Mike Figliuolo's Blog, page 117

5 Keys to Marketing Across Cultures

Cross-cultural marketing is fraught with dangers if you’re not careful. Follow these five steps to ensure your marketing is received as you intended it. Today’s post is by Michael Landers, author of Culture Crossing (CLICK HERE to get your copy). If you are planning to market anything to people from a culture different from your […]



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How rigorously do you manage your diet and exercise regimen?

Our reader poll today asks: How rigorously do you manage your diet and exercise regimen? – Very – I watch my diet closely and exercise regularly: 37% – Somewhat – I generally eat well and exercise occasionally: 38% – Not very – Sometimes I’ll watch what I eat and I rarely exercise: 21% – Not […]



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4 Core Approaches to Growth that You Must Know

Knowing your growth strategy and understanding four key growth approaches – organic, acquisition, new products, and geographic expansion – will help you be more successful in achieving the growth you desire. You have to ask yourself – how does your business grow? Is it geographic expansion? Are you selling new products? Are you selling the […]



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How do We Communicate when We See the World so Differently?

Communicating with others who don’t share our point of view can be challenging at best and volatile at worst. Fortunately there are some simple conversation guidelines that can help you navigate those uncomfortable and controversial conversations. Today’s post is by Ann Van Eron, Ph.D., author of OASIS Conversations (CLICK HERE to get your copy). Having […]



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How much did your college experience contribute to your success?

Our reader poll today asks: How much did your college experience contribute to your success as a leader? – Tremendously — I am forever indebted to my alma mater: 13% – A lot — My college education has had a big impact on my career: 31% – Somewhat — It’s contributed but only in certain […]



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Why Pricing is the Biggest Lever You’re Not Pulling

Pricing is a powerful lever but we don’t pull it often enough. Thinking through your price point as well as your pricing model can dramatically improve profitability. Pricing is one of the most critical decisions an organization makes. A 1% difference on top-line price is worth a 10% profit increase on a business with a […]



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3 Things You Must Get Right if You Want Happier Customers

Customer loyalty takes just as much energy to build as new customer growth. Unfortunately companies spend too much time focusing on new customers and not taking care of the ones they already have. Today’s post is by Noah Fleming, author of The Customer Loyalty Loop (CLICK HERE to get your copy). Most executives I talk […]



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How knowledgeable are you about global megatrends?

Our reader poll today asks: How knowledgeable are you about global megatrends? – Very — We monitor the pace of change, long-term, across all megatrends: 10% – Somewhat — We stay informed only about megatrends we think directly affect our business: 40% – Not very — Industry trends are our main focus: 29% – Not […]



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Guidance for New Leaders Who Want to Lead the Thinking

New leaders must step into the space of leading the thinking for their organization. Leave the day to day work to your team and look over the horizon to what’s coming at you next. I recently had the pleasure of being interviewed by Vera Ng’oma of ExcellicaGroup. Here’s the second part of our conversation on […]



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Face-to-Face With the Beast: Confronting Failure

All of us face the ‘beast’ of personal failure at some point in our careers. While failure hurts, there are lessons we can learn from our own mistakes. Today’s post is by Susanna Quirke of Inspiring Interns. It’s a common business cliché: every failure is another route to success. But how to confront that fiasco […]



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