Joseph Matheny's Blog, page 17
August 14, 2019
And one last question for you: What’s your favorite conspiracy theory?
In a recent interview about his film, Cold Case Hammarskjold director Mads Brugger is asked the question: What’s your favorite conspiracy theory? His reply?
My all-time favorite conspiracy theory? That is really what you would call a boutique conspiracy theory. It’s a theory about — it’s called Ong’s Hat — about a community not far from New York in a forest area named Ong’s Hat and these [people] began experimenting with and developing time travel technology. You should Google it. It’s a fun conspiracy theory. Not to be taken seriously, of course, it’s a fun example of what you would call a left-wing conspiracy theory. I like the title — “Ong’s Hat” — it’s a fun title.
Thanks, Mads. We think you’re pretty neat too.
August 12, 2019
Episode 160 – A Seedless Sandwich (Ong’s Hat)
Welcome back to It Gets Weird! In this episode, Nile and Kyle discuss a mystery that’s been kicking around since the late 1980s: the secret of Ong’s Hat, New Jersey. What even IS Ong’s Hat? A charcuterie? Ye Olde Hat Shoppe? Ah, wait, says here in our notes it’s a town. Turns out some shamans and mystics and chaos scientists got together to conduct some pretty zany experiments, things like transporting a bunch of people to an alternate dimension. Join us on this bizarre inter-dimensional tale!
http://traffic.libsyn.com/itgetsweird/Episode_160_-_A_Seedless_Sandwich.mp3
LINK: http://itgetsweird.libsyn.com/episode-160-a-seedless-sandwich-ongs-hat
August 7, 2019
The Goldilocks Curve – Umberto Tosi
From an article about the inception of digital publishing. Link to full article here: https://authorselectric.blogspot.com/2019/08/the-goldilocks-curve-umberto-tosi.html
“The creative energy of Mightywords’ self-publishers exceeded the technological innovation of the enterprise. Some of it raised eyebrows among those looking for profit curves, not necessarily cultural ones, and had envisioned MightyWords as more of a business-to-business enterprise than a retail portal — B2B being Wall Streets flavor-of-the-month at the time. (Remember, this was just prior to the current era of social media whose business model thrived on clicks and user-supplied content.
I’d give author game-creator Joseph Matheny first prize for sweepingly imaginative use of the medium to play with an entirely new literary form beyond what we concieved — or, at first, knew what to make of. To this day, Matheny declines to state whether he intended his novel-length work (Ong’s Hat: The Beginning, first offered for sale in as a book form through Mightywords), as fiction or nonfiction. Its narrative structure allows it to be enjoyed as a speculative fiction. Through hyperlinks that invite readers to various online sites in which they can interact with content, it also invites readers on an immerrsive, interactive adventure. Internet scholars and critics tag it as the first of many Alternate Reality Games (ARG), a transmedia form that has evolved in complexity and popularity over the past twenty years since Ong’s Hat was first released. (This interactivity was a stretch given the limitations of supporting digital platforms at the time – but nevertheless clearly and breathtakingly feasible in terms of its promise.)
The author spun his tale around a nontoxic, benign (Remember those?) conspiracy theory that had been floating around chat-rooms for years. The conspiracy stories purported that the real ghost town of Ong’s Hat, New Jersey, had been the site of secret experiments by rogue scientists from the underground “Institute of Chaos” who opened an interdimensional portal – using a machine dubbed “The Egg” – through which of the town’s former resident’s had disappeared. This led to a loosely structured, Internet game in which participants traded information about sighting of Ong’s Hat evidence and former residents.
Matheny’s work expanded on this plot twist. It follows characters who had used the portal to escape the town after a deadly, toxic spill from a nearby chemical factory. Instead of using roads, the characters travel inter-dimensionally. Readers are invited to use hyperlinks to track the characters’ appearances in verious other locals, as well as report their own sightings, adding to the narrative. The work remains available through Matheny’s website and other venues, including Amazon.
Regrettably, unlike the myths of Ong’s Hat, Mightywords proved ephemeral. One minute it was poised for an ISP that would made even staffers like myself who had been given founders’ stock incredibly rich overnight. The next minute it fell burning like Icarus from the Silicon Valley sun. The high tech bubble burst in 2001, taking lots of startups with it. Our backers pulled away and pressured MacAskill to close down and sell the tecchnology – sans its creative content, which was owned after all by the authors. Barnes & Noble, which had also invested in the venture, stepped forward and took away what was left of both Fatbrain and Mightywords. Ironically, this could have given B&N a competitive advantage over the then still fledgling Amazon. But B&N remained wedded to its brick-and-mortar, trad-publishing business model and let Jeff Bezos eat its lunch, as we all know now.”
Later
“One can be too far ahead of the curve. Timing is everything when it comes to technological innovation. Your new idea has to appeal to Goldilocks and be neither too hot and nor too cold. It might be different for creative ideas like Matheny’s opus. Often the greatest ideas show up in the early days of a form — like Cervantes’ Don Quixote, which remains unchallenged as the first major Western European novel and still among its greatest. Maybe if I had read Matheny’s instructions carefully enough, I could have found that interdimensional egg machine back to the some alternative future where things would have worked out differently.
There is a parallel between the mythical interdimensional disappearence of Ong’s Hat, New Jersey, and of the now vanished Mightywords, of which hardly a wisp remains onlinr. The enterprise – which had taken up two floors of a large, Silicon Valley office park building, disappeared as quickly as it had appeared all shiny and bright with its millions in venture capital loose change. I nearly forgot the plac myself as I continued on my quotidian path meanwhile, using my vaunted founder’s stock certificates as birdcage liners. Nonetheless, I’m happy to be able to say that I was there at the birth of indie digital publishing in any case. It’s also worth noting, that as far as we have come since Mightywords’ early, online book delivery system, we’ve yet to equal the creative scope of how digital storytelling could evolve online. The current platforms, however efficient, don’t allow for much Ong’s-Hat-style interdimensionality, or for inserting a modest hyperlink, or a video clip, or sound, or such that is available to me right now in writing this modest blog, even. Perhaps moving forward will involve checking back for stuff we’ve left along the curve we’re always trying to get ahead of.”
August 6, 2019
ARG Pioneer Joseph Matheny on the Counterculture’s Hijacking from Corporatization to QAnon
https://mcdn.podbean.com/mf/download/mkhhja/ParallaxViews_MathenyQ.mp3
On this edition of Parallax Views, a special, previously unpublished conversationwith Joseph Matheny, a pivotal fixture of the bohemian tech counterculture during the early days of the internet, who may offer a key to understanding the wild social media phenomenon of QAnon and the general hijacking of counterculture by right-wing and corporate forces. This should be of particular interest in light of the recent FBI memo pointing towards QAnon conspiracy theories presenting a potential domestic terror threat.
Joseph Matheny is perhaps best known as a transmedia artist who pioneered the Alternate Reality Game (ARG) with the inter-based collaborative fiction Ong’s Hat. An ARG is a type of game that uses the real world as platform and have been used in marketing campaign for Halo 2, the Lost TV series, and Nine Inch Nails’ Year Zero album. The genre has flourished because of the internet and is particularly interesting in that it does not require the player realize that they are playing.
The parallels between ARGs and the QAnon phenomenon are striking. In fact, due to the focus of conspiracy theories and arcane secret histories found in Ong’s Hat, some have whispered that Matheny is having a bit of a laugh as the possible mastermind behind QAnon. Matheny adamantly denies this and I believe him when he says he’s not involved in QAnon. However, both of us agree that QAnon, whether knowingly or otherwise, uses the mechanics of an ARG in a way that is quite eerie.
In addition to discussing alternate reality games and things like Pizzagate and QAnon as “Dark ARGs” in the age of MAGA, Joseph Matheny and I more generally delve into how counterculture appears to have been hijacked, perhaps even weaponized, by corporate and right-wing elements.
It’s a fascinating episode that you’re not going to want to miss!
LINK: https://parallaxviews.podbean.com/e/ep92/
June 24, 2019
Ong’s Hat: An Early Internet Mystery
The story of one of the ancestors of what we now call alternate reality games Twitter: https://twitter.com/Nosstalgic
May 30, 2019
The Mystery of Ong’s Hat
Link: http://broadcast.literationclub.com/2019/05/30/the-mystery-of-ongs-hat/
Ong’s Hat used to be the suburbs within the Pine Barrens of Nj. However, within the 1990’s, rumours started to swirl online of secret experiments which had occurred there by several rogue scientists, and they had travelled for an alternate dimension. What this real? Or could it have been actually the earth’s first ARG. Let us explore.
Patreon► https://world wide web.patreon.com/thatchapter
Twitter► https://twitter.com/that_chapter
Instagram► https://world wide web.instagram.com/that_chapter
References►
Photos: Misha Friedman (Gizmodo)
https://weirdnj.com/tales/ongs-hat/
https://slate.com/culture/2018/10/ongs-hat-conspiracy-theories-decoder-ring.html
https://en.wikipedia.org/wiki/Ong%27s_Hat
The Hat, The Egg & the Chaos (Ong’s Hat: Hidden History or Piney Mythology)
March 18, 2019
Corrections to Brian Dunning’s Skeptoid Podcast About Ong’s Hat
There’s a podcast/website called The Skeptoid that is run by one Brian Dunning. The website seems to consist of a collection of transcriptions of the Skeptoid podcast, links to the podcast and a personal vita for Mr. Dunning. I learned that recently, Brian Dunning ran an episode of the Skeptoid titled: Ong’s Hat, which was, predictably about the Ong’s Hat literary game.
Brian Dunning claims that his podcast, “Skeptoid: Critical Analysis of Pop Phenomena is an award-winning weekly science podcast. Since 2006, Skeptoid has been revealing the true science behind popular misinformation and urban legends.” His words.
While I haven’t sampled any of the other offerings on that Skeptoid website, I did read the text transcription of Mr. Dunning’s “investigation” into the Ong’s Hat urban legend and found it dismissive and misinformed in the following areas.
Robert Anton Wilson is was a participant in the Ong’s Hat project
The Skeptoid, aka Brian Dunning, starts with the following basis for his analysis:
Skeptoid says:
To explain what happened, I’m going to lay some groundwork by referring you back to someplace unexpected: last week’s episode #657 on the Illuminati. When we see pop stars and other celebrities today holding their hands up in the triangle symbol — possibly hoping to persuade their fans that they are members of the Illuminati which they believe to be an ancient, all-powerful sect — we learned that this legend really only goes back a few decades, to a little piece of cultural engineering dreamed up by a few writers at Playboy magazine. Robert Anton Wilson created the reader feedback campaign in the magazine and co-authored a novel trilogy, that essentially created the entirety of modern belief in a powerful shadow cabal called the Illuminati. It was a fascinating example of how a well-planned and well-executed cultural engineering campaign can effectively create whole mythology which not only survives but actually flourishes and persists for decades. Today, intelligent people honestly believe that the Illuminati exist — thanks mainly to Robert Anton Wilson.
When we look into the background literature for Ong’s Hat, guess whose name we find: Robert Anton Wilson. That should set the tone for where we can expect the rabbit hole of Ong’s Hat to lead. Wilson is mentioned several times throughout Joseph Matheny’s writings. In his book, Matheny wrote of having lived in Santa Cruz, California with a group of academics, authors, and pioneers of the psychedelic movement — a group who called themselves the Formless Ocean Group. Among them was Robert Anton Wilson. It was from these folks that Matheny — according to his legend — learned of and first read a collection of documents titled The Incunabula Papers. Supposedly, these papers are how he first learned of the experiments at Ong’s Hat.
I reply:
I won’t bother with critiquing the theories regarding RAW and his role in the modern belief in the Illuminati that Mr. Dunning holds. I’ll leave that to the RAW fans out there. I am not here to teach a history lesson.
I will, however, correct the erroneous and confusing assertion that RAW’s name somehow appears in “background material” for Ong’s hat. While RAW was aware of the Ong’s Hat project he was not a participant. Yes undeniably, he was a mentor to and influence on me, but what one has to do with the other is tenuous at best. Correlation does not equal causation. I’m not sure what “background” literature Brian is referring to, but Bob’s name never appears in any of the Ong’s Hat material. Where Bob ‘s name does appear is on my website in conjunction with other projects we did together. I think Skeptoid is experiencing some information drift.
Anyway, that is a minor aside.
On to the meat of our corrections.
Skeptoid asserts that my dearly departed friends, The Formless Ocean Group, never existed
Skeptoid says:
The Formless Ocean Group — which never actually existed outside of Matheny’s fiction — appears to have been based on other similar groups of counterculture intellectuals who came together, lived together, worked and wrote together, got high and broke new ground. Think of the free-living occultists who lived at Jack Parson’s house in Los Angeles called the Parsonage and founded the Jet Propulsion Laboratory, as described in the book Sex and Rockets; or those who gathered at the New Jersey property of paranormalist Ivan T. Sanderson called the Farm and refined the New Age mythologies of ley lines, ancient aliens, and the Bermuda Triangle.
In a nutshell, the entire story of Ong’s Hat was a fictional work, created mostly if not entirely by Matheny. Nothing about it checks out. There are no corroborating reports of any group ever calling themselves the Formless Ocean Group, and no record of any of its members living at its given address in Santa Cruz. There never was an Institute for Chaos Studies at the ashram; indeed, there never was a Moorish Science Ashram. No acres were ever purchased in the Pine Barrens in 1978. No group of runaway boys ever lived there. About the only thing that does have a grain of truth is the name of the place itself, Ong’s Hat.
I could even draw a full circle, from Matheny’s Formless Ocean Group to Ivan Sanderson’s Farm, to the Bigfoots and other cryptids that Sanderson pursued, to the Jersey Devil, to Daniel Leeds, and right back around to Matheny’s ashram. The fabric of our cultural legends is richly interwoven indeed.
I reply:
Brian Dunning via The Skeptoid claims that the group made up of now mostly late friends of mine, never existed. The group was an informal salon-style group of people who met in Santa Cruz in the early 90s, primarily meeting in Nina Graboi’s and Elizabeth Gipps living rooms. Nina lived downstairs from me at the 2nd street apartment complex. This was pre-Internet, and the group never was formal in any way, it pre-dated public Internet activity, which explains why Mr. Dunning was unable to find any reference to it. This, of course, could have been deduced by the timeframe, clearly referenced by me in several places and the acknowledgment that this as an informal group but of course, if something isn’t on the Internet, it never really existed. Right?
Here’s an excerpt from the introduction to Ong’s Hat the Beginning, print edition:
Becoming a resident of 321 Second Street acted as a nexus point for me. Nina was fond of entertaining various counter-culture figures as they came through central California in her “parlor.” Eventually, a semi-organized group formed out of these salon sessions and took a name: the F.O.G., Formless Ocean Group. By the way. of association with Nina, Bob, and the F.O.G., I was brought into contact with many of the psychedelic figureheads of the time…
You notice in no way did I allege that everybody in the F.O.G. Group lived at the second street complex. However, I did, Nina Graboi did, others did, and at various times people came through and stayed with us or stopped by for a visit. It was, as I have said several times, a location that acted as a nexus for various people in the scene to stop by and mingle. The F.O.G. actually grew out of the impromptu salon that formed around Nina’s living room, which was downstairs from my apartment.
For example, here’s a photo of Bob and I in Nina Graboi’s garden (that’s Nina with her back to us). This photo was taken in 1991. At that time, Bob was living in LA but soon after he and Arlen moved to Santa Cruz to be near their children. As I said, that place was a NEXUS.
[image error] T=Robert Anton Wilson, Nina Graboi (back turned to camera), Joseph Matheny at the 2nd Street compound, 1991
Here’s just one person remembering the group on Erowid a few years back after Elizabeth passed: http://www.changes.org/remembering/nina_hollenberg.html
Funny aside, Bruce Eisner (https://en.wikipedia.org/wiki/Bruce_Eisner) who ran a more formal group called the Island Group, nicknamed the F.O.G. “Friends of Gips” since we were all part of Elizabeth’s extended family. I recall F.O.G. being started in part as an informal alternative to the Island Group. The F.O.G. members had little to no regard for formality or structure.
Here’s another photo of another salon style hangout, upstairs on the deck of the 2nd street complex. On this day we comingled with another slightly more formal group from Stanford (but annoyingly formal) called Millbrook West. A lot of the people pictured were also attendees at a lot of the FOG meetings.
[image error] From the Left: Purple shirt- I forget, bottom row- Nick Herbert, Nina Graboi, Jenny the Angel Lady, Ralph Abraham, Pink Sweater- I forget. Back row from the left- Elizabeth Gips, Paddy Long, Joseph Matheny, Ted and two friends from Millbrook west. The end, the pink sweater I forgot her name, end, pink vest with a blue shirt, Betsy Herbert.
What follows next in Skeptoid’s “analysis” is a lot of unfounded extrapolation that the living room salon group I hung out with in the early 90s is in fact somehow drawn from Parson’s Pasadena “Parsonage” and some place called the Farm which I had no previous knowledge of. (See Skeptoid quote above).
I would point out that none of this speculation is presented in the language of such by Mr. Dunning, but rather presented as a foregone conclusion.
Anyone who has followed my work knows that I have always dedicated my work to the F.O.G. The group dissolved by the early nineties, I had gone off to Silicon Valley to pursue my interests in technology and art, eventually, one by one all the elder members passed on. These people meant a lot to me and my time with them is still one of my fondest memories.
Ong’s Hat Was Not a Game
Skeptoid says:
Some say Matheny was trying to create a game; a type called an Alternate Reality Game, a kind of real-world adventure where people follow a storyline, find clues, and solve puzzles. But there really aren’t any puzzles or solutions in Ong’s Hat. It’s just information, the fabric of a detailed urban legend, which you can choose to believe or not; you can take a deep dive and research thoroughly, or you can laugh it off as a silly story. Either way, Matheny did pull off a feat of cultural engineering by inserting the Ong’s Hat mythology firmly into pop culture.
I reply:
This one is really hard to digest because there is no basis in fact and no real reason why he would make this assertion unless he is simply skimming and half reading things to draw his conclusions. I guess it must be awfully hectic trying to throw a show together every week or whatever his publishing cycle is.
I’ve said it a hundred times or more, I reiterated it in 2001 when I closed the game and I have repeated it multiple times since in print. THIS WAS A LITERARY/GAME HYBRID EXPERIMENT. Therefore, I’ll simply give you these links, rather than continuing to flog a dead horse. If you’re really interested, you can read them or you can repeat the opinion of someone who clearly did not.
The short answer is, many qualified people recognized it as a game because it was a game. It was designed to be a new style of game, one that blended literary style with video and RPG style narrative, and structured, ala, gameplay, to advance the narrative. It also attempted to use an infinite game structure as much as possible, playing for the simple joy of playing, rather than zero-sum game style. I think this is the part that baffled people most. Structure and feature wise, I took a swiss army knife approach and again I recognize that this could confuse some people. However, this approach has allowed it to pivot over time and therefore contributed to its longevity.
Sometimes I think I need to write a book about everything that went on in the background to make this work. Other times I feel like I should just stop trying to explain it to people who have shown no interest in understanding the work on its merits. I meet people all the time who instinctively get what I was attempting. I have also met people who have already made up their minds even in some cases telling me they had “no interest in hearing me out.” Anyway, back on point —
Some examples of people “thinking it was a game”:
Games Magazine, 2013 https://josephmatheny.com/2013/05/16/the-rise-of-the-arg-games-investigates-alternate-reality-games-and-what-the-future-has-in-store-for-the-curious-experiment/
“ With Ong’s Hat, Matheny took the concept of ‘legend tripping’ – that is, the act of venturing to areas of some horrific and supernatural event aIa The Blair Witch Project- and shifted it online. “I set up this mythos, and hid elements of it all over the internet,” he remembers. “There were phone numbers that you could call, and you would get strange voice mail messages; you might even get a call back from one of the characters. Everybody would come at it from a different angle. It was not a zero-sum game. The whole thing was set up to be an infinite play, so different people would get different things out of its persistence.” This element “People who are interested in this kind of experience are interested in working together. It’s what the community calls the ‘collective detective’ scenario,” says Matheny. “One of my influences was also the murder mystery theatre things that they used to do … I think that people like that kind of stuff. They like to feel that the story is crossing the proscenium and they’re immersed in the story -even to the point of being a character in the story. of the experience, with players reassembling the scattered elements of the story in order to determine exactly what it all meant, would go on I think that’s the hook with ARGs.”
Put a pin in the above because it also dovetails into a future point.
The ”gameplay centered around two things. One the eBook and two the Darkplanet forum. The ebook has a lot of built-in rollover states and hidden clickable areas.
Download the ebook, here https://archive.org/details/inc-iso for just one example. Navigate to the page (seen below) and roll your mouse around. You will see some still functioning pop-ups and click states. Even though this ebook was designed in a very early version of Adobe Acrobat, a lot of the effects still somewhat function. Some of these used to lead to pages on Incunabula.org (now retired) with more solves required to move forward. I also used to set up “pop-up” pages on the website that would appear and then mysteriously disappear. Steganography was used on some of the images on the website and many times cryptic messaging was scattered across a fleet of interlinked websites. There were also geocaches, bookcrossings and dead drops. Why am I even explaining this? Oh yeah…
[image error] Example of clickable image form ebook.
Here’s a quote from Dave Szulborski’s book, This is Not a Game: A Guide to Alternate Reality Gaming https://jmatheny.files.wordpress.com/2014/10/tinagqua.pdf (download the full chapter on Ong’s Hat)
Like any good narrative, the Ong’s Hat story actually intertwined two distinct plots or sequences of events: the events in the Ong’s Hat Ashram in the 1970s that the “Incunabula 83 Papers” allegedly detail, which served as the story level of the narrative, and the discovery and distribution of the documents sometime later, which served as the discourse level of the narrative. So, undeniably, the Ong’s Hat experience had the aesthetic elements of a story required to make an ARG an immersive experience. Additionally, Ong’s Hat: Incunabula, by using the various real-world communication methods available on the Internet at the time to tell its story, and by requiring players to interact at a critical point of the discourse, also incorporated the game elements that traditionally make up and define an alternate reality game. At the very least, like House of Leaves, referenced earlier in this book, it was a literary/digital crossover, utilizing Xerox, BBS and later Internet technology, CD ROM technology, and even traditional print publishing as it’s various mediums. In fact, one of the creators of the original CD ROM has said that it included 23 intricate puzzles, most of which were never solved!
And one more for good measure, although far from the only clear signs of the game and puzzle aspects of Incunabula/Ong’s Hat.
Chronicle of Higher Education review of Legend-Tripping Online: Supernatural Folklore and the Search for Ong’s Hat https://www.chronicle.com/blogs/pageview/the-surprising-online-life-of-legends/29221
In Legend-Tripping Online, he describes how his observations led him to a bizarre Internet phenomenon, the main focus of his book: an “immersive” online experience—part mystery, part game, part who knows what—known as both the Incunabula Papers and Ong’s Hat. Those were the abbreviated titles of documents that someone—probably a group of four provocateurs—posted on The Well, a pioneering Internet social site in the late 1980s.
The Incunabula Papers/Ong’s Hat was, or is, a “many-threaded, open-ended interactive narrative” that ”weds an alternate history of chaos science and consciousness studies to conspiracy theories, parallel dimensions, and claims that computer-mediated environments can serve as magical tools,” Kinsella explains.
Fortunately, he elaborates: After sitting largely dormant on the social Web site for a decade, the documents provoked a widespread “immersive legend-trip” in the late 1990s. Via Web forums, participants investigated the documents—manifestos—which spun up descriptions of brilliant but suppressed discoveries relating to paths that certain scientists had forged into alternate realities. Soon, those haunted dimensions existed in the minds and fantasies of Ong’s Hat’s many participants. That was evident as they responded to the original postings by uploading their own—all manner of reflections and artifacts: personal anecdotes, audio recordings, and videos—to augment what became “a really immersive world, and it was vast,” says Kinsella.
Then there’s the matter of this document which was included in the Original CD ROM (99) of the interactive ebook that was the starting place for the gameplay and which I referenced in the original 2001 game conclusion announcement.
Stick a pin in this as well for our last point.
Rather than continuing to flog a dead horse, I refer you to multiple articles that can be found on my site: https://josephmatheny.com that clearly demonstrate that Ong’s Hat suffered from acute gamification.
I Am Still Being Cryptic About the Origins Behind Ong’s Hat
Skeptoid says:
What does Matheny himself have to say? Well, he’s as cryptic as ever — stating that he’s kind of done talking about it, but he’s not yet giving any hint that he might have made it all up.
I reply:
What follows is a small sampling of the many items prominently highlighted on my site. Does this looks like someone who’s being “cryptic”? I see that Mr. Dunning has a copy of a link to the Salon piece at the bottom of the article on Skeptoid, but I wonder if he actually listened to it? Well, I advise you to and then ask yourself, “Does this sound like a man being coy or cryptic?” Before you say it, the Salon article came out months before the Skeptoid article.
Wikipedia: Ong’s Hat was one of the earliest Internet-based secret history conspiracy theories created as a piece of collaborative fiction (aka Incunabula) by four core individuals, although the membership propagating the tale changed over time.
This Wikipedia entry was not made by me but I have never contested it nor tried to disavow it. It is correct and it has been in place for a very long time. I even link to it from my site, on the opening page.
Decoder Ring: The Incunabula Papers (October 2018- before the pub date of the Skeptoid article) https://slate.com/culture/2018/10/decoder-ring-explores-the-interdimensional-conspiracy-theory-known-as-ongs-hat-the-man-who-created-it-and-the-new-form-of-art-it-birthed.html?via=section_features
Or even more recently, Gizomodo: Ong’s Hat: The Early Internet Conspiracy Game That Got Too Real https://gizmodo.com/ongs-hat-the-early-internet-conspiracy-game-that-got-t-1832229488
Also, see
Chronicle of Higher Education review of Legend-Tripping Online: Supernatural Folklore and the Search for Ong’s Hat https://www.chronicle.com/blogs/pageview/the-surprising-online-life-of-legends/29221
This and Kinsella’s book, published in 2011 is something that I have not only never contested by have actively promoted on this site and others.
Remember when I said to put a pin in this?
“The response of Joseph Matheny to Legend-Tripping Online suggests the success of Kinsella’s read on the Incunabula Papers. On his Web site, Matheny wrote that Kinsella “did an excellent job and only missed the mark with two or three of his conclusions,” which Matheny said he would clear up by writing a complimentary account.”
Read the rest at your own leisure and tell me, does me promoting these items sound like someone who is being “cryptic?
Games Magazine, 2013 https://jmatheny.files.wordpress.com/2013/05/games-arg1.pdf Remember when I said t put a pin in this?
“I set up this mythos, and hid elements of it all over the internet,” he remembers. “There were phone numbers that you could call and you would get strange voice mail messages; you might even get a call back from one of the characters. Everybody would come at it from a different angle. It was not a zero-sum game. The whole thing was set up to be an infinite play, so different people would get different things out of its persistence.” This element “People who are interested in this kind of experience are interested in working together. It’s what the community calls the ‘collective detective’ scenario,” says Matheny. “One of my influences was also the murder mystery theatre things that they used to do … I think that people like that kind of stuff. They like to feel that the story is crossing the proscenium and they’re immersed in the story -even to the point of being a character in the story. of the experience, with players reassembling the scattered elements of the story in order to determine exactly what it all meant, would go on I think that’s the hook with ARGs.”
That should be pretty self-explanatory,
A few more for the road.
http://knowyourmeme.com/memes/subcultures/alternate-reality-games
https://youtu.be/siF75w1gJrA
https://slate.com/culture/2018/10/decoder-ring-explores-the-interdimensional-conspiracy-theory-known-as-ongs-hat-the-man-who-created-it-and-the-new-form-of-art-it-birthed.html?via=section_features
https://jmatheny.files.wordpress.com/2008/10/mk.pdf (1995)
Yes, I already hear the objections but check the dates of those articles. ALL of them precede the publication date of the Skeptoid article, with the exception of the Gizmodo piece.
My Conclusions Regarding Brian Dunning and The Skeptoid Podcast
All in all, if I were a fan of Skeptoid I would unpack a few episodes besides this one and see if Brian is on point with other of his self proclaimed “Skeptoid style investigations”. I mean, after all, he is encouraging us to be skeptics, right? I see from a simple search that this isn’t his first error. One can only hope he is a sincere actor and learns from and admit to his errors.
As I said before, be careful who you allow as the curator of your “truths” on the Internet Because after all, it is 2019 and it is the Internet.
One of the things I always wanted to do in 2001, post-Incunabula/Ong’s Hat was host to a conversation about what’s real and how perception can be weaponized and used against you. I was not allowed to do this mainly because the conspiranoia crowd had such a violent reaction to my “admission” that a far-out story like Ong’s Hat was actually a modern Borgesian fairy tale. Too bad, because considering all the things that followed, like Pizzagate and Q-Anon, that may have been a useful conversation to have had that early in the process. That part of it was always intended as an act of closure, it just never happened due to irrational hysteria that shouted down any attempt.
I fully support the stated mission statement of Skeptoid but at least, in this case, it seems they do not really live up to the promise.
In conclusion, I’ll remind you, gentle reader, be a critical thinker, be a skeptic, by all means, but please, if you’re going to critique something, take the time to actually read and/or listen to the material you are critiquing. Otherwise, your critique is neither a critique nor is it skeptical inquiry. It is merely dismissive opinion and frankly, looks like click-bait.
It’s fine to be critical and skeptical of someone’s work. Just do so based on the facts and not based on supposition or a pre-constructed narrative or heaven forfend, on incomplete research and therefore, misinformation.
Be well and stay safe. Lots of mind virii are afloat these days. Always remember to wear the mind condom of critical thinking and always, TFYQA.
March 2, 2019
Grimerica: Denny Unger and Joseph Matheny – Alternative Reality Games and Conspiracies
Here’s an archive of a live feed from Grimerica that I recently did with my old friend Denny Unger and the hosts of Grimerica, D-Ron, and Grahambo. There will supposedly be an audio podcast release sometime soon. I’ll post that here when it happens.
There’s one more interview I did back in December of 2018, floating around in post-production and then, that is it. No more interviews.
I made an exception for this one because Denny and I have never done an interview together before and I really liked the idea of our dynamic as a team being put to use in an interview.
More about Grimeria can be found on their website: https://www.grimerica.ca/
February 21, 2019
Ong’s Hat: The Early Internet Conspiracy Game That Got Too Real
LINK TO Gizmodo piece on Ong’s Hat, from 2/21/19
In the ‘90s and early 2000s, seekers looking into the legend online began to believe that just reading about Ong’s Hat was starting to affect them. “People reported various synchronicities, strange dreams, unusual visual perceptions, and shifts in reality monitoring,” wrote Michael Kinsella, a professor at Central Michigan University Mount Pleasant and author of Legend-Tripping Online: Supernatural Folklore and the Search for Ong’s Hat, in an email.
If you were into science fiction or the paranormal, “you’d eventually butt up against Ong’s Hat,” said David Metcalfe, who runs social media for the University of Georgia Business School, and edits Threshold: Journal of Interdisciplinary Consciousness Studies. When he discovered Ong’s Hat as a teen in the late ‘90s, said Metcalfe, “It was popping up on chat boards and message boards, it would bleed into your life.”
Unlike the Jersey Devil, or other Barrens horrors, this was no ordinary urban legend, shaped over years of teen campfire retellings in the woods. Rather the Ong’s Hat story, the Incunabula catalog, and the rest of the surrealistic sci-fi pretzel were manufactured by Matheny and his friends, like Herbert, over more than a decade, starting with photocopied pamphlets in the ‘80s, and bolstered with fake documents, radio show appearances, and other hijinx. But the exercise in collective storytelling made its deepest impression online, amassing a following of internet detectives who filled page after page on web forums and personal blog sites with research and theories about what really happened at Ong’s Hat.
October 29, 2018
Decoder Ring: The Incunabula Papers
Listen to this episode of Decoder Ring:
http://dcs.megaphone.fm/SLT5448932272.mp3
Decoder Ring is a podcast about cracking cultural mysteries. Every month, host Willa Paskin, Slate’s TV critic, takes on a cultural question, object, idea, or habit and speaks with experts, historians and obsessives to try and figure out where it comes from, what it means and why it matters.
On the early internet, a conspiracy theory known as Ong’s Hat flourished. It combined real physics, speculative science, mysticism, and radical politics, to tell a tale about a secret cult of interdimensional travelers. Throughout the 1990s and early 2000s, clues would emerge about the travel cult: brochures, book catalogs, mysterious interviews, buried artifacts, and more. For years, users worked together to solve the mystery of Ong’s Hat and the man who masterminded it all.
Decoder Ring talks to those seekers and the man behind the curtain, to find out the truth: What is Ong’s Hat?
Download the art for this episode.
Links and further reading on some of the things we discussed on the show:
• Michael Kinsella’s book about Ong’s Hat: Legend-Tripping Online: Supernatural Folklore and the Search for Ong’s Hat
• “Interdimensional Portal” on YouTube
• Audiobook version of The Incunabula Papers
• Scans of the original Ong’s Hat mail-art
• Joseph Matheny’s website
• Joseph Matheny’s interview on Coast to Coast AM
Email: decoderring@slate.com
Twitter: @willapaskin
This episode was co-written and edited by Willa Paskin and Benjamin Frisch. Benjamin Frisch produced the episode.