla Job Hunting - Tactic #2: Write a White Paper
This is just like producing a newsletter but you only need to do it once and you can reuse it until the topic falls out of vogue. Summarize the industry pundits and then offer your own take on it. Read up on a hot topic like VoIP [voice over internet protocol] and write a 10-15 page summary linking it to your industry. A hot topic like VoIP will have effects on every industry in America but you need to concentrate on what’s important to your sector. Call some of the more quotable people you discovered during your research, and interview then for your own piece. Ask them for feedback before you publish. Print it and distribute it
Mail it to employers you want to work for.
Make it available electronically for e-zines.
Send it to business publications as a possible article.
Send it to trade publications relevant to the industries you have targeted for your job search.
Allow other publishers and editors to re-use your White Paper as long as they include your byline, email address and web site URL.
Check out more ideas at Guerrilla Marketing for Job Hunters www.gm4jh.com
Compliments of David E Perry and Kevin Donlin. For more creative job search tactics, go to the Guerrilla Marketing for job hunters blog and download the free audio CD.
May 19, 2012
Using Marketing Ideas For Job Hunting | Practical Alternatives For Job Hunting
Faced with global competition and an economy in recession, employers today are focused on productivity and profits as never before.
Great zippy piece on job hunting from Zale Tabakman
May 15, 2012
Why guerrilla marketing for job hunters
simply put, the dramatic changes we're witnessing in the global marketplace for talent mean that the tried-and-true methods of finding a job are no longer enough. Of course traditional networking and good old fashioned resumes should remain a solid part of your plan, but they won’t provide you with an adequate amount of exposure to all the potential employers who should know about you. It's a fact that most people’s job searches fail or take way too long because they can't get on the radar of the right hiring manager - the one who has a job you want AND can actually hire you. Essentially, most people fail to get noticed by the tight people. But the fact of the matter remains clear - being noticed or "found" is the key to getting the interview and the interview is THE key to getting hired. Most job hunting books today fail to move the job hunters quest forward because they skip the part between “designing a resume” and actually getting “the face-to-face interview”. You know what i'm talking about -the setting up of the first meeting part! That’s one of the areas where Guerrilla Marketing for Job Hunters excels. Feel free to read through the postings on www.gm4jh.com and listen to the podcasts - you may discover a few ideas you can use in your job search today.
Compliments of David E Perry and Kevin Donlin. For more creative job search tactics, go to the Guerrilla Marketing for job hunters blog and download the free audio CD.
May 13, 2012
How Job Hunters Should Use ZoomInfo to Crush the Competition
Bob called me in a panic a few months ago. One of his well meaning friends had suggested his name to a recruiter for a job. Trouble was - - - it was Bob’s dream job.
Poor Bob.
The recruiter even liked what he heard during the telephone screening interview. He asked him to come to Nevada to meet the CEO and the board of directors. That’s where the wheels came off the truck.
Bob was ecstatic, until he discovered he was just one of a dozen going for first interviews 
and he knew he was definitely “the most mature” [read old].
Bob’s a great guy. He’s in super shape and you’d never know he has nine children, a half dozen grandchildren and is just a few years away from a full pension. He wanted this job in the worst way and needed a strategy to beat out the field of 40 year olds he was up against.
He needed a job search and interview plan and he needed it quickly. We’ve talked about plans before. You don’t do anything as a job hunter without a plan.
It was Saturday morning when he called [it was my birthday] and he’d need to leave for Reno in 5 days. I offered to show him how headhunters source information when they’re starting an assignment. I explained how to cold-call complete strangers [straight out of Chapter 9, Extreme Networking in my book, Guerrilla Marketing for Job Hunters 3.0: How to Stand Out from the Crowd and Tap Into the Hidden Job Market using Social Media and 999 other Tactics Today
First I showed him how to use ZoomInfo.com to find a list of the members of the board and then I showed him how to use Google to get their home addresses and look up their home phone numbers. He needed to find a board member to call who would be willing to answer a few questions about the organization's vision and mission. he needed an informed insider.
It took him two hours on Sunday morning to find a board member who was willing to answer his questions. As Bob was wrapping up this phone call the board member told him that he was impressed with his chutzpah as well as the due diligence he was doing.
What this fellow did next literally floored Bob. he revealed that he was on the selection committee and was looking forward to meeting him next week and offered to send him a copy of the organization’s strategic plan. Bob accepted.
After reviewing the strategic plan Bob called the lobbyist who had put his name forward and received confirmation on what he believed where going to be the organization’s biggest challenges. He expected he board would have heard about his phone call and would be extra prepared to drill him so he prepared a 45 minute power point to take the board through a discussion on how he would handle the issues he uncovered.
Bob’s 1 hour interview went 3 hours and then he was asked to join the CEO and board members for dinner that evening. He returned home with an offer that was 40% higher than his current salary, with full benefits, club memberships, car allowance and a signing bonus.
Why did this work?
Bob used the 5 days before his official interview to dig deep into the organization’s issues and map them against his skills and determine how he could best add value. In an interview nobody cares about you the candidate. Interviewers care about themselves and solving their problems. You must show them what you’re going to do and how you’re going to do it. The interview is your time to tell them what you can do for them first AND then drill down on the opportunity to see if it’s right for you. Here’s yet another guerrilla success story.
Want more ideas like these?
You can listen in on an hour’s worth of unconventional, Guerrilla secrets and judge for yourself by grabbing a copy of our Free Audio CD.
The Hidden Job Market a Book Review
Jay Conrad Levinson and David E. Perry, authors of Guerrilla Marketing For Job Hunters start their discourse with a description of The Hidden Job Market. When an employer wants to find, for example, an engineer with experience with brake and exhaust systems, he might place an ad and hope a qualified applicant sees it, at some cost to the employer, or he can do a Boolean search with the Google search engine with the following string: intitle:resume brake.system exhaust.system education -jobs -apply -submit mechanical In this way he will find a large number of engineers with the sought for experience and education in an instant and save tons of money in advertizing fees in the process.Employers often do just that when they have a job to fill, therefore, those who have profile or about me pages on Facebook, linkiden and similar sites will come to the employer's attention as soon as he does the search.
3 resources to help you – job hunters – over the long weekend
Job hunting can bring a sick empty feeling to the stomach over a holiday period.
via www.homecomingrevolution.co.za
From South Africa.
How to conduct a job search with a criminal record | Only Delhi Jobs - Delhi's Job Search HQ | Delhi Jobs
According to a 2010 survey by the Society for Human Resource Management, 73 percent of polled HR professionals said their company, or an agency hired by their company, conducted criminal background checks for all job candidates. That you may receive a background check upon applying for a job isn’t noteworthy, but for job seekers with a criminal record it can feel like an inevitable uphill battle.
Down but not out! Getting back in the game...
A short book review: Guerrilla Marketing for Job Hunters 3.0 | Graduate job tips
This book is co-authored by Jay Conrad Levinson (The godfather of Guerrilla Marketing) and David E. Perry (Recruitment Guru). This amalgamation of two very relevant skill sets lends itself to a book, which poignantly captures what the job hunt is about – creating a personal brand and then selling it.
The UK experience.
Does ‘Ready, Fire!, Aim’ Describe Your Job Search Approach? | Business 2 Community
In this week’s blog I am going to use the analogy of target shooting (archery, pistol, rifle, etc.) to make some points about how I routinely see some (most?) job seekers approach finding a new job today.
via www.business2community.com
Another great piece from Skip
