Tom Blubaugh's Blog, page 6

PROMOTING YOUR BOOK IS MORE THAN TRYING TO SELL A PRODUCT.

Technology has changed the game for authors who want to sell books. No longer can you sit for hours at a table in a bookstore and wait for the crowd to find you. It’s a comfortable position, but it just isn’t happening anymore, unless you are a celebrity or sensationalist. Your book is a separate entity ...

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Do you really understand social media?

Social media is shrinking the world. We can communicate with as many people as we have time for domestically and internationally. You might be surprised at the number of social media platforms available. Here is a link to a list I found on Wikipedia. Does this list give you a headache? How do you choose the best ...

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“Do. Or do not. There is no try.” Yoda

Writing a book is not for the faint of heart, but if you are called to do so, you won’t rest until it’s done. There are numerous reasons for you not to write a book. But for every reason that you come up with, there at least two reasons why you should. Here’s the top ...

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Developing Customer Relations as an Author

When you sat down to write your book, little did you know that you would become a customer service representative as a result of doing so. In today’s marketplace, the best way to build a tribe is through relationship marketing.  That literally means that you will have woo, pamper, under-promise, and over deliver in order ...

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What are you branding?

Authors/writers try to brand many things, but the most important components of your image are your name and your face. If you brand these two, your followers will find everything linked to you–if you are consistent. If you brand a book, you will have to brand each book you write. If you brand your name, ...

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Some of the parts of self-published book marketing might surprise you.

You may think that marketing is simply selling a product–not so. Marketing is a complex activity with many components.   The first decision a writer has to make is whether he/she is writing as a hobby or as a business. If your goal is simply to write for yourself, your family, and your friends and ...

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Can Authors Learn Anything From The 2016 Super Bowl Advertising?

I think so, but before we get into details, let’s do some brainstorming. When you sit down to write a book, do you think about who you are writing to? Do you know where your readers hang out; what they read; where they shop; where they work; what income they make; what their political opinions ...

Marketing for Authors

    One of the greatest challenges of the modern author is how to market their books in an expanding marketplace. Marketing is defined as placing a product or service for a specific target market for sale in the marketplace. There are some basic business principles that can assist an author in developing a winning marketing ...

Confession From An Author.

In 2011 I released my novel Night of the Cossack. This was the first fiction I had written. Although I had nearly 40 years of marketing experience, I was not prepared for the challenges of marketing a book. I had already sold over a thousand copies when I decided to do a book launch. What ...

Authors — Can Snapchat Help You Sell Books?

Does a phone app—whose chief claim to fame appears to be vaporization—offer anything to authors striving to build a solid online presence? And are there safety concerns? When Tom Blubaugh invited me to write an article about Snapchat, I decided to approach it from the point of view of authors wishing to increase our online ...