Sean Platt's Blog, page 9
April 13, 2020
How to Price Your Book
So you’ve finished writing your book, added all the formatting bells and whistles, and are now ready to put it up for sale. Congratulations! But of course, now you’ve got a new quandary: What price should I sell my book for? How do I price it to get the very best results? The trick to…
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April 11, 2020
Sterling & Stone Announces: New “Nolon King” Thriller Line
Sterling & Stone has a new thriller line coming to our bookshelves soon. Genre fiction has long been our trade. Most of our stories so far had some kind of sci-fi, fantasy, or horror elements. And while a large number of our books and series could be considered thrillers (and several of our stand-alone novels,…
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February 27, 2020
A Guide To Writing Your Author Bio
Here it is, your moment of glory. You’ve finished your book, chosen the title, the cover, maybe you’ve even already written the blurb. Now it’s finally time to write your author bio. Some people dream about this moment their entire lives yet never get to the finish line. Others may write their bio years before…
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February 20, 2020
Sterling & Stone Names Niamh Arthur as New COO
Sterling & Stone is thrilled to announce our new COO: Niamh Arthur. Niamh (pronounced Neeve) is from California, but moved to Ireland at 18 to get a BA in Drama & Theatre studies, after which she went on to study marketing with a focus on audience response, psychology, and brand bonding. Niamh used her performance…
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February 18, 2020
What is Genre Therapy?
Genre therapy: the art and science of finding the sweet intersection between what you were born to write, and what’s most likely to reach the widest possible audience. Genre therapy is a new way to think about creating your art. If you’re a commercial author, committed to making money from your writing without sacrificing the…
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February 17, 2020
How to Get Your Book Published
These articles usually start with something like, You’ve written a book! Now what? But in truth, lines like that are a bit out of whack. There was a time in which authors wrote first, then tried to sell later, but that time is gone. These days, the publishing world is much different than it used…
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February 10, 2020
How to Write the Blurb for Your Book
So, you finished your book. Congratulations! A little more than half of your work is done. Now that all the writing and editing are behind you, it’s time to take off your writer’s hat and put on your marketing hat so you can package and prepare your “product” (no, it’s no longer your baby) for…
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February 7, 2020
A Guide to the Parts of a Book
People ask us all the time about what should be in a book. Should I have a table of contents? Should I have a dedication? What order should it all go in? It’s as if there’s some official blueprint out there, ordained by The Institute For Determining Whether Your Book Is Legit Or Just Some…
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January 31, 2020
How to Start a Novel (Without Procrastinating)
I’m not going to lie: starting a novel is hard. I’ve started more than 200 of them, and even now I would never say that starting is easy. But it is easier for sure, and it’s never worrisome. I get similar flutters when I have to travel, or am being introduced into a new situation…
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January 27, 2020
How to Prepare for Your First Book Cover Design
Everyone judges a book by its cover. Once upon a long time ago someone got that wrong and we’ve all been parroting it ever since. But you know the truth; that’s why you’re here. You’re exhausted with seeing smart, well-written stories get ignored in favor of flashy yet empty titles with gorgeous-looking covers. Or maybe…
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