Laura Thomas's Blog: Self-Publishing: A Mean Old Dog (who loves to cuddle) (and might just make you rich) - Posts Tagged "createspace"
Self-Publishing: Step 1. Print-On-Demand. What print company to choose?
If you’re going to self-publish, the first thing you need to find is someone to print your masterpiece, right? Lucky for you, the print-on-demand business is booming. All the motivated, prolific li’l writers out there are tired of banging on the doors of the creaking-in-its-casket publishing industry. Newly-written books are languishing tragically, gathering the proverbial dust. So, there you are, brushing off the proverbial dust, giving the proverbial finger to all the agents who turned down your brilliant book, and screaming at your computer, “FINE, I WILL DO IT MYSELF.” You look so cute when you’re mad!
Now, down to brass tacks: There are a lot of companies out there that want your self-pub business, which is extraordinary considering that the VAST majority of self-published authors will never sell more than 200 copies of their books. But for the Print-On-Demand printing houses, that’s about $1,000 of revenue per customer, which isn’t bad if they have a big pile of customers.
How do you decide which P.O.D. house to use? You could go with a small local one – there are plenty of those – but personally I don’t recommend it because they don’t have a direct line to the major online selling platforms like Amazon.com.
I’m sure there are other sites that are just as good (feel free to email me your experiences), but I can only tell you what I know about two of the most popular P.O.D. websites: Lulu (www.lulu.com) and Createspace (www.createspace.com). This is a great simple article that lays out some of the pros and cons of each: http://www.publetariat.com/publish/lu... .
Personally, I went with Createspace and I was very happy with it. Here are my reasons for choosing Createspace:
1. Createspace is Amazon’s self-publishing arm. This means that it’s SUPER easy to get your book on Amazon once it’s finished. And believe me, YOU WANT YOUR BOOK ON AMAZON. That’s where I do about 99% of my sales. Anyone who hears about your book will look for it on Amazon, so you’re at a major disadvantage if it’s not there. Lulu books get on Amazon as well, but I’ve read that it takes slightly longer to accomplish this.
2. It’s free (so is Lulu)
3. Customer service was great (I’ve read otherwise about Lulu, but let me know if you think I’m wrong).
Createspace will keep about 30% of the book’s list price (the exact amount depends on how long your book is, and whether it’s full-color). This is a good deal, considering there’s NO cost to you for printing. Plus, you pick your own list price! If you want to make a lot of $$, you can sell your book for 20 bucks, although nobody aside from your parents and your BFF likes you enough to pay 20 bucks for your self-published book.
Createspace will get your book on Amazon.com, which takes another 40% of the list price. So, what this means in practical terms is that you have to set your list price at a minimum of about $7.50 just to be able to cover Amazon’s share and Createspace’s share. This sounds like a lot, and it is, but remember, someone out there just printed hundreds of pages and a glossy cover for you at no cost to yourself.
I set my list price at $7.99 because I don’t care about making money – I just want people to read the book. I recommend this path unless you’re convinced you’ll have a big readership. You can also change your list price whenever you want. So you can start out selling your book for 20 bucks (which give you about $18 profit per sale), and then when your parents and BFF have already purchased the book and nobody else will, you can lower it to $7.99 (which gives you about 50 cents profit per sale) and then people who like you, but not quite as much, will buy it.
One thing I have learned for sure: The closer your product is to “FREE,” the more you will sell. I didn’t believe this at first, but it turns out to be true.
If anybody reads this blog, I’ll post another one next time about what you need to do to get your documents ON the Createspace interface. If nobody reads this blog, I’ll post another one next time with an absolutely glowing review of my own book. Maybe I’ll do that anyway. Maybe that’s the key to my own gigantic success.
To anyone still reading, I think you are the bees knees. Fuzzy cutest knees ever!
Now, down to brass tacks: There are a lot of companies out there that want your self-pub business, which is extraordinary considering that the VAST majority of self-published authors will never sell more than 200 copies of their books. But for the Print-On-Demand printing houses, that’s about $1,000 of revenue per customer, which isn’t bad if they have a big pile of customers.
How do you decide which P.O.D. house to use? You could go with a small local one – there are plenty of those – but personally I don’t recommend it because they don’t have a direct line to the major online selling platforms like Amazon.com.
I’m sure there are other sites that are just as good (feel free to email me your experiences), but I can only tell you what I know about two of the most popular P.O.D. websites: Lulu (www.lulu.com) and Createspace (www.createspace.com). This is a great simple article that lays out some of the pros and cons of each: http://www.publetariat.com/publish/lu... .
Personally, I went with Createspace and I was very happy with it. Here are my reasons for choosing Createspace:
1. Createspace is Amazon’s self-publishing arm. This means that it’s SUPER easy to get your book on Amazon once it’s finished. And believe me, YOU WANT YOUR BOOK ON AMAZON. That’s where I do about 99% of my sales. Anyone who hears about your book will look for it on Amazon, so you’re at a major disadvantage if it’s not there. Lulu books get on Amazon as well, but I’ve read that it takes slightly longer to accomplish this.
2. It’s free (so is Lulu)
3. Customer service was great (I’ve read otherwise about Lulu, but let me know if you think I’m wrong).
Createspace will keep about 30% of the book’s list price (the exact amount depends on how long your book is, and whether it’s full-color). This is a good deal, considering there’s NO cost to you for printing. Plus, you pick your own list price! If you want to make a lot of $$, you can sell your book for 20 bucks, although nobody aside from your parents and your BFF likes you enough to pay 20 bucks for your self-published book.
Createspace will get your book on Amazon.com, which takes another 40% of the list price. So, what this means in practical terms is that you have to set your list price at a minimum of about $7.50 just to be able to cover Amazon’s share and Createspace’s share. This sounds like a lot, and it is, but remember, someone out there just printed hundreds of pages and a glossy cover for you at no cost to yourself.
I set my list price at $7.99 because I don’t care about making money – I just want people to read the book. I recommend this path unless you’re convinced you’ll have a big readership. You can also change your list price whenever you want. So you can start out selling your book for 20 bucks (which give you about $18 profit per sale), and then when your parents and BFF have already purchased the book and nobody else will, you can lower it to $7.99 (which gives you about 50 cents profit per sale) and then people who like you, but not quite as much, will buy it.
One thing I have learned for sure: The closer your product is to “FREE,” the more you will sell. I didn’t believe this at first, but it turns out to be true.
If anybody reads this blog, I’ll post another one next time about what you need to do to get your documents ON the Createspace interface. If nobody reads this blog, I’ll post another one next time with an absolutely glowing review of my own book. Maybe I’ll do that anyway. Maybe that’s the key to my own gigantic success.
To anyone still reading, I think you are the bees knees. Fuzzy cutest knees ever!
Step 2: Uploading/formatting self-pub docs to Createspace – e’en a dummy can do it
I have the tech savvy of a squirrel. Computers make my brain hurt, and technological issues quash my soul. But even one as technologically small-brained as myself can format and upload docs to self-pub sites like Createspace. Those sites offer paid services (Createspace’s service is $249) that will do the formatting for you, but I think that’s a waste of money. Here’s what you need to do:
First, pick your fonts. Someone advised me that for paper books (as opposed to e-books), you should use serif fonts. I went with Cambria for the body of the book, and Futura for the chapter headings. Other fonts that were suggested to me: Palatino, Garamond, Baskerville, Caslon, Minion, FF Scala… I went with 1.25 line spacing, which looks nice on paper, but if your book is super long, you could go with 1.15.
Second, format the book. You’ll want a blank page (front and back) before the title page, copyright info on the back of the title page (keep in mind that you’ll be using 2-sided pages when you format). Then if you have a dedication, you can throw that in. You will then need a blank page on the back of the dedication page so that your first chapter starts on the right side of the book.
Createspace has templates that tell you the margins you’ll need in order for your book to look good on the page. I found that I needed more space than was recommended in order for the page numbers not to be partially cut off on the bottom of the page. You’ll also need a “gutter,” which allows for the extra room on the side of the page where the book is bound. My book was 5X8, and the margins I used were:
Top: .75
Bottom: .85
Right: .5
Left: .5
Gutter: .3
Once your book looks great, you’ll need to save it as a PDF. Then you can upload it to the Createspace website! After you upload your cover art (which I’ll talk about in mah next blog), you’ll be asked to order a “Proof” copy of the book, and if there are any formatting problems you can fix them ASAP. It takes about 5-7 days for the proof to arrive, during which time you’ll be staring out the window constantly waiting for the mail man to arrive with your precious proof package, but I can tell you that you shouldn’t even start your mail vigil until 4 days after you order the proof. You’ll just be tormenting yourself.
I gotta say – my Createspace-printed book looks fabulous. Super professional, good color on the cover, pages clean and well-cut.
You are delightful. Have a cookie. Head south for the winter. Mwah!
First, pick your fonts. Someone advised me that for paper books (as opposed to e-books), you should use serif fonts. I went with Cambria for the body of the book, and Futura for the chapter headings. Other fonts that were suggested to me: Palatino, Garamond, Baskerville, Caslon, Minion, FF Scala… I went with 1.25 line spacing, which looks nice on paper, but if your book is super long, you could go with 1.15.
Second, format the book. You’ll want a blank page (front and back) before the title page, copyright info on the back of the title page (keep in mind that you’ll be using 2-sided pages when you format). Then if you have a dedication, you can throw that in. You will then need a blank page on the back of the dedication page so that your first chapter starts on the right side of the book.
Createspace has templates that tell you the margins you’ll need in order for your book to look good on the page. I found that I needed more space than was recommended in order for the page numbers not to be partially cut off on the bottom of the page. You’ll also need a “gutter,” which allows for the extra room on the side of the page where the book is bound. My book was 5X8, and the margins I used were:
Top: .75
Bottom: .85
Right: .5
Left: .5
Gutter: .3
Once your book looks great, you’ll need to save it as a PDF. Then you can upload it to the Createspace website! After you upload your cover art (which I’ll talk about in mah next blog), you’ll be asked to order a “Proof” copy of the book, and if there are any formatting problems you can fix them ASAP. It takes about 5-7 days for the proof to arrive, during which time you’ll be staring out the window constantly waiting for the mail man to arrive with your precious proof package, but I can tell you that you shouldn’t even start your mail vigil until 4 days after you order the proof. You’ll just be tormenting yourself.
I gotta say – my Createspace-printed book looks fabulous. Super professional, good color on the cover, pages clean and well-cut.
You are delightful. Have a cookie. Head south for the winter. Mwah!
How to get an ISBN, create cover art, copyright your book, and set your print-on-demand ROYALTIES!!!
Hi friends! You have such a rosy glow from all your Thanksgiving indulgences! It becomes you. Now down to bizness:
Once you have your book formatted properly (see my last post), there are a few other things you’ll need to do before your book can be published. Namely, you’ll need to buy an ISBN, create your cover art, copyright your book, and decide how rich you want to become. So, here’s a li’l how-to guide for each of these:
ISBN: The official U.S. ISBN-selling agency is www.myidentifiers.com, and it’s super easy to buy an ISBN on that website. It’ll cost you $125, but that’ll be just about your only cost for self-publishing.
Copyright: You can upload your book directly to the U.S. Copyright Office website at https://eco.copyright.gov/. You’ll have to register a username and password and then follow the instructions, which aren’t entirely straightforward, but I was able to figure them out, so I reckon that means that just about anybody can do it. Your book copyright will cost you $35.
Cover Art: With Createspace, you have a few options. You can use their free “Cover Creator” at https://www.createspace.com/Special/H... (You may have to create an account with a username and password in order to view this page). I didn’t use the Cover Creator, so I can’t say whether that’s an easy tool to use. Alternatively, you can have someone design your cover for you, and you can get a template for your chosen book size online (my paperback is 5X8, which is a great size for a paperback). On this page, you enter your book dimensions, you’ll be provided the template: https://www.createspace.com/Help/Book.... Another FANTASTIC option is to use CrowdSpring (http://www.crowdspring.com/). On this website, you enter the name and synopsis of your book, how much you can pay a designer, and then designers COMPETE to win the right to design your cover! Designers will submit artwork for your review, and you pick the best one! If my fabulously talented friend John hadn’t been willing to design my book for me, I would’ve used Crowdspring.
Royalties: The good news is that you can choose your cover price! So, if you want to make a zillion dollars, you can set your list price at $100,000 per book, and you will be rich if you can find a sucker who will pay your price! However, one thing I’ve learned is that the CHEAPER your book is, the MORE you will sell. So, I recommend setting your book price as low as possible. If you want to use Createspace to sell on Amazon, you should be aware that Createspace is going to take the first five and a half bucks per sale (they’re printing the whol thing, so this is reasonable), and then Amazon will take an additional dollar and a half (ish). So, for example, my book is priced at $7.99. If I sell a book directly from the Createspace website (www.createspace.com), I get paid $2.21. If, however, I sell from Amazon (which is where I do the VAST majority of my sales), I only get paid 61 cents. This is fine with me, because I have MORE than paid my costs for publishing the book, and I’d rather sell lots of books than make lots of money. That’s a personal choice, and you might make a different one. But since most self-published authors never sell more than 200 copies, and I wanted to sell a LOT more than 200 copies, I figured I’d do everything I could to make that happen. And it worked.
Createspace will walk you through the steps for uploading your ISBN and cover art and selecting royalties. Now you are ready to publish, YAY!!!!! DO IT!!!! Your book will be available the next day on Createspace, but it might take a week or two for it to show up on Amazon. Be patient – it’s cominnggggggg!!!!!
Next week I’ll write about how to publish to Kindle, Nook, iPhone, etc… Til then, have fun being you.
Once you have your book formatted properly (see my last post), there are a few other things you’ll need to do before your book can be published. Namely, you’ll need to buy an ISBN, create your cover art, copyright your book, and decide how rich you want to become. So, here’s a li’l how-to guide for each of these:
ISBN: The official U.S. ISBN-selling agency is www.myidentifiers.com, and it’s super easy to buy an ISBN on that website. It’ll cost you $125, but that’ll be just about your only cost for self-publishing.
Copyright: You can upload your book directly to the U.S. Copyright Office website at https://eco.copyright.gov/. You’ll have to register a username and password and then follow the instructions, which aren’t entirely straightforward, but I was able to figure them out, so I reckon that means that just about anybody can do it. Your book copyright will cost you $35.
Cover Art: With Createspace, you have a few options. You can use their free “Cover Creator” at https://www.createspace.com/Special/H... (You may have to create an account with a username and password in order to view this page). I didn’t use the Cover Creator, so I can’t say whether that’s an easy tool to use. Alternatively, you can have someone design your cover for you, and you can get a template for your chosen book size online (my paperback is 5X8, which is a great size for a paperback). On this page, you enter your book dimensions, you’ll be provided the template: https://www.createspace.com/Help/Book.... Another FANTASTIC option is to use CrowdSpring (http://www.crowdspring.com/). On this website, you enter the name and synopsis of your book, how much you can pay a designer, and then designers COMPETE to win the right to design your cover! Designers will submit artwork for your review, and you pick the best one! If my fabulously talented friend John hadn’t been willing to design my book for me, I would’ve used Crowdspring.
Royalties: The good news is that you can choose your cover price! So, if you want to make a zillion dollars, you can set your list price at $100,000 per book, and you will be rich if you can find a sucker who will pay your price! However, one thing I’ve learned is that the CHEAPER your book is, the MORE you will sell. So, I recommend setting your book price as low as possible. If you want to use Createspace to sell on Amazon, you should be aware that Createspace is going to take the first five and a half bucks per sale (they’re printing the whol thing, so this is reasonable), and then Amazon will take an additional dollar and a half (ish). So, for example, my book is priced at $7.99. If I sell a book directly from the Createspace website (www.createspace.com), I get paid $2.21. If, however, I sell from Amazon (which is where I do the VAST majority of my sales), I only get paid 61 cents. This is fine with me, because I have MORE than paid my costs for publishing the book, and I’d rather sell lots of books than make lots of money. That’s a personal choice, and you might make a different one. But since most self-published authors never sell more than 200 copies, and I wanted to sell a LOT more than 200 copies, I figured I’d do everything I could to make that happen. And it worked.
Createspace will walk you through the steps for uploading your ISBN and cover art and selecting royalties. Now you are ready to publish, YAY!!!!! DO IT!!!! Your book will be available the next day on Createspace, but it might take a week or two for it to show up on Amazon. Be patient – it’s cominnggggggg!!!!!
Next week I’ll write about how to publish to Kindle, Nook, iPhone, etc… Til then, have fun being you.
Self-Publishing: A Mean Old Dog (who loves to cuddle) (and might just make you rich)
Self-publishing allows an author ultimate independence and total control. It also allows ultimate invisibility to mainstream media, and a total lack of support from traditional publishing resources. I
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