Michael Hyatt's Blog, page 143
April 28, 2014
Are Your Beliefs Keeping You Stuck?
Several years ago, we had an English Setter named Nelson. He was gentle and patient. He let our grandchildren pull his tail and climb all over him. He only had one real fault.
Whenever the door would open, he would bolt like a convict, drunk with his new-found freedom. It would often take twenty or minutes or more to retrieve him. On more than one occasion, he narrowly escaped being hit by an oncoming car.
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April 26, 2014
What do you plan to do with your life [Quote]
Tell me, what is it you plan to do
with your one wild and precious life?
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Mary Oliver
April 25, 2014
3 Truths About Business Ups and Downs
When I was growing up, ABC’s Wide World of Sports had as its tagline, “The thrill of victory, and the agony of defeat.” That pretty much describes my life as a blogger and entrepreneur.
By that, I don’t mean that I experienced defeat in the distant past, but now my life is filled with one victory after another. Hardly. Often, I experience both of these in a single week.
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April 23, 2014
#091: If You Want to be Successful, Stop Being So Accessible [Podcast]
Are you fielding more requests for your time than you have hours in the day? If so, you’re not alone. The more successful you become as a leader, the more other people will demand of your time. And that’s where the trouble begins.
If you are going to maintain margin for your most important priorities, you have to make some tough decisions about your accessibility. The more successful you are, the less accessible you must become. I wish it were different, but this is just one of the harsh realities of leadership.
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April 22, 2014
April 21, 2014
12 Surprising Ways to Use Evernote You Might Not Have Considered
I have been using Evernote since early 2008, when it was still in private beta. Since then, it has truly become my digital brain.
Evernote is one of those rare apps I can’t seem to outgrow. I am always finding new uses for it.
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April 18, 2014
3 Reasons You Need a Facebook Marketing Plan (and How to Get One)
People often ask me how I get so much done, and it all boils down to one word: planning.
I’ve just finished a new book, The Life Plan Manifesto, (forthcoming), blogged about taking control of your time by designing 5 Days to Your Best Year Ever. Each of these focuses on the importance of planning.
I think it’s safe to say that I’m obsessed with this topic. The reason is simple: without a solid plan, you will never realize your dreams, regardless of how hard you work.
It should come as no surprise, then, that I am a firm believer in having a Facebook marketing plan. If you are want to build a powerful online platform, I believe you should, too.
Here are three reasons having a solid Facebook marketing plan is not just a good idea, but essential for anyone who wants to get more visibility for their product, service, or cause.
Your time is valuable. As a busy entrepreneur, corporate executive, ministry leader, or author, you simply don’t have the time—or money —to waste on Facebook. Without a solid plan in place, Facebook can be a huge waste of resources.
Your confidence is important. The right plan creates confidence. You no longer have to wonder if you are spending your time on the right things, or doubt whether or not you are doing it “right.” All you have to focus on is planning your work, and then working your plan.
Your leadership is critical. Once you have an effective Facebook marketing plan in place, the hard work of using Facebook to grow your platform will be out of the way. You’ll even be able to delegate a lot of the work to another team member, since all they need to do is follow the plan you’ve created.
While I know all of that is true, I haven’t always known how to plan my Facebook strategy. The problem is, Facebook changes so frequently that whenever I think I just about have it figured out, it changes—again. Frankly, this is why I didn’t say much about it in my book, Amy Porterfield, shared with me how to create a solid Facebook marketing plan. It goes beyond the latest and greatest Facebook features—which may not even exist tomorrow!—so that even when Facebook makes changes, all that is needed are some minor tweaks for me to be able to carry on with my plan.
Amy’s Facebook marketing plan has completely revolutionized the way I do marketing. It focuses on three core principles:
Attraction—how to attract your ideal audience on Facebook. Growing your fan base isn’t enough. Hundreds or even thousands of fans won’t do you much good if they’re the wrong fans. This part of the plan helps you attract not just fans, but the right fans.
Promotion: how to use Facebook to grow your list. This part of the plan includes powerful strategies to move your fans to action, using a free offer coupled with a Facebook ad strategy that won’t break the bank. This is key, because it will enable you to communicate with your fans outside of Facebook, where you won’t have to worry about any changes that Facebook makes in the future.
Selling: how to leverage Facebook to sell your products, programs and services. Unlike a lot of people who teach Facebook marketing, Amy doesn’t sell directly on Facebook, but instead uses Facebook for lead generation, and from there uses email marketing to promote her programs.
I don’t want you to make the same mistakes that so many people (including myself) have made on Facebook, so I’d like to invite you to attend a free live workshop, that I’m hosting with Amy Porterfield. It’s called, “here to learn more and reserve your spot for free!
Question: What’s keeping you from using Facebook more in your marketing activities? You can leave a comment by clicking here.
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April 17, 2014
The Calling Voice [Quote]
The voice we should listen to most as we choose a vocation is the voice that we might think we should listen to least, and that is the voice of our own gladness.
What can we do that makes us the gladdest? What can we do that leaves us with the strongest sense of sailing true north and of peace (which is much of what gladness is)?
Is it making things with our hands out of wood or stone, or paint, or canvas? Or is it making something we hope like truth out of words? Or is it making people laugh or weep in a way that cleanses their spirit?
I believe that if it is a thing that makes us truly glad, then it is a good thing and it is our thing and it is the calling voice that we were made to answer with our lives.”
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Fredrick Buechner
April 16, 2014
#090: How to Discern Your Calling [Podcast]
What keeps you going when the going gets tough … when you want to quit and walk off the field? I recently had an experience that made me dig deep and reconnect with my calling. I share it in this episode.
But I’m not alone. Tough times are inevitable for each of us. If you aren’t clear about your calling, you will cave in and quit. This is why it is so important to understand what it is.
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April 14, 2014
The Beginner’s Guide to Writing With MultiMarkdown
As a writer, I have tried just about every word processor ever invented. I started with WordPerfect, then graduated to BlogJet and then
