Making and pushing swag is totally
recommended practice among those who know about such things.
You probably didn't know that
Smashed-Rat-on-Press has special company swag, but it's true. We do! Like this fancy coffee mug from
University Press of Brnzklug Bafnerpolg:

To get one of these beauties, you have to make a blind-folded visit to a super-secret hideout, and they're not available on Earth.