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Dave Chaffey

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Dr. Dave Chaffey (born 1963) is a prominent British author, digital marketing strategist, and entrepreneur. He is best known as the co-founder of the digital marketing advice platform Smart Insights and the author of several definitive textbooks on internet strategy, including E-Business and E-Commerce Management (now titled Digital Business and E-Commerce Management).

🎓 Early Career and Academic Foundations

Before becoming a central figure in digital marketing education, Chaffey developed his expertise through consulting and academic instruction.

Lecturing: Served as a visiting lecturer on e-business and digital marketing courses at prestigious institutions, including Warwick University, Cranfield School of Management, and the unive ...more

Combine Editions
Dave Chaffey’s books

Average rating: 3.87 · 685 ratings · 55 reviews · 40 distinct works • Similar authors

	Digital Marketing: Strategy, Implementation and Practice 4.10 avg rating — 216 ratings — published 2012 — 6 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	E-Business & E-Commerce Management: Strategy, Implementation and Practice 3.69 avg rating — 123 ratings — published 2001 — 23 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Digital Marketing 4.14 avg rating — 85 ratings — published 2012 — 12 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Internet Marketing: Strategy, Implementation And Practice by Dave Chaffey, Fiona Ellis-Chadwick, Richard Mayer (Goodreads Author) 3.82 avg rating — 65 ratings — published 2000 — 14 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Digital Business and E-Commerce Management 6th edn PDF eBook 3.71 avg rating — 56 ratings — published 2014 — 13 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing really liked it 4.00 avg rating — 30 ratings — published 2017 — 11 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Business Information Systems: Technology, Development and Management for the E-business 3.21 avg rating — 34 ratings — published 1999 — 8 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Business Information Management: Improving Performance Using Information Systems 3.64 avg rating — 22 ratings — published 2004 — 13 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Total E-mail Marketing: Maximizing Your Results from Integrated E-Marketing 3.25 avg rating — 24 ratings — published 1905 — 20 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Groupware, Workflow and Intranets: Re-engineering the Enterprise with Collaborative Software 3.58 avg rating — 12 ratings — published 1998 — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars