Josh Miles's Blog, page 3

Susan Waldman

Bold Brand is an impressively comprehensive and contemporary guide to building a
bold professional services brand that creates growth and bottom-line results. Josh
Miles patiently walks the reader through the strategic foundation-building stages, and
then connects the dots that leverage the strategic platform into a strong marketplace
presence. His approach uses current tactics (including a how-to on getting started
with social media), based on solid brand theory, updated for today’s new interactive
marketplace. This book will serve as a guide that service industry marketers can use to
establish and grow their brands in the near term, and as a guiding reference to foster
growth for the years to come.”

Douglas Karr

Weak brands can’t survive because they lack the definition and consistency necessary to communicate with the masses in an incredibly competitive marketplace. Trying to build a marketing plan on the weak foundation of a poor brand is frustrating and nearly impossible. Josh is a master at building inspiring brands and his accomplishments for his clients make our lives much easier as we build demand for those brands. This book is so important!