Java Davis's Blog - Posts Tagged "dictionary"
Do I Really Have to "Brand"?
I thought that branding, like writing a Mission Statement," was a ridiculous waste of time. Then I went to a seminar that showed me the light. Now, I am all about the brand.
But what IS a brand, and how do you work with a word that is both a noun (the brand) and a verb (to brand) AND an adjective ("Brand X")? I decided to see what Merriam-Webster had to say. I looked up "brand." Lots of definitions available, but my favorite is: "a particular kind or type of something."
Such a nebulous definition makes the branding decisions seem less intimidating. Anyone or anything can fall into this particular definition.
So that's me, "a particular kind or type of something." Mission accomplished.
But what IS a brand, and how do you work with a word that is both a noun (the brand) and a verb (to brand) AND an adjective ("Brand X")? I decided to see what Merriam-Webster had to say. I looked up "brand." Lots of definitions available, but my favorite is: "a particular kind or type of something."
Such a nebulous definition makes the branding decisions seem less intimidating. Anyone or anything can fall into this particular definition.
So that's me, "a particular kind or type of something." Mission accomplished.
