Tony McFadden's Blog, page 7

February 22, 2020

Gravity, and its Suck-ness

For those of you paying even the slightest bit of attention to world events, we had some bushfires in Australia recently. Like in half the fucking country — or at least half the country that had fuel — was on fire. Got sort of close to us, but as I told the kids, there were two suburbs, with fire hydrants and, for now, running water it had to get through before it got to us.

Plus, I have good content insurance, so even if the house did burn, we’d all get new shit.

Then, after the fire and...

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Published on February 22, 2020 03:33

January 18, 2020

New Year, New Me!

Like hell.

(I should be working on my book.)

On January 2nd I marched into my local physical fitness centre, pushed past the throngs of guilt-wracked folks looking to tone their arms or gut or quads or whatever, and cancelled my gym membership.

Kinda took the poor lady at the counter by surprise. I was swimming strongly against the flow, like a salmon heading upstream, but without the spawning part.

I had heard that cancelling a gym membership was akin, difficulty wise, to scaling Everest,...

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Published on January 18, 2020 02:05

January 10, 2020

Life Slice: #426

I should be writing my book. But I spent three hours plotting the final act this morning and that’s enough for today. Plus, it’s too hot to think, the laptop is toasting my nuts and my arms are sweating on the keyboard. Generally uncomfortable. I’ll be sleeping in the buff tonight, on top of the sheets, at the mercy of any mosquitos which may have found their way in.

And no, I’m not going to turn on the air con. You should have seen the electricity bill last month.

I don’t miss the Canadian...

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Published on January 10, 2020 04:35

January 2, 2020

Hello, 2020

About a decade ago (very late 2009, early 2010) I started tearing apart the first draft of my first book, restructuring it into something more resembling a three-act structure. That September (2010), I put it up on Smashwords (and KDP about six months later) and I was “published”.

That book — Matt’s War — is still a favourite of mine. I worked on it for years, afraid to finish it, thinking it was crap. It might be, for all I know. Writers (and painters and composers and other people who...

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Published on January 02, 2020 00:57

October 6, 2019

The Structure of Stories

I bang on this a lot, and if the truth be told, this is only a minor component of a good story, but one most often missing.

Stories have a structure. Generally, three acts. There are other structures, but they all resolve, in one way or another, to three acts. There are certain things a reader (or viewer, for movies and television) expect in Act 1. There are things readers and viewers will absolutely not accept in act three. And there are ways a story transitions from one act to another that...

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Published on October 06, 2019 21:38

August 22, 2019

The Murder of Jeremy Brookes

McGinnis Investigations has been operating a small but successful shop in Campbelltown, an hour south of Sydney, Australia for over a decade. Business has been what you’d expect in a sort of rough town in a sort of rough country, with an ever increasing circle of rough and tumble clients spreading the word that Dan McGinnis’ team could get the job done, but only above board. Nothing shady, nothing illegal, frequently successful and frequently just skirting the line .

But nothing could prepar...

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Published on August 22, 2019 05:58

August 21, 2019

And We Start Anew Again

A nimrod managed to gain access to my website and trashed it. It was at such a state, and the compromise so deep, it was easier to clear everything out.

So everything has been cleared out.

I’m looking at this as a positive. I was tired of the layout and this is as good a chance as any for a refresh.

For the time being, keep in touch on Twitter and Facebook.

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Published on August 21, 2019 02:51

July 11, 2019

Marketing — Facebook Ad Performance

The Facebook ad drops off tomorrow, so I thought I’d share some stats with y’all. (An Amazon “Lock screen” ad starts on the 15th to the 1st of August. More on that — on the 1st of August.) I targeted the ad to females between the ages of 25 to death (Facebook calls that last […]
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Published on July 11, 2019 06:50

July 7, 2019

The Marketing Conundrum

Book number fourteen is behind me and I’m going to take the next six months or so and devout it to cracking the marketing problem. The goal of any author is to get name recognition, eyes on the books you’ve written, hopefully sales, fame, fortune and a life of leisure. Right now I’d just be […]
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Published on July 07, 2019 06:16

June 30, 2019

Bowling Life Lessons

We recently had an exciting week of bowling in Canberra where every single one of the Rockets did themselves proud. And over the course of the week it occured to me that my daughter has learned more than how to clean up a spare when she needs to. There are valuable life lessons learned from […]
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Published on June 30, 2019 04:51