George Macpherson's Blog
February 19, 2025
HEADS UP! THE AUDIO BOOK HAS ARRIVED!
Brené Brown told me I should be vulnerable and I believed her. I've attempted it a lot and I'm still waiting for it to really pay off but here's another crack at it.
When I was in grade 7 Mrs. Brum read aloud 4 creative writing pieces to our class. Before she began she said, "These four writers have a brilliant future in writing." She didn't say our names but simply read. I was not a good student. I scored 100% on a math test once and also on a WWII history test. Other than that, I never seemed to have the attention to detail necessary for study. Could be a lack of discipline, could be an undiagnosed learning disorder. Whatever it was, I hated reading and I hated studying. But in this particular English class in grade seven, I learned that I loved writing and I learned it by cheating.
Yup. I cheated. I wrote a pretty good Halloween story, then I used a tool that was uncommon in the 90's, the thesaurus of my word processor. I had discovered it by accident, but when I realized you could, by magic, highlight a couple of words like "fat belly" and turn them into something like "corpulent paunch." I was hooked. I tore though my simple Halloween story changing every word or phrase I could. Half of the time I couldn't read well enough to even pronounce the words I had replaced, but Mrs. Brum could. And that's when I discovered it:
I could put down words on paper, someone else could read them and they could reach into your body and put a vice on your emotions. I could obtain total control of how a person feels simply by writing my thoughts down. Through my writing I've made people cry, become angry or introspective. At times I fantasize about something I've written inspiring or motivating someone too.
This time, in grade seven, with Mrs. Brum at the helm of my work, I made people laugh. I remember the moment well. No one knew I was a writer, least of all me. They knew I was the class clown, that I tried just hard enough to get by, that I could be counted on to use a classmate as the butt of a joke to deflect from anyone looking too deeply at me, but no one knew I was a writer. The authors of the creative writing pieces were kept anonymous by Mrs. Brum. A strategy I highly recommend to any English teacher. I'm 39 years old now and I still remember the looks my classmates gave me as they discovered the source of their keeled over laughs was me. I remember I laughed so hard that I had tears in my eyes. A welcome coincidence because as Mrs. Brum periodically looked up from the page to make congratulatory eye contact with me, I spilled over with a new kind of emotion, one that made me feel like I was okay, just the way I was.
But I was a fake and as the laughter subsided, the story ended. I wiped my tears and remembered the truth. That wasn't really my writing. I had cheated.
After school I came clean. I told Mrs. Brum that I had found the thesaurus function on my computer. Her response turned me into a writer. It opened a pathway for emotional release and conceptual development that I use on a daily basis still. She congratulated me for my initiative! She told me that any one of the kids in her class could have looked their own words up in a thesaurus but they didn't. I had. And she told me never to feel like getting help to make your point is a weakness. It's a strength. She told me my story was funny, engaging and she knew it inspired others to try harder with their own writing the next time. Wherever you are Mrs. Brum, THANK YOU for helping me see that I am a writer.
Another teacher was not as kind. I won't mention their name. I had learned from Mrs. Brum that I could use a tool to help me fully experience literature and there was no shame in it. To this day, I am not a very good reader. I believe the term is dyslexia, but I've never been actually diagnosed. What I can tell you is that I read in shapes. I know the word "shape" is "shape" for example because of the way it looks, not because of the letters that go together to make the phonetic sound. This creates a lot of frustration when I am sitting down to read an article or book. I can't understand why someone puts foolish words in the middle of sentences that make no sense. Why the word "xylophone" appears in a chemistry text about "oxygen" I'll never know, but screw this homework I'm going out to play street hockey. See where I'm going with this?
Book reports were the worst. Mine gave you my impression of the back cover, the first chapter, the middle and the last, that was until "SparkNotes." But I would discover reading through synopsis of stories, and oftentimes they sounded pretty cool. During silent reading I would stare at the page and count to 30 (I'm NOT joking) and then turn the page. I couldn't read. I hated to read. But in those quiet moments I would look around at my classmates. Some of them immersed in a world of fantasy, espionage or space battles. They would be in another time and place flowing with the words they read and for a half hour or so, didn't have to sit in a boring English classroom anymore. When the teacher told us to stop, some of the kids had to get those last couple of words read as their book marks hovered in their hands over that juicy bit of intrigue that just couldn't wait until the next time they got the chance to pick up their book. I wished I was like them. But I wasn't.
Then, the large book report came. We had several months to read a new book and the report was going to be a big one. I hated this. It gave me anxiety which I can still feel. I wasn't going to read a large book. I had never even read a book before in my life.
Off to the public library I went on the weekend. I used to go there to borrow VHS tapes of Star Trek movies, but this time I saw something different. It was an audiobook. I think there were 8 cassette tapes in this book about the Great White Shark. And there, beside it, like the lost treasure of Atlantis, was the hardcover copy of the very same book. It was 900 pages, thick like a bible. I checked them both out and I listened to my audio book every night when I was getting ready for bed. I DEVOURED that book and I discovered something new once again: I LOVED reading! They were true, all the thoughts I had about the other kids, when you were reading, you COULD get lost in a story that wasn't your own. I swam with those great white sharks! I remember the author's cool nickname for them, "The Stealth Submarine." I realized why they were white on the belly, and black on the back. When you swam above them they blended in with the deep ocean; below, the sky. Oh man. Sharks were cool. This book was cool. Reading was cool!
I crushed my book report! I can't now, but then I could tell you everything about sharks, how their teeth regenerated, how many pounds of food they ate in a day, how their bite pressure could cut a 600 pound seal in half! And, I put it all down in my book report. During the many weeks of silent reading at school, to maintain the illusion that I was ACTUALLY reading this big book, I bought the hard cover copy to school, counted to 30 before turning the page.
My book report was flawless and I had done something with a 900 page book that I hadn't been able to accomplish with 50 page books in the past. My teacher didn't score my report. Instead, in red pen she wrote, "See me after school." on the top.
I was confident when I arrived. I HAD read the book after all and I could prove it to her! But I had a nagging question in the back of my mind, did I cheat when I picked a book that had an audio version?
She asked to see my book and I pulled it out of my bag. The 900 page hardcover made a thud when it landed on her desk. She asked one simple question, "George, did you read this book?" and stared.
I paused. In a moment my self confidence moved to embarrassment and shame. I hadn't read that book. I listened to it. Then, as always, humor came in to block any real emotion I could potentially feel. "Well," I said smiling... "I listened to it..."
The teacher probably thought she was being gentle with me. She told me, "George, that's not the same as reading."
She was wrong.
She told me I would have to redo the book report on another book. I didn't. I didn't read again until I finished school all together.
In 2007 I got a job as a resident manager in a new condo building downtown. It was a live-in position and I invited my then girlfriend, now wife, to live with me in a brand new high end condo building when we were just kids. It was awesome! I proposed to her. She said yes. And for 2 years I pushed a vacuum up and down the hallways while she went to work. That was the time I re-discovered reading. I would download and listen to books while I worked. Usually 2 a week. Then I found out I could listen at 1.5X speed, then 2x then 2.5x speed and for whatever reason my listening would catch up and I retained everything just as easily. Then I was reading 2 books a day. It began with fiction, then history then technology, spirituality, self improvement and science. I found myself doing better work, understanding that the stairwell didn't really need to be mopped today, but I could probably get this book finished up if I do. I had no reports to write. No shame to be associated with the fact that I "wasn't really reading," and so I just read, on my own, with no one watching.
Those 2 years began a lifelong passion for reading that I keep to this day. They also shaped my understanding of many things and probably grew my grey matter by 2 sizes.
I continued to write, everyday, since Mrs. Brum gave me license to do so in grade seven. But re-reading my work has always been a challenge. For that reason, proofreading is not something that has ever come easily to me. And although my google drive is 82% full of streams of consciousness, articles, short stories and manifestos that will never see the light of day, my published works can be counted on one hand. I am the one draft wonder. Sometimes I do pretty well with it, other times it's a flop. But keeping writing as a daily practice has made me appreciate that tomorrow gives me another chance to write something that resonates.
This all changed recently with my discovery of another tool that has me feeling, yet again, like a cheater: artificial intelligence.
With AI I have been able to take my one draft, run it though that tool and have it spit out a polished version of the thoughts in my head. Prompting a book using AI is a skill I’m still learning. I’m also learning that just as the thesaurus allowed me to bring the full potential of my work in grade seven to light, AI serves a similar role for me in my late 30s.
I wish I had the discipline as some writers do to draft, re-read, draft, edit and draft again, snipping at the untidy threads of their literary tapestry into perfection. I wish that in the same way that I wished I was able to escape the prison of counting to 30 and turning the page into a world where anything is possible. But I can’t. The truth is, I need help to bring my thoughts, emotions and desires to the page and have someone else read them. I always have.
If that makes me less than, so be it. But this time I’m not falling for the humor scapegoat. I’ll stand behind my artwork and be confident in my talent and abilities as a REAL writer.
And therefore now I’d like to offer you a piece of artwork that I’ve created, with some help from AI. It's called Green Data Dominion and its the beginning part of a long story. It’s a story that I believe can change the trajectory of the human race and set us on a new path, one that's not limited by greed, scarcity or the misunderstood ideas and prejudices of what it means to be valuable to society.
One man, my narrator Tim Duncan, read my book and has heard much of the larger story. He has agreed to bring this story to you in the most appropriate way I can imagine for people who are like me, in audio form.
In grade seven, Mrs. Brum helped me realize that I could be a writer. I am now that. I hope that you’ll read my book, Green Data Dominion, the first of 5 books of The Hive series so far and give it a review. The Hive is a story about a man, Liam West, who is trying to change the world. My older brother Chris once told me that we may not be able to change the world in reality, but we can do small acts of kindness that can cumulate to change the entire world for someone else.
If you download my book, you like it and review it, it could literally change my world. I promise you I’ll continue to devote my life to returning the favor.
Thanks for reading.
Your friend and author,
George MacPherson
Audio book:
https://www.audible.ca/pd/B0DXLSLWZ5?...
Print:
https://www.amazon.ca/gp/product/B0DP...
When I was in grade 7 Mrs. Brum read aloud 4 creative writing pieces to our class. Before she began she said, "These four writers have a brilliant future in writing." She didn't say our names but simply read. I was not a good student. I scored 100% on a math test once and also on a WWII history test. Other than that, I never seemed to have the attention to detail necessary for study. Could be a lack of discipline, could be an undiagnosed learning disorder. Whatever it was, I hated reading and I hated studying. But in this particular English class in grade seven, I learned that I loved writing and I learned it by cheating.
Yup. I cheated. I wrote a pretty good Halloween story, then I used a tool that was uncommon in the 90's, the thesaurus of my word processor. I had discovered it by accident, but when I realized you could, by magic, highlight a couple of words like "fat belly" and turn them into something like "corpulent paunch." I was hooked. I tore though my simple Halloween story changing every word or phrase I could. Half of the time I couldn't read well enough to even pronounce the words I had replaced, but Mrs. Brum could. And that's when I discovered it:
I could put down words on paper, someone else could read them and they could reach into your body and put a vice on your emotions. I could obtain total control of how a person feels simply by writing my thoughts down. Through my writing I've made people cry, become angry or introspective. At times I fantasize about something I've written inspiring or motivating someone too.
This time, in grade seven, with Mrs. Brum at the helm of my work, I made people laugh. I remember the moment well. No one knew I was a writer, least of all me. They knew I was the class clown, that I tried just hard enough to get by, that I could be counted on to use a classmate as the butt of a joke to deflect from anyone looking too deeply at me, but no one knew I was a writer. The authors of the creative writing pieces were kept anonymous by Mrs. Brum. A strategy I highly recommend to any English teacher. I'm 39 years old now and I still remember the looks my classmates gave me as they discovered the source of their keeled over laughs was me. I remember I laughed so hard that I had tears in my eyes. A welcome coincidence because as Mrs. Brum periodically looked up from the page to make congratulatory eye contact with me, I spilled over with a new kind of emotion, one that made me feel like I was okay, just the way I was.
But I was a fake and as the laughter subsided, the story ended. I wiped my tears and remembered the truth. That wasn't really my writing. I had cheated.
After school I came clean. I told Mrs. Brum that I had found the thesaurus function on my computer. Her response turned me into a writer. It opened a pathway for emotional release and conceptual development that I use on a daily basis still. She congratulated me for my initiative! She told me that any one of the kids in her class could have looked their own words up in a thesaurus but they didn't. I had. And she told me never to feel like getting help to make your point is a weakness. It's a strength. She told me my story was funny, engaging and she knew it inspired others to try harder with their own writing the next time. Wherever you are Mrs. Brum, THANK YOU for helping me see that I am a writer.
Another teacher was not as kind. I won't mention their name. I had learned from Mrs. Brum that I could use a tool to help me fully experience literature and there was no shame in it. To this day, I am not a very good reader. I believe the term is dyslexia, but I've never been actually diagnosed. What I can tell you is that I read in shapes. I know the word "shape" is "shape" for example because of the way it looks, not because of the letters that go together to make the phonetic sound. This creates a lot of frustration when I am sitting down to read an article or book. I can't understand why someone puts foolish words in the middle of sentences that make no sense. Why the word "xylophone" appears in a chemistry text about "oxygen" I'll never know, but screw this homework I'm going out to play street hockey. See where I'm going with this?
Book reports were the worst. Mine gave you my impression of the back cover, the first chapter, the middle and the last, that was until "SparkNotes." But I would discover reading through synopsis of stories, and oftentimes they sounded pretty cool. During silent reading I would stare at the page and count to 30 (I'm NOT joking) and then turn the page. I couldn't read. I hated to read. But in those quiet moments I would look around at my classmates. Some of them immersed in a world of fantasy, espionage or space battles. They would be in another time and place flowing with the words they read and for a half hour or so, didn't have to sit in a boring English classroom anymore. When the teacher told us to stop, some of the kids had to get those last couple of words read as their book marks hovered in their hands over that juicy bit of intrigue that just couldn't wait until the next time they got the chance to pick up their book. I wished I was like them. But I wasn't.
Then, the large book report came. We had several months to read a new book and the report was going to be a big one. I hated this. It gave me anxiety which I can still feel. I wasn't going to read a large book. I had never even read a book before in my life.
Off to the public library I went on the weekend. I used to go there to borrow VHS tapes of Star Trek movies, but this time I saw something different. It was an audiobook. I think there were 8 cassette tapes in this book about the Great White Shark. And there, beside it, like the lost treasure of Atlantis, was the hardcover copy of the very same book. It was 900 pages, thick like a bible. I checked them both out and I listened to my audio book every night when I was getting ready for bed. I DEVOURED that book and I discovered something new once again: I LOVED reading! They were true, all the thoughts I had about the other kids, when you were reading, you COULD get lost in a story that wasn't your own. I swam with those great white sharks! I remember the author's cool nickname for them, "The Stealth Submarine." I realized why they were white on the belly, and black on the back. When you swam above them they blended in with the deep ocean; below, the sky. Oh man. Sharks were cool. This book was cool. Reading was cool!
I crushed my book report! I can't now, but then I could tell you everything about sharks, how their teeth regenerated, how many pounds of food they ate in a day, how their bite pressure could cut a 600 pound seal in half! And, I put it all down in my book report. During the many weeks of silent reading at school, to maintain the illusion that I was ACTUALLY reading this big book, I bought the hard cover copy to school, counted to 30 before turning the page.
My book report was flawless and I had done something with a 900 page book that I hadn't been able to accomplish with 50 page books in the past. My teacher didn't score my report. Instead, in red pen she wrote, "See me after school." on the top.
I was confident when I arrived. I HAD read the book after all and I could prove it to her! But I had a nagging question in the back of my mind, did I cheat when I picked a book that had an audio version?
She asked to see my book and I pulled it out of my bag. The 900 page hardcover made a thud when it landed on her desk. She asked one simple question, "George, did you read this book?" and stared.
I paused. In a moment my self confidence moved to embarrassment and shame. I hadn't read that book. I listened to it. Then, as always, humor came in to block any real emotion I could potentially feel. "Well," I said smiling... "I listened to it..."
The teacher probably thought she was being gentle with me. She told me, "George, that's not the same as reading."
She was wrong.
She told me I would have to redo the book report on another book. I didn't. I didn't read again until I finished school all together.
In 2007 I got a job as a resident manager in a new condo building downtown. It was a live-in position and I invited my then girlfriend, now wife, to live with me in a brand new high end condo building when we were just kids. It was awesome! I proposed to her. She said yes. And for 2 years I pushed a vacuum up and down the hallways while she went to work. That was the time I re-discovered reading. I would download and listen to books while I worked. Usually 2 a week. Then I found out I could listen at 1.5X speed, then 2x then 2.5x speed and for whatever reason my listening would catch up and I retained everything just as easily. Then I was reading 2 books a day. It began with fiction, then history then technology, spirituality, self improvement and science. I found myself doing better work, understanding that the stairwell didn't really need to be mopped today, but I could probably get this book finished up if I do. I had no reports to write. No shame to be associated with the fact that I "wasn't really reading," and so I just read, on my own, with no one watching.
Those 2 years began a lifelong passion for reading that I keep to this day. They also shaped my understanding of many things and probably grew my grey matter by 2 sizes.
I continued to write, everyday, since Mrs. Brum gave me license to do so in grade seven. But re-reading my work has always been a challenge. For that reason, proofreading is not something that has ever come easily to me. And although my google drive is 82% full of streams of consciousness, articles, short stories and manifestos that will never see the light of day, my published works can be counted on one hand. I am the one draft wonder. Sometimes I do pretty well with it, other times it's a flop. But keeping writing as a daily practice has made me appreciate that tomorrow gives me another chance to write something that resonates.
This all changed recently with my discovery of another tool that has me feeling, yet again, like a cheater: artificial intelligence.
With AI I have been able to take my one draft, run it though that tool and have it spit out a polished version of the thoughts in my head. Prompting a book using AI is a skill I’m still learning. I’m also learning that just as the thesaurus allowed me to bring the full potential of my work in grade seven to light, AI serves a similar role for me in my late 30s.
I wish I had the discipline as some writers do to draft, re-read, draft, edit and draft again, snipping at the untidy threads of their literary tapestry into perfection. I wish that in the same way that I wished I was able to escape the prison of counting to 30 and turning the page into a world where anything is possible. But I can’t. The truth is, I need help to bring my thoughts, emotions and desires to the page and have someone else read them. I always have.
If that makes me less than, so be it. But this time I’m not falling for the humor scapegoat. I’ll stand behind my artwork and be confident in my talent and abilities as a REAL writer.
And therefore now I’d like to offer you a piece of artwork that I’ve created, with some help from AI. It's called Green Data Dominion and its the beginning part of a long story. It’s a story that I believe can change the trajectory of the human race and set us on a new path, one that's not limited by greed, scarcity or the misunderstood ideas and prejudices of what it means to be valuable to society.
One man, my narrator Tim Duncan, read my book and has heard much of the larger story. He has agreed to bring this story to you in the most appropriate way I can imagine for people who are like me, in audio form.
In grade seven, Mrs. Brum helped me realize that I could be a writer. I am now that. I hope that you’ll read my book, Green Data Dominion, the first of 5 books of The Hive series so far and give it a review. The Hive is a story about a man, Liam West, who is trying to change the world. My older brother Chris once told me that we may not be able to change the world in reality, but we can do small acts of kindness that can cumulate to change the entire world for someone else.
If you download my book, you like it and review it, it could literally change my world. I promise you I’ll continue to devote my life to returning the favor.
Thanks for reading.
Your friend and author,
George MacPherson
Audio book:
https://www.audible.ca/pd/B0DXLSLWZ5?...
Print:
https://www.amazon.ca/gp/product/B0DP...
February 7, 2025
FREE Kindle BOOK!
Have Kindle? You can download my book now FOR FREE! Hopefully you'll like it and give it a review!
https://www.amazon.ca/GREEN-DATA-DOMI...
https://www.amazon.ca/GREEN-DATA-DOMI...
February 4, 2025
The Tiny Turtle Spoon
Today I stirred my coffee with a tiny turtle spoon.
A baby spoon from the mismatched cutlery of my kitchen room.
Its just a little broken and it wiggles when I stir.
But I depend on this tiny turtle spoon
Especially when life's a blur.
One day I will be older, more "accomplished" with "nicer things."
Today, I'm at home, planning my next chapter in the wings.
The beginning, middle and end of THAT story still remains unknown.
But I do still stir my coffee with my favorite spoon I own.
A baby spoon from the mismatched cutlery of my kitchen room.
Its just a little broken and it wiggles when I stir.
But I depend on this tiny turtle spoon
Especially when life's a blur.
One day I will be older, more "accomplished" with "nicer things."
Today, I'm at home, planning my next chapter in the wings.
The beginning, middle and end of THAT story still remains unknown.
But I do still stir my coffee with my favorite spoon I own.
The Internet’s Dirty Secret: How “The Cloud” is Warming the Planet More Than The Airline Industry
We live in a world where climate change dominates headlines, where corporations race to prove their commitment to sustainability, and where the average person is encouraged to swap plastic straws for paper ones to “do their part.” But beneath the surface of the green revolution lies an uncomfortable truth that no one is talking about—the internet is one of the biggest polluters on the planet.
The Hidden Cost of The Cloud
When we think about pollution, we picture smog-choked cities, coal plants spewing toxins into the air, and oil spills staining the ocean. But what if the most dangerous pollutant isn’t something we can see?
Every time you send an email, stream a video, or ask an AI a question, a massive network of energy-hungry servers processes that data. These data centers—sprawling facilities filled with thousands of servers running 24/7—consume nearly 3% of the world’s electricity. That number is on track to skyrocket to 8-10% by 2030, surpassing the energy consumption of entire nations like Germany or Canada.
But where does that energy come from? Fossil fuels. Despite the clean, minimalist branding of “The Cloud,” the reality is far dirtier. The majority of data centers worldwide are powered by electricity from coal and natural gas plants, making them one of the largest sources of hidden carbon emissions.
In fact, if the internet were a country, it would be the fourth largest polluter on Earth—right behind China, the U.S., and India.
How Big Tech is Lying About Green Data
Tech giants love to tout their “commitment to sustainability.” They plaster their websites with images of wind turbines and solar panels, claiming that they are on the path to net zero emissions. But this is a lie.
Let’s take a closer look at the numbers:
🔹 There are over 27,000 CO2-emitting power plants across the globe. These plants keep the lights on—and keep our internet running.
🔹 AI models like ChatGPT require hundreds of megawatts of power per year, equivalent to the energy needs of a small city.
🔹 Streaming services alone account for 1% of global CO₂ emissions, with YouTube, Netflix, and TikTok leading the charge.
🔹 The energy consumption of Bitcoin mining and other blockchain-based transactions rivals that of entire nations.
Despite all this, the leaders of the tech industry continue to deceive the public.
Take the latest trend among Silicon Valley’s billionaire elites: Giving up private jets to “reduce their carbon footprint.” Sounds great, right? Except these same CEOs still depend on data networks that are more polluting than the entire airline industry. The hypocrisy is staggering.
The reality is this: Tech’s biggest players don’t want you to know that their business models rely on dirty energy. They don’t want you questioning why their servers run on fossil fuels while they push for electric cars and sustainable homes.
A Radical Solution to Clean Up the Internet
If we continue on this path, data centers could consume up to 20% of global electricity by 2040. That’s an unsustainable trajectory—one that could make any progress in renewable energy completely meaningless.
But what if there was a way to change the game?
What if, instead of relying on massive, centralized server farms, we built distributed, renewable-powered data networks that could process data without destroying the planet?
This isn’t science fiction—it’s the premise of Green Data Dominion, a groundbreaking new book that exposes the truth behind dirty data and offers a real solution to fixing the internet.
In this gripping, eye-opening read, author George MacPherson dives deep into the hidden environmental costs of data and lays out a bold, innovative vision for a future where the internet runs on clean, verifiable, and decentralized energy.
This book doesn’t just ask questions—it provides answers.
What if data centers could power themselves with solar?
What if blockchain technology could verify every byte of green energy?
What if the world’s biggest polluters—tech companies—were finally held accountable?
📖 Green Data Dominion is more than a book—it’s a blueprint for the next internet revolution.
GREEN DATA DOMINION: Dirty 'Green.' Clean Data.
It’s time to stop pretending that data is “clean.” It’s time to demand a better solution.
The Hidden Cost of The Cloud
When we think about pollution, we picture smog-choked cities, coal plants spewing toxins into the air, and oil spills staining the ocean. But what if the most dangerous pollutant isn’t something we can see?
Every time you send an email, stream a video, or ask an AI a question, a massive network of energy-hungry servers processes that data. These data centers—sprawling facilities filled with thousands of servers running 24/7—consume nearly 3% of the world’s electricity. That number is on track to skyrocket to 8-10% by 2030, surpassing the energy consumption of entire nations like Germany or Canada.
But where does that energy come from? Fossil fuels. Despite the clean, minimalist branding of “The Cloud,” the reality is far dirtier. The majority of data centers worldwide are powered by electricity from coal and natural gas plants, making them one of the largest sources of hidden carbon emissions.
In fact, if the internet were a country, it would be the fourth largest polluter on Earth—right behind China, the U.S., and India.
How Big Tech is Lying About Green Data
Tech giants love to tout their “commitment to sustainability.” They plaster their websites with images of wind turbines and solar panels, claiming that they are on the path to net zero emissions. But this is a lie.
Let’s take a closer look at the numbers:
🔹 There are over 27,000 CO2-emitting power plants across the globe. These plants keep the lights on—and keep our internet running.
🔹 AI models like ChatGPT require hundreds of megawatts of power per year, equivalent to the energy needs of a small city.
🔹 Streaming services alone account for 1% of global CO₂ emissions, with YouTube, Netflix, and TikTok leading the charge.
🔹 The energy consumption of Bitcoin mining and other blockchain-based transactions rivals that of entire nations.
Despite all this, the leaders of the tech industry continue to deceive the public.
Take the latest trend among Silicon Valley’s billionaire elites: Giving up private jets to “reduce their carbon footprint.” Sounds great, right? Except these same CEOs still depend on data networks that are more polluting than the entire airline industry. The hypocrisy is staggering.
The reality is this: Tech’s biggest players don’t want you to know that their business models rely on dirty energy. They don’t want you questioning why their servers run on fossil fuels while they push for electric cars and sustainable homes.
A Radical Solution to Clean Up the Internet
If we continue on this path, data centers could consume up to 20% of global electricity by 2040. That’s an unsustainable trajectory—one that could make any progress in renewable energy completely meaningless.
But what if there was a way to change the game?
What if, instead of relying on massive, centralized server farms, we built distributed, renewable-powered data networks that could process data without destroying the planet?
This isn’t science fiction—it’s the premise of Green Data Dominion, a groundbreaking new book that exposes the truth behind dirty data and offers a real solution to fixing the internet.
In this gripping, eye-opening read, author George MacPherson dives deep into the hidden environmental costs of data and lays out a bold, innovative vision for a future where the internet runs on clean, verifiable, and decentralized energy.
This book doesn’t just ask questions—it provides answers.
What if data centers could power themselves with solar?
What if blockchain technology could verify every byte of green energy?
What if the world’s biggest polluters—tech companies—were finally held accountable?
📖 Green Data Dominion is more than a book—it’s a blueprint for the next internet revolution.
GREEN DATA DOMINION: Dirty 'Green.' Clean Data.
It’s time to stop pretending that data is “clean.” It’s time to demand a better solution.
