Marty Essen's Blog - Posts Tagged "steve-irwin"
Cool Creatures, Hot Planet gets a new cover!
I have had a love/hate relationship with the original cover of “Cool Creatures, Hot Planet.” That cover, with the tailless whip-scorpion on my face, generated a lot of publicity for both my book and my college show, “Around the World in 90 Minutes.” Nevertheless, that eye-catching cover had a negative side as well. Barnes and Noble once complained to my distributor that some customers would see the book’s cover and hightail-it to the opposite side of the store!
I’ve always considered the primary audience for my book to be people who were also into TV shows like Steve Irwin’s “The Crocodile Hunter” and “The Jeff Corwin Experience,” so I never anticipated such an arachnophobic reaction. In all, that original cover likely cost me thousands in sales.
But all is not lost! In January 2013, the first-edition print-version sold out, and Encante Press decided to release both a second edition paperback and a brand new Kindle edition. It was a perfect time to switch covers.
Encante Press contracted Tugboat Design to create the new cover, and they came up with several outstanding options. Even though I had an immediate favorite, we decided to post the covers on Facebook to get input from my readers. When they voted for the same cover I liked, the choice was easy!
The new paperback editions are now available on both Amazon.com and BarnesandNoble.com. The Kindle edition is available exclusively on Amazon.com. This link will take you to the Amazon page: www.amazon.com/dp/B00AGLS1BI
BTW: If you really want one of the first-edition books, you can still order it on my website: www.CoolCreaturesHotPlanet.com. I have about a dozen copies left in my personal collection. Just send me an email (provided on my website) as soon as you order the book, so I know. I sign all books ordered off my website.
I’ve always considered the primary audience for my book to be people who were also into TV shows like Steve Irwin’s “The Crocodile Hunter” and “The Jeff Corwin Experience,” so I never anticipated such an arachnophobic reaction. In all, that original cover likely cost me thousands in sales.
But all is not lost! In January 2013, the first-edition print-version sold out, and Encante Press decided to release both a second edition paperback and a brand new Kindle edition. It was a perfect time to switch covers.
Encante Press contracted Tugboat Design to create the new cover, and they came up with several outstanding options. Even though I had an immediate favorite, we decided to post the covers on Facebook to get input from my readers. When they voted for the same cover I liked, the choice was easy!
The new paperback editions are now available on both Amazon.com and BarnesandNoble.com. The Kindle edition is available exclusively on Amazon.com. This link will take you to the Amazon page: www.amazon.com/dp/B00AGLS1BI
BTW: If you really want one of the first-edition books, you can still order it on my website: www.CoolCreaturesHotPlanet.com. I have about a dozen copies left in my personal collection. Just send me an email (provided on my website) as soon as you order the book, so I know. I sign all books ordered off my website.
