S. Chris Edmonds's Blog

What our clients say about working with us

There is no one better than our clients to explain what working with us is like.

Our clients know our proven culture refinement process from the inside out – and they understand the commitment and discipline business leaders must have to ensure their ideal culture is sustained over the long haul.

Meet Amber Jordan, the Chief Operating Officer of Desert Sage Health Centers in Mountain Home, Idaho, USA. We’ve been working with Amber and her fellow executives for 18 months, helping them define their desired culture and then coaching them to align and refine their desired culture.

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Find my latest videos and posts on SmartBrief

I’m grateful for the opportunity that SmartBrief has provided me. I’ve published articles each month for them for nearly ten years and have been posting videos for seven years.

Find my author page on Smartbrief right here.

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Culture Leadership Charge – 5 benefits of working with us

A potential new client recently asked us “Why should we hire you? What can your company do for our business?”

We explained, “The Purposeful Culture Group is a consulting firm that specializes in helping organizations build and sustain uncompromising work cultures that are aligned with their values, servant purpose, and strategic objectives.”

For over thirty years, our proven process helps clients:

Improve Employee Engagement: The Purposeful Culture Group helps businesses improve employee engagement by creating a workplace culture that aligns with their values and servant purpose. When employees are treated with respect and validation, feel that their work has meaning and that they are contributing to a larger purpose, they are more likely to be engaged, productive, and committed to the organization.

Boost Business Performance: Companies with purpose-driven cultures consistently outperform their peers in terms of revenue growth, profitability, and customer loyalty. Our company helps businesses achieve these results by aligning their culture to their desired values, accomplishing strategic objectives, and helping them develop a clear sense of purpose that motivates employees and drives business success.

Enhance Brand Reputation: Companies with uncompromising work cultures consistently attract and retain customers, employees, and investors who share their values and servant purpose. The Purposeful Culture Group helps businesses build a strong brand reputation by aligning their culture with their values and servant purpose, and communicating these effectively to internal and external stakeholders.

Foster Innovation: Purpose-driven cultures tend to be more innovative and adaptable, as employees are encouraged to think creatively and take risks to achieve the organization’s goals. The Purposeful Culture Group helps businesses foster a culture of innovation by encouraging collaboration, experimentation, and continuous learning.

Create Sustainable Impact: Finally, purpose-driven companies have a greater sense of responsibility towards their stakeholders, including employees, customers, communities, and the environment. Our company helps businesses create sustainable impact by aligning their culture with their social and environmental values, and helping them implement responsible business practices.

Our clients enjoy 40% gains in employee engagement, 40% gains in customer service, and 35% gains in results and profits, all within 18 months of implementing our proven culture process.

We can help your company, too.

This is episode 108 of my Culture Leadership Charge video series – originally published in March 2023.

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Culture Leadership Charge – Build a Culture of Respect

This is episode 107 of my Culture Leadership Charge video series – originally published in December 2022.

Most business leaders see their job as managing results. Results are important, but they’re only half the leaders’ job.

The other half? Managing respect.

Our experience and research lead us to this core truth of business leadership: Employees of all generations desire and deserve a work culture where they are respected and validated for their aligned ideas, efforts, and contributions, every day.

When employees experience respect and validation, they bring their best. They proactively solve problems, work cooperatively, and wow customers. They feel a part of something positive and powerful – and they love working for you. So, they stay.

When employees are discounted, dismissed, and demeaned, they disengage. They invest little. They spot problems but don’t fix them. They do the minimum – and look for ways out of the organization. Many quit and leave. Some quit and stay.

Respected employees build your business. Disrespected employees have no compelling reason to do that – so they don’t.

How can you build a culture of respect in the coming months?

Define exactly what you mean by respect – then model it, celebrate it, measure it, and hold everyone accountable for it.

A definition alone isn’t enough. You must formalize tangible, observable, and measurable behaviors that specify how you want people in your organization to demonstrate respect.

Valued behaviors are “I” statements that describe how you want people to treat each other – in every interaction, every day.

Here’s how one client formalized the valued behaviors that embody respect.

I communicate directly with the people involved at every opportunity.I seek and genuinely listen to others’ opinions.I come prepared and actively participate in every interaction.I validate each person’s talents and contributions within the organization.

When you read these valued behaviors, there is no question about how staff must interact to effectively model respect. Nothing is left to individual interpretation. There is no confusion about what “respect” means – it’s defined in behavioral terms.

To build credibility and confidence, leaders must be role models of these behaviors. By demonstrating these behaviors, validating the demonstration of these behaviors by others, measuring these behaviors, and mentoring those who struggle to embrace these respectful behaviors, leaders

Learn more about our proven approach and how to measure values alignment in our Amazon bestselling book, Good Comes First.

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Culture Leadership Charge – Three Talent Retention Strategies You Must Use

We’re not yet over the “Great Resignation.” The latest job report indicates that another 4.2 million US workers voluntarily quit in August 2022.

LinkedIn’s 2022 Workforce Confidence Index found that nearly 25 percent of Gen-Z respondents and Millennials plan to change jobs in the next six months. This study found that Gen-Zs and Millennials deliberately seek careers that offer:

Better alignment with their interests and valuesOpportunities to learn and practice new skillsBetter compensation and benefitsA new industry or job functionOpportunities to move up or increase responsibilities

If your business doesn’t address these needs, you’ll lose talented people and have a tough time attracting younger generations.

Here are three things business leaders must do to create a great place to work for Millennials and Gen-Z’s.

Pay equity. Close gender and racial pay gaps. Pay at the top of the range. How will people know where they are in the ranges? Be fully transparent with ranges and with your compensation strategy. Some states now require compensation transparency, including Colorado (here’s one county’s example.

This will cost your business money. You may have to raise prices or focus on products and services that are most profitable – and which can help cover extra costs. Ask staff for their ideas on reducing expenses.

Career dynamics. Create job flexibility. Allow people (who want to) to change departments or divisions where they can learn new skills, work with experts in a different part of the business, and embrace new responsibilities.

By creating career opportunities within your organization, Millennials and Gen-Z’s won’t have to leave your company to satisfy these development needs and desires.

Love your people. Thanks to Tamara McCleary for this key strategy! Too many bosses over the past four decades don’t like their people much less love them. In today’s marketplace, if you don’t love your people, get out of leadership. You won’t be able to implement the changes noted above if you don’t demonstrate authentic care for those you work with.

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Culture Leadership Charge – Are staff ‘quiet quitting’? How to fix it.

A month ago, the term “quiet quitting” hadn’t made much of a mark. A social media post on the concept went viral – and now everyone is talking about it.

I was delighted to join BBC News’ The Context broadcast and speak to host Nuala McGovern about quiet quitting – and how business leaders can address it.

What is quiet quitting? It means employees are no longer going “above and beyond” – they’re doing exactly what their job description says they should do. They’re not taking on extra work; they’re doing what they’re paid to do.

The pandemic – across the globe – has put tremendous stress upon employees, no matter the industry. People have been asked to do way above normal because of staffing shortages, people quitting, etc.

Employees are emotionally, mentally, and physically exhausted. We used to talk in the HR industry about people “quit and leave” and people who “quit and stay.” Quiet quitting isn’t the same as “quit and stay.” It is team members literally doing only what you paid them for.

Nuala McGovern asked if quiet quitting is just a new term for an age-old problem within the workplace of having perhaps a non-motivated workforce.

What’s different today is the impact of a crappy culture – and the choices available to employees in this market.

Most business leaders don’t pay attention to the quality of their work culture, but employees really do. And so here in the US, we’ve had 60 million Americans voluntarily their jobs since January 2021. It’s particularly different now because people aren’t going back to work for companies or leaders they don’t respect. They’re not going back to work for companies where they were mistreated. For people who have not resigned – yet – quiet quitting gives them space and time to reflect. They’re doing the bare minimum because they don’t think they’re being treated fairly. They aren’t being respected or validated daily.

Nuala asked how bosses and companies can turn that around.

Business leaders have no choice. They must pay attention to the quality of their work culture. And again, most leaders have never been asked to do that. They’ve never been taught how to do if they find their work culture is lacking.

The single best way to retain and attract talented, engaged team members is for business leaders to shift from a work culture where results are the only important thing to a work culture where respect is important as results.

When employees feel respected, they bring their best thinking. They solve problems proactively. They go beyond the minimum because they love the company. They feel respected by their bosses and their colleagues in every interaction.

Employers and bosses must take a hard look at the degree to which their people are treated civilly every day, and at the degree to which employees are respected every day for their ideas, efforts, and contributions. The reality is that many, many more organizations demean and discount employees rather than validate and respect employees.

Watch the live broadcast below.

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Culture Leadership Charge – How does your culture rate?

Companies around the globe are short-staffed. Leaders have tried to boost hiring through higher wages and even bonuses, but staffing shortages continue.

The problem? Many business leaders want to return to the “old normal” but employees and candidates don’t want “old normal.” A new Deloitte study found the top four things Gen-Y and Gen-Z workers want include work/life balance, development opportunities, higher salaries, and a positive culture.

Money is not their primary driver.

What must leaders do? They must build and sustain a work culture where employees of all generations are respected and validated for their ideas, efforts, and accomplishments.

Let’s examine a shining beacon. Radio Flyer is a 100+ year old company famous for their original red wagons. For the last decade, they’ve been rated as one of the best companies to work for by Glassdoor, Crain’s, The Inc. 5000 list, and many others.

Glassdoor tracks employee ratings in seven critical categories. Radio Flyer’s scores average a 4.9 on a 5-point scale.

How did Radio Flyer’s senior leaders create their uncompromising culture? Mark Babbitt and I interviewed Chief Wagon Officer Robert Pasin for our 2021 book, Good Comes First. Their efforts followed our culture model.

First, they defined their desired culture – with input from all staff. “We did a very intentional culture transformation where we started to articulate our vision, mission, and values,” Pasin explained.

“We plastered the cafeteria walls with huge posters,” letting every employee participate by writing their thoughts. “This is when the behaviors we want were articulated,” Pasin said.

Second, they aligned all plans, decisions, and actions to their desired culture. Robert said, “You get better at what you measure and become what you celebrate as a team. We started to develop a lot of awards and recognition for people who demonstrated our values.”

Third, as the company articulated and celebrated its values and behaviors, Pasin said, “We had to have zero tolerance for bad behavior.” When people behaved in disrespectful ways, they were coached and mentored. If they aligned to desired behaviors, they stayed. If they did not align, they were lovingly set free.

Pasin says, “People are so grateful to not have the distractions, the politics, etc., here because we have no tolerance for drama.”

That’s what it takes to sustain an uncompromising work culture. It requires months of steady modeling, measuring, and mentoring of everyone – by every formal leader.

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Culture Leadership Charge – “Nobody talks about Bruno.”

About that title? We’ll get to Bruno in a minute.

The foundational principle of our book, /Good Comes First/, is that today’s leaders must make RESPECT as important as RESULTS, every day.

My colleague and co-author, Mark Babbitt, and I were keynoting a conference. In our presentation, we share this fundamental model – the Performance-Values Matrix.

Copyright 2021 by Edmonds Training and Consulting, LLC and WorqIQ LLC. All rights reserved. Do not duplicate.

Once you formalize performance expectations AND values expectations, players categorize themselves into one of four quadrants.

The upper right is where you want all players to operate. You want them to exceed performance expectations while demonstrating your positive values. You must recognize and retain folks in that quadrant.

The bottom left is not a good place for people to operate. They’re missing performance standards and don’t model your values. You must give them a chance to align to both. If they do, great. If they don’t, they can’t stay in your organization. You must lovingly set them free.

The bottom right is a slightly better place for people to be. These folks are role models of your positive values – but they’re unable to consistently deliver required results. You must guide them to contribution – through training, coaching, or even finding a role where their skills match needed results. If they boost contribution, great. If they don’t, they can’t stay in your organization. You must lovingly set them free.

The upper left brings interesting challenges. Folks in this quadrant deliver the results you want – but they do so while treating others disrespectfully.

This brings us back to Bruno. In our keynote, we asked learning partners to discuss the impact of players operating in any quadrant except the upper right. A few minutes into the pairs’ conversations, a loud voice said, “Nobody talks about Bruno.”

We asked what this woman meant. She described a top salesperson in their company who always beats sales targets – and always bullies those around him. For years staff have complained about Bruno’s treatment of others – sexist and racist comments, yelling if he doesn’t get his way, etc. Yet, senior leaders don’t do anything. They don’t want to lose the profits this guy generates.

So, nobody talks to Bruno – and nobody talks about Bruno.

An uncompromising work culture is built and sustained by positive behaviors modeled and rewarded. An uncompromising culture is destroyed by the demeaning, discounting, and dismissive behaviors tolerated – of anyone, by anyone.

For players who operate in the upper left quadrant, you must mentor them to alignment, to deliver needed results while treating others respectfully. If they do, great. If not, you must lovingly set them free.

Only then will you sustain a purposeful, positive, productive work culture, every day.

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Culture Leadership Charge – Find your culture “sweet spot”

Most of you know me as a speaker, writer, and consultant. Some of you know that I’m a working musician on the side.

I grew up in California in the ’50’s and ’60’s. I watched great artists playing cool guitars – and I fell in love with stringed instruments. I’ve been collecting them since college.

To stay healthy, stringed instruments need one thing every minute of every day: proper humidity.

These instruments are made of wood – wood that reacts to the environment they’re in. Acoustic instruments have a sweet spot: they are healthiest when they exist in an environment with 45-55% humidity.

If the air is too dry? The wood will shrink, split and crack. String tension will likely cause a significant break. If the air is too wet? The glue holding the instrument together will fail – and the string tension will cause an impressive implosion!

In the California coastal towns where we lived for 30 years, the humidity was perfect for those instruments.

Just like guitars, the employees of your organization operate most effectively when their environment – the work culture they live in – provides what they need to thrive: respect and validation for their ideas, efforts, and contributions, every day.

In the Rocky Mountains of Colorado, that’s not the case. It’s dry here – consistently in the 20% range. To boost humidity, we use three humidifiers. They keep the humidity at 40—45%. We refill them with water 2-3 times a day. My Taylor guitars have a cool sensor that sends their current humidity to a smartphone app. That app pings me if the humidity gets too low or too high.

Respect and validation require a leader to notice and then communicate appreciation for team members’ ideas, efforts, and contributions.

Here’s the secret: employees have a sweet spot, too. The most positive impact of respect and validation occurs when the leader enables employees’ inclusion, involvement, and influence.

Team members bring their best when they are respected and validated in ways that seamlessly include them . . . that involve them in options and decisions . . . and that gives them legitimate influence in their work and workplace.

Anything less erodes engagement, service, and results, every time.

This is episode 103 (!) of my Culture Leadership Charge video series. In these concise videos, I share proven practices for building and sustaining a purposeful, positive, productive culture – where good comes first.

You’ll find my Culture Leadership Charge and Good Comes First episodes and more on my YouTube, iTunes, and Amazon Podcast channels. If you like what you learn, please subscribe.

Have you responded to this month’s culture leadership poll? Add your ratings to two questions. It’ll take less than a minute. Once you vote, click “results” to see the responses from around the globe.

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Culture Leadership Charge – Define & align to servant purpose

In our new book, Good Comes First, co-author Mark Babbitt and I propose four culture cornerstones that are the foundation of an uncompromising work culture.

These cornerstones help align people and practices to your ideal work culture.

Our first cornerstone, “Live Our Servant Purpose,” enables leaders, employees, contractors, and even customers to see that your company serves a purpose other than just making money.

What is a “servant purpose”?

A servant purpose describes how or what your company does and how it improves the quality of life for employees, customers, and the communities served.

Essentially, your servant purpose is your company’s present-day reason for being—other than making a profit.

That higher purpose shifts your organization’s primary focus from making money (or making red wagons, circuit boards, or sandwiches—none of which are innately inspiring to employees) to serving others: generating tangible benefit to your customers and your communities.

When a leader lives her servant purpose, she doesn’t just serve that servant purpose—she also acts daily in service to her people.

In a Good Comes First company, a leader must ensure she is not the only leader in the organization modeling its servant purpose.

Unfortunately, too many employees experience a crappy boss who is more concerned about compliance and conformity than creative work—a boss who doesn’t care about their people (respect), only about their bottom line (results). In today’s world of work, this is a significant reason far too many of our workplaces suck (and why many of those 48 million US workers voluntarily left their crappy jobs—and crappy bosses and crappy colleagues—in 2021).

Good Comes First companies employ and promote the leaders who are fully capable of embracing the servant purpose—and their people. Moreover, those servant-first leaders genuinely care about personal and professional growth and see each employee, contractor, vendor, and partner as an integral part of that growth. Just as important, these leaders treat any sign of inequality and bias as the cancer they represent in any workplace.

And they insist their fellow leaders do the same. Soon, the entire leadership team is focused on not just results but on making people’s lives better. That, in turn, inspires your team members to model the servant purpose, as well.

This is episode one hundred and two of my Culture Leadership Charge video series. In these concise videos, I share proven practices for building and sustaining a purposeful, positive, productive culture – where good comes first.

You’ll find my Culture Leadership Charge and Good Comes First episodes and more on my YouTube, iTunes, and Amazon Podcast channels. If you like what you learn, please subscribe.

Have you responded to this month’s culture leadership poll? Add your ratings to two questions. It’ll take less than a minute. Once you vote, click “results” to see the responses from around the globe.

Copyright 1990-2022, Edmonds Training and Consulting, LLC. All Rights Reserved.

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