Sagar K.C.'s Blog, page 2
July 25, 2025
Sagar KC on Keeping Customers Without Discounts
Discounts are easy. Too easy.
Anyone can cut prices. But not everyone can build loyalty.
If your only plan to keep customers is to offer a deal, you’re not keeping them. You’re renting them.
I’ve seen brands bleed profit trying to win love with price tags. It works once. Then it stops working. Then it backfires.
Here’s the truth:
If people only stay because it’s cheap, they’ll leave the second it’s not.
So how do you keep customers without playing the discount game?
1. Give a Clear Reason to StayMake it obvious why you’re worth the full price.
Is it your quality? Service? Speed? Support? Something has to stand out.
If you’re just like everyone else, they’ll pick the one with the lowest cost.
Don’t blend in. Be known for something real.
Small touches make people return.
Fast replies. Helpful follow-ups. Clear answers. Clean design. Reliable delivery.
These things matter more than a 10 percent off code.
People remember how you made them feel, not what you charged.
No one sticks with a brand that keeps changing tone, schedule, or message.
If you post weekly, post weekly.
If you promise one-on-one support, actually show up.
Consistency builds trust. Trust builds habit.
Habits keep people around longer than discounts ever will.
Send tips. Answer questions. Share what’s useful.
Not everything has to be a pitch.
If you help people even when they’re not buying, they’ll think of you when they are.
5. Let People BelongIf you treat every customer like they matter, they’ll stay.
People don’t just buy products. They join stories. Make yours one they want to be part of.
Welcome them by name. Remember what they like. Celebrate their wins.
They’ll stick around. No coupon needed.
Discounts are fine, but they should be the last move. Not the first.
A brand built on value, trust, and care will always outperform one built on price cuts.
Stop bribing people to stay. Start giving them reasons they want to.
That’s how I do it.
That’s how you should too.
July 24, 2025
Sagar KC on Welcome Emails: Why the First Message Matters Most
Most people don’t read every email. They scan. They judge. They click once, maybe.
That’s why the first message matters.
Your welcome email is not just a hello. It’s your first test. First impression. First chance to keep them.
If they don’t open it, they may never open the next.
People forget fast.
When they sign up, they’re curious. Interested. Ready.
But that fades. Quick.
If your first email is slow, boring, or confusing, they’re gone.
You only get one shot to make them stay. So make it count.
Don’t try to be clever. Say what they signed up for. And what to expect next.Be Human
Write like you talk. They didn’t join a machine. They joined your brand.Give One Thing
A tip. A tool. A link. Don’t give everything. Just enough to prove you’re worth it.Set the Tone
If you’re warm, be warm. If you’re bold, be bold. This is where they learn your voice.Invite Action
Click here. Reply with a question. Watch this next. Guide them. Don’t leave them hanging.Mistakes to AvoidToo longToo coldToo many linksToo much infoNo clear next step
If your email feels like work, they’ll delete it.
One Simple TestAsk this: If this were the only email they opened from me, would it be enough?
If not, rewrite it.
Every client I work with gets a custom welcome flow. But the first email always has:
A clear subject lineOne strong messageOne call to actionA short P.S. with a personal touchThat’s it. Simple works.
Final ThoughtThe welcome email is not just the start. It’s your chance to build trust fast.
Get it right, and you’ve opened the door.
Get it wrong, and the door shuts quietly.
So take your time with it. Test it. Read it out loud.
Send it like it matters, because it does.
July 23, 2025
Sagar KC on Retention: Why Retention Beats Reach
Getting attention is easy. Keeping it is hard.
sagar kc retention marketingMany chase likes, views, and shares. They forget what matters more: staying power.
Reach is a spark. Retention is a fire.
A viral post might bring 10,000 clicks. But if no one returns, what’s the point?
Retention builds trust. It earns loyalty. It creates growth that lasts.
You don’t need 100,000 random views. You need 1,000 people who care.
Good retention means lower costs, stronger results, and less stress.
Most focus on getting seen. Few ask, “Why would they stay?”
That’s the wrong way around.
Retention starts after they find you. That’s where real work begins.
What Keeps People Coming Back?1. Clear Value
Be useful. Every post, email, or message should help the reader in some way.
If it wastes time, they won’t return.
2. Simple Follow-ups
Don’t let them forget you. Send a message. A reminder. A thank-you.
Not spam. Just check-ins that matter.
3. Strong Welcome
Make the first impression count. Say what you do and why you’re worth their time.
4. Consistent Experience
Don’t change your tone or quality. Be clear, honest, and stable.
5. Ask, Don’t Guess
Ask them what they want more of. Use simple surveys or replies.
Let them help shape the next thing.
6. Track the Right Numbers
Don’t just count new followers. Watch repeat visits. Time on page. Open rates.
What gets measured improves.
Email Marketing
Set up welcome flows, follow-ups, and content drips.
Keep emails short, personal, and clear.
CRM or Notes
Track what people ask or comment on. Use it to improve.
Feedback Forms
Add one simple question: “Was this helpful?” Yes or No is enough.
Content Series
Don’t make one-off posts. Create a flow. Make them want to come back for part two.
If they came once, that’s reach.
If they came back, that’s retention.
If they bring others, that’s success.
Reach is noisy. Retention is quiet and strong.
Most ignore it. I build for it.
Because when the hype fades, retention stays.
And that’s what I’m here for.
July 21, 2025
The Story So Far: How I, Sagar KC, Became the Guy Who Talks About Retention, Not Just Reach
Did you search up Sagar KC?
Perhaps you have also seen my name on a book, or in a LinkedIn thread, or in a campaign you were about to purchase. Or perhaps they said I am the guy who gets his rocks off over email flows and retention marketing. Whichever the case, I am glad you came. This is the actual account.
The LinkedIn version, not so. No, the author bio. The one with uncomfortable starts, odd u-turns, midnight meltdowns, and unexpected satisfying victories.
From IT Graduate to Creative StrategistI did my BSCCSIT in computer science at Madan Bhandari Memorial College. I had a vision to be a software developer, database developer, or a network developer then. I lived in the world of code and logic and did not despise it, but I somehow was always attracted to work that added structure to creativity.
I did not go into freelancing even after graduating like many of my colleagues. I enrolled in Curves n Colors. Such a company was very instrumental in my formative professional life. On the first day, I was privileged to be given actual responsibilities to handle. I also had direct contacts with key clients such a Miss Universe Nepal. It was a hard job, yet it was good. All the campaigns counted. Every detail had weight.
That experience made me understand that marketing is not simply about images or some fancy phrases. It is about consistency, timing, trust and outcome.
The Music ChapterBefore getting into marketing on a fulltime basis, I used to play music. I was not doing it because of the fame and followers. I applied as I loved to do so. Writing, mixing, fiddling around with sounds, making up narratives allowed me to have what I never got at school. Freedom.
Ironically, that time listening to audio software with a pair of headphones came to my assistance in the future. The art of making music acquired me the lesson of rhythm, timing, structure, and pacing. Which involve as important additions to email marketing. Once you get silence, you get messaging. When you get the concept of flow, you get the concept of conversion.
The Shift from Creating to ThinkingI came to the point when I did not want to simply design and build. I did not know why things worked, and I wanted to know. It is that curiosity that drove me into strategy. I began to dig in human behavior, customer retention and email performance.
I discovered that we are all concerned with what it takes to reach more people but few of us discuss what happens when someone finds our brand. I became fascinated with the funnel, the middle and bottom part of it. I was interested in learning what keeps people coming back, and what makes them walk away, and what makes them interested.
That was an obsession that has turned into a career.
The Unexpected SpeakerIn the current world, I am a workshop speaker in colleges and conferences. I speak of the relevance of smart marketing, sincere story telling, and long lasting retention measures. I do not aply marketing-hyped jargon and somehow speak guru-ishly. I make it real and current.
Talking also was not in the agenda, but instead I find pleasure in it. They are sharing stories, dividing complicated things into smaller, helping people to look at things in a different way and it is worth it. I simply attempt to deliver without bringing the fluff whether it is in front of a class or in front of a corporate team.
The Books I WroteI have already published two books:
Grow with Email Marketing: a book about designing email systems which work. It contains all the aspects I would have loved to someone to have shown me when I was just starting out.
The Abandoned Cart Recovery Playbook : a targeted and intense in-depth guide into getting your almost-sale skills back on track.
These books are not packed with hollow words and promotional jargons. They are tested, tried, down-to-earth and simple.
Who I Am NowNow I am a team consultant, train team leaders, write campaigns, design flows, and assist companies to develop systems that really work. I do not want to become a viral governor and appear everywhere. I am more concerned with the brands that I collaborate with and the outcomes that we will produce.
I continue to send emails at a late hour. I continue to read feedback based on a line by line basis. I only three times after I still revise my copy before pressing send. This has not changed.
Being said, yes, I still manage to find time to listen to music. It keeps me at a reality check.
So Who Is Sagar KC?I am an aspiring IT graduate with no speciality in software development.
The strategist who used to be a music producer.
The campaign builder who used to collaborate with national icons and currently writes retention flows of brands across countries of the world.
I am a speaker, an author, as well as a consultant and a problem solver.
My concern is on retention and not reach.
I advocate long-term effect rather than short-term buzz.
And I believe in assistive marketing, instead of irritating it.
When you have wondered who Sagar KC is, now you know. Personal brand, content machine I am not. I am simply a person who did whatever was curious and created something valuable in the process.
Want to Connect?When you need to get your email flows fixed, need a frank opinion of your retention system, or just need someone to complain to about how your last campaign went to pot, I am available. I respond on a one-on-one basis.
Thanks for reading.
— Sagar KC, strategist, writer, speaker, and a person who still believes the best marketing is a good conversation, has written it.
[image error]July 19, 2025
Why I Wrote The Abandoned Cart Recovery Playbook : A Note from the Author
Carts get abandoned. It happens all the time.
People visit your site. They browse. They add things to their cart. Maybe even two items. Maybe they even reach checkout.
And then?
They vanish.
No thank you. No “I’ll think about it.”
Just a sad, quiet cart sitting alone.
Like a puppy at the pet store no one picked.
At first, I blamed myself.
Maybe the checkout button was too small.
Maybe I should have used more exclamation marks.
Maybe Mercury was in retrograde.
But after a while, I stopped guessing and started testing.
I wrote email after email. Some worked. Some didn’t.
Some were so bad, I’d rather not talk about them.
But through it all, I learned what actually brings people back to complete a sale.
That’s why I wrote this book.
The Abandoned Cart Recovery Playbook is built for people who want clear steps and fast results. Not theory. Not buzzwords. Not advice like “try sending an email.” You already knew that.
This book gives you:
Real reasons why people abandon cartsHow to write subject lines that make people openThe kind of message that feels helpful, not annoyingWhen to send, how often, and when to stopWhat to offer (and what not to)Ready-to-use templates for every stageTools and tips to automate the whole thingYou don’t need to be a marketing wizard.
You just need to copy, tweak, and press send.
This book is for:
Store owners who are tired of watching sales disappearFreelancers trying to look smart in front of clientsNew marketers who hate writing long emailsAnyone who hears the word “automation” and wants to runLook, abandoned carts are part of life.
But leaving them untouched? That’s a choice.
I hope this book helps you turn “almost” into “paid.”
And maybe even have fun doing it.
Thanks for reading.
And don’t worry, I didn’t abandon you at the end.
— Sagar KC
Author of The Abandoned Cart Recovery Playbook
Read Why I wrote grow with email marketing
[image error]July 12, 2025
Why I wrote Grow with email marketing: a note from the author
I have been doing this for about 8 years now. And I am tired.
Tired of seeing people mess up, take longer or even go in the exact opposite direction when it comes to learning.
I did not set out to be an author. That was far from my goal.
But here I am, writing an article to share my experience on why I wrote my book (promote my book haha).
The first reason I wrote this book is that I have worked with close to 60+ brands, and the only thing constant with them has been that they have been burning money on ads and not taking care of the customers that they bring in.
For most of these brands, the funnel is to get the ads running. If they buy, they buy; otherwise, burn some more money and get more feet through the door, hoping and praying that they buy. Only if it were that easy, I would run a brand by myself instead.
I wanted to give the first-time founders, the wet-behind-the-ears entrepreneurs, my complete blueprint to retain the customers that they brought in, burning money.
What does my book Grow with email marketing offer that other books do not?It offers everything that the other books do not offer :
1, A proven list-building strategy that I have used personally for the last 5 years
2. My core flows, timings, swipe files, everything
3. Segmentation workflows (the most important imo)
4. Real-world examples from the number of brands I worked with
🔍 If You’re CuriousYou can find my book on :
AmazonGoogle BooksGoodreadsOr just Google “Grow with Email Marketing Sagar KC” and it’ll show up.
[image error]June 30, 2025
Everywhere You Can Find Sagar KC as the Author of Grow With Email Marketing
Hi, I’m Sagar KC, author, digital strategist, and founder of Emar Media. Over the past 7+ years, I have helped eCommerce brands grow through smarter email marketing that turns casual browsers into loyal customers.
If you want to learn more about my work or connect, here are the places where you can find me online:
📚 Get Sagar KC’s books here 📚📕 The Abandoned Cart Recovery Playbook : Amazon | Google Books
📘 Grow with email marketing : Amazon | Google Books
>> Read why I originally wrote it here
Sagar K’s Author and Book ProfilesAmazon Author Page: amazon.com/author/sagarkcGoodreads: goodreads.com/sagarkcAllAuthor: allauthor.com/author/sagarkc/Open Library: https://openlibrary.org/authors/OL15593507A/Sagar_KCLibraryThing: https://www.librarything.com/author/kcsagarEverybodywiki: https://en.everybodywiki.com/Sagar_K.CGumroad: https://sagarkc.gumroad.com/Muckrack: https://muckrack.com/sagarkcThuprai: https://thuprai.com/author/sagar-kc/Theorg: https://theorg.com/org/emar-media/org-chart/sagar-kcWhere Sagar KC Shares IdeasMedium: medium.com/@iamsagarkcLinkedIn: linkedin.com/in/therealsagarkc/Instagram: instagram.com/therealsagarkc/About.me: about.me/sagarkcGoogle Scholar: scholar.google.com/citations?user=BSbUPj0AAAAJAcademia.edu: cdcsit.academia.edu/SagarKCThreads: threads.com/@therealsagarkcFigshare: https://figshare.com/authors/Sagar_KC/20482607Quora: https://www.quora.com/profile/Sagar-Kc-10Pinterest: https://www.pinterest.com/iamsagarkcRead my research on email marketingOfficial Websitesagarkc.com — Explore my projects, services and resources.About Emar MediaI founded Emar Media to help DTC brands master email marketing. We focus on building full-cycle campaigns that foster lasting customer relationships.
Let’s ConnectWhether you are a founder, marketer, or creator, I am open to collaboration and conversations. Feel free to reach out anytime.
Final ThoughtsThis post helps you find all the places where I share my work and ideas. Thank you for stopping by. I look forward to growing together.
Sagar
[image error]Everywhere You Can Find Me as the Author of Grow With Email Marketing
Hi, I’m Sagar KC, author, digital strategist, and founder of Emar Media. Over the past 7+ years, I have helped eCommerce brands grow through smarter email marketing that turns casual browsers into loyal customers.
If you want to learn more about my work or connect, here are the places where you can find me online:
📚 Get my books here 📚📕 The Abandoned Cart Recovery Playbook : Amazon | Google Books
📘 Grow with email marketing : Amazon | Google Books
>> Read why I originally wrote it here
Author and Book ProfilesAmazon Author Page: amazon.com/author/sagarkcGoodreads: goodreads.com/sagarkcAllAuthor: allauthor.com/author/sagarkc/Open Library: https://openlibrary.org/authors/OL15593507A/Sagar_KCLibraryThing: https://www.librarything.com/author/kcsagarEverybodywiki: https://en.everybodywiki.com/Sagar_K.CGumroad: https://sagarkc.gumroad.com/Muckrack: https://muckrack.com/sagarkcThuprai: https://thuprai.com/author/sagar-kc/Theorg: https://theorg.com/org/emar-media/org-chart/sagar-kcWhere I Share IdeasMedium: medium.com/@iamsagarkcLinkedIn: linkedin.com/in/therealsagarkc/Instagram: instagram.com/therealsagarkc/About.me: about.me/sagarkcGoogle Scholar: scholar.google.com/citations?user=BSbUPj0AAAAJAcademia.edu: cdcsit.academia.edu/SagarKCThreads: threads.com/@therealsagarkcFigshare: https://figshare.com/authors/Sagar_KC/20482607Quora: https://www.quora.com/profile/Sagar-Kc-10Pinterest: https://www.pinterest.com/iamsagarkcRead my research on email marketingOfficial Websitesagarkc.com — Explore my projects, services and resources.About Emar MediaI founded Emar Media to help DTC brands master email marketing. We focus on building full-cycle campaigns that foster lasting customer relationships.
Let’s ConnectWhether you are a founder, marketer, or creator, I am open to collaboration and conversations. Feel free to reach out anytime.
Final ThoughtsThis post helps you find all the places where I share my work and ideas. Thank you for stopping by. I look forward to growing together.
Sagar
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