Sascha K. Alexander's Blog, page 2

Networking for Authors by Dale L. Roberts - Book Review

In Networking for Authors: Strategies to Supercharge Your Writing Career, Dale L. Roberts shares practical tips and strategies to help authors network effectively—even for the shyest networking virgin.

Read the full book review on my author website

Four reasons authorpreneurs need a website

Today’s digital age offers many opportunities for authorpreneurs to promote themselves. Still, the website remains essential for an author’s platform. It’s an investment in their brand and their long-term success.

Here are four reasons social media alone won’t cut it for authorpreneurs.

Supernatural fiction: a guide to otherworldly tales

While the simple definition of supernatural fiction as a subgenre of speculative fiction that centers on supernatural themes might be a starting point, it barely scratches the surface of what this genre truly contains.

This article dives into the classification, origins, and themes of this extraordinary genre.

Advanced Self-Publishing for Authors by Dale L. Roberts – Book Review

In “Advanced Self-Publishing for Authors: A Guide to Author Success and Platform Growth”, Dale L. Roberts dives deep into the complexities of publishing wide, mastering marketing, promotion, and diversifying income streams to create a sustainable author business.

Read the full book review on my author website

Puzzling Phenomena: A guide to paranormal fiction

Paranormal fiction encompasses an array of genres. A simple search for the term often yields outcomes related to ghost stories and shifter romances that involve vampires or werewolves. However, the genre extends beyond these parameters.

Paranormal fiction transcends the confines of the known and delves into the unexplained. Central elements are psychic powers, cryptic creatures, inexplicable incidents, or extraterrestrial encounters.

This article dives into the classification, origins, settings, and themes of this extraordinary genre.

Boost your brand with literary events

Book fairs and literary festivals are great for authors to meet colleagues, publishers, and industry experts in person, but there are potential drawbacks. Explore the benefits and challenges of in-person networking for authorpreneurs.

In this article, I explain how literary events empower authorpreneurs

Advertising for Books by Dale L. Roberts - Bookreview

In “Advertising for Books: A Guide to Promoting & Selling with the Largest Online Bookseller”, the third installment of his “Self-Publishing with Dale” series, Dale L. Roberts offers a clear and comprehensive guide to running Amazon Ad campaigns.

The strength of this book is Dale’s ability to break down the complex and intimidating subject Ads into easily digestible steps.

Read the full book review on my author website

Author platform: how to set up your email marketing

Email marketing is crucial for your author platform. Unlike social media posts, which can get lost in the algorithm jungle, an email lands directly in your recipients’ inboxes. However, creating and managing a newsletter takes effort and time. To maximize your newsletter’s impact, tailor its content to the interests and needs of your subscribers.

In this article, I explain the basics of email marketing and how to set your newsletter up.

Engage with your audience: your author platform

For many authors, marketing is the scariest part of publishing. But for an authorpreneur, it is one of the most impactful aspects of your career. And thanks to newsletters and social media, it’s easier than ever to interact with your audience.

In this article, I explore the fundamental elements of an author platform.

Literary Success: Authorpreneurs need a business plan

A solid business plan serves as a roadmap to navigate the publishing industry. While business plans don't follow a set template, authorpreneurs should include these eight components.

Read the full book review on my author website