Don Tapscott's Blog, page 25

3 Ways The Power Of The Individual Will Change The Future

Generation Next Are The Next Generation Employees

Over the past three years, a number of things have changed, especially when it comes to the workforce, forcing employers to rethink the way they turn to technology in the organization, implement learning solutions, and manage employees.

New Expectations from a New Generation

When the Don Tapscott group surveyed young people around the world, they asked them, “What are you doing when you’re online? Are you working, learning, collaborating, or entertaining yourself, and having fun?”And, everywhere they couldn’t answer the question.

4 Ways Your Customers Are Shaping The Future Of Your Business

This just in: Your customers are no longer trapped on the receiving end of your value chain. With instant access to peer reviews, competitor offerings, and prices, they’re advocating for new products and services while openly and instantly communicating their likes and dislikes.

In his last blog, Dan Wellers, Global Lead for the SAP Center for Business Insight discussed the search for answers on how  technology is reshaping the way businesses and governments engage with their customers and citizens, empower and inspire their workforces, optimize their resources in real time, and harness the potential of social and business networks. But these interactions are not a one-way street.

Thanks to technology, customer passivity is a thing of the past. And they’re exerting their new-found power through 4 major trends:

1. Physical and virtual experiences converge

2. Products start remembering

3. The prosumer arrives – finally

4. Hyperpersonalization kills mass marketing

Read the full article and watch the interview with Don Tapscott at SAP’s Future of Business Series.

The Marketplace For The New Generation

A new generation of digital consumers is coming into the marketplace.

We have the first generation to come of age in the digital age, and these kids are different.  They’re the biggest generation ever, and they think, and work, and play, and collaborate very differently than their parents, and there’s no more powerful force to change every institution than the first.

The Industrial Age was an age where some entity at the top had power, and pushed out standardized units to passive recipients. We pushed out products. We pushed out newspapers.  We pushed out lectures. We pushed out radio programs, and so on, but the recipients were inert.  Now, because of the internet, and information technology people have information.

Read the full article, including an interview with Don Tapscott at SAP Business Innovation.

The Digital Economy: Making it Happen

Don Tapscott, author of “Wikinomics: How Mass Collaboration Changes Everything” talks about how Europe can implement a digital economy strategy at EurActiv.

The Digital Consumer and Rise of a New Paradigm for Marketing [Video]

Back in college, I learned the four P’s of marketing – product, place, promotion, and price. It was engrained in our brains that every good marketing campaign must consider these four elements for any chance of success. Through the ages, these concepts have stayed intact and students are still looking to these four P’s to learn the marketing basics.

The Digital Consumer and the Rise of a New Paradigm for Marketing

Don Tapscott (CEO of the Tapscott Group) speaks to SAP’s Center for Business Insight about how a new generation of digital consumers work, play and collaborate in a totally new way. The traditional 4 P’s of Marketing (Product, Place, Price and Promotion) are replaced by a new paradigm for marketing fueled by customers being armed with information like never before and actually being inside the companies’ business networks.

Read the transcript at SAP’s Business Innovation blog.

Explore With Us: What’s Next for the Future of Business

The SAP Centre for Business Insight launches a new site to present new fact-based research and information about business trends featuring industry experts and feedback from business and technology executives.

SAP Business Innovation: Building a New Era of Business with Knowledge Innovation [VIDEO]

As a child of the 80s, it’s hard to believe that the global economy was once based on an agrarian society. Then one day, inventions and technology – such as the printing press, hard-drive computers, and the Internet – come along and change society forever.