Kenneth Atchity's Blog, page 218
January 21, 2013
WHY EVERY AUTHOR SHOULD BE USING VIDEO TO PROMOTE THEIR BOOKS AND THEMSELVES!
Video is incredibly powerful because it has the benefit of non-verbal communication, including your smile, to connect with people. Text is fantastic but it is essentially 'flat'
and video can help you to become a 3 dimensional author that people resonate with.
The reasons people are scared of video are:
a) they hate their face, voice, looks
b) they don't know how to use the technology
But it is definitely worth investigating for the following
reasons:
* Video search is increasing and you want to be found. Over 65% of search is now VIDEO and you can see videos on the front page of search rankings now.
* The technologies are here now! Google owns YouTube and is starting to use voice recognition software to make indexing video easier. This means you can rank in the video search engine for your keywords.
* Book sales increase when people know, like and trust you. A human connection is much more easily made over video than text.
* Video can be the basis of your platform. Video blogging is more popular then ever and it is quick and easy now with easy to use technology.
* Video drives traffic to your online hub, your author website or book sales site
* The demographics of video may surprise you. It's not just kids surfing LOLcats. Its adults 18-49 and 25-54.
* You have a chance to stand out and stay competitive in this market. Authors must use video as part of any book promotion plans. If you don't want your face online you should consider A VIDEO BOOK TRAILER, which is part of STORY MERCHANT BOOK MARKETING SERVICES.
We have an amazing new piece of technology that puts YOU into a professional interview setting all from your iphone or Ipad! LET US SHOW YOU A SAMPLE OF HOW YOUR INTERVIEW WILL LOOK! IT'S DONE RIGHT FROM YOUR HOME! EDITED AND READY FOR PLACEMENT ON ALL OF YOUR BLOGS AND PLATFORMS WITHIN MINUTES!
DRK@STORYMERCHANT.COM
January 18, 2013
January 17, 2013
January 16, 2013
Giving Mom’s Book Five Stars? Amazon May Cull Your Review
By
DAVID STREITFELD
Harriet Klausner
Giving raves to family members is no longer acceptable. Neither is writers’ reviewing other writers. But showering five stars on a book you admittedly have not read is fine.
After several well-publicized cases involving writers buying or manipulating their reviews, Amazon is cracking down. Writers say thousands of reviews have been deleted from the shopping site in recent months.
Amazon has not said how many reviews it has killed, nor has it offered any public explanation. So its sweeping but hazy purge has generated an uproar about what it means to review in an era when everyone is an author and everyone is a reviewer.
Is a review merely a gesture of enthusiasm or should it be held to a higher standard? Should writers be allowed to pass judgment on peers the way they have always done offline or are they competitors whose reviews should be banned? Does a groundswell of raves for a new book mean anything if the author is soliciting the comments?
In a debate percolating on blogs and on Amazon itself, quite a few writers take a permissive view on these issues.
The mystery novelist J. A. Konrath, for example, does not see anything wrong with an author indulging in chicanery. “Customer buys book because of fake review = zero harm,” he wrote on his blog.
Some readers differ. An ad hoc group of purists has formed on Amazon to track its most prominent reviewer, Harriet Klausner, who has over 25,000 reviews. They do not see how she can read so much so fast or why her reviews are overwhelmingly — and, they say, misleadingly — exaltations.
“Everyone in this group will tell you that we’ve all been duped into buying books based on her reviews,” said Margie Brown, a retired city clerk from Arizona.
Once a populist gimmick, the reviews are vital to making sure a new product is not lost in the digital wilderness. Amazon has refined the reviewing process over the years, giving customers the opportunity to rate reviews and comment on them. It is layer after layer of possible criticism.
“A not-insubstantial chunk of their infrastructure is based on their reviews — and all of that depends on having reviews customers can trust,” said Edward W. Robertson, a science fiction novelist who has watched the debate closely.
Nowhere are reviews more crucial than with books, an industry in which Amazon captures nearly a third of every dollar spent. It values reviews more than other online booksellers like Apple or Barnes & Noble, featuring them prominently and using them to help decide which books to acquire for its own imprints by its relatively new publishing arm.
So writers have naturally been vying to get more, and better, notices. Several mystery writers, including R. J. Ellory, Stephen Leather and John Locke, have recently confessed to various forms of manipulation under the general category of “sock puppets,” or online identities used to deceive. That resulted in a widely circulated petition by a loose coalition of writers under the banner, “No Sock Puppets Here Please,” asking people to “vote for book reviews you can trust.”
In explaining its purge of reviews, Amazon has told some writers that “we do not allow reviews on behalf of a person or company with a financial interest in the product or a directly competing product. This includes authors.” But writers say that rule is not applied consistently.
In some cases, the ax fell on those with a direct relationship with the author.
“My sister’s and best friend’s reviews were removed from my books,” the author M. E. Franco said in a blog comment. “They happen to be two of my biggest fans.” Another writer, Valerie X. Armstrong, said her son’s five-star review of her book, “The Survival of the Fattest,” was removed. He immediately tried to put it back “and it wouldn’t take,” she wrote.
In other cases, though, the relationship was more tenuous. Michelle Gagnon lost three reviews on her young adult novel “Don’t Turn Around.” She said she did not know two of the reviewers, while the third was a longtime fan of her work. “How does Amazon know we know each other?” she said. “That’s where I started to get creeped out.”
Mr. Robertson suggested that Amazon applied a broad brush. “I believe they caught a lot of shady reviews, but a lot of innocent ones were erased, too,” he said. He figures the deleted reviews number in the thousands, or perhaps even 10,000.
The explosion of reviews for “The 4-Hour Chef” by Timothy Ferriss shows how the system
Timothy Ferriss
has evolved from something spontaneous to a means of marketing and promotion. On Nov. 20, publication day, dozens of highly favorable reviews immediately sprouted. Other reviewers quickly criticized Mr. Ferriss, accusing him of buying supporters.
He laughed off those suggestions. “Not only would I never do that — it’s unethical — I simply don’t have to,” he wrote in an e-mail, saying he had sent several hundred review copies to fans and potential fans. “Does that stack the deck? Perhaps, but why send the book to someone who would hate it? That doesn’t help anyone: not the reader, nor the writer.”
As a demonstration of social media’s grip on reviewing, Mr. Ferriss used Twitter and Facebook to ask for a review. “Rallying my readers,” he called it. Within an hour, 61 had complied.
A few of his early reviews were written by people who admitted they had not read the book but were giving it five stars anyway because, well, they knew it would be terrific. “I am looking forward to reading this,” wrote a user posting under the name mhpics.
A spokesman for Amazon, which published “The 4-Hour Chef,” offered this sole comment for this article: “We do not require people to have experienced the product in order to review.”
The dispute over reviews is playing out in the discontent over Mrs. Klausner, an Amazon Hall of Fame reviewer for the last 11 years and undoubtedly one of the most prolific reviewers in literary history.
Mrs. Klausner published review No. 28,366, for “A Red Sun Also Rises” by Mark Hodder. Almost immediately, it had nine critical comments. The first accused it of being “riddled with errors in grammar, spelling and punctuation.” The rest were no more kind. The Harriet Klausner Appreciation Society had struck again.
Mrs. Klausner, a 60-year-old retired librarian who lives in Atlanta, has published an average of seven reviews a day for more than a decade. “To watch her in action is unbelievable,” said her husband, Stanley. “You see the pages turning.”
Mrs. Klausner, who says ailments keep her home and insomnia keeps her up, scoffs at her critics. “You ever read a Harlequin romance?” she said. “You can finish it in one hour. I’ve always been a speed reader.” She has a message for her naysayers: “Get a life. Read a book.”
More than 99.9 percent of Mrs. Klausner’s reviews are four or five stars. “If I can make it past the first 50 pages, that means I like it, and so I review it,” she said. But even Stanley said, “She’s soft, I won’t deny that.”
The campaign against Mrs. Klausner has pushed down her reviewer ratings, which in theory makes her less influential. But when everything is subject to review, the battle is never-ending.
Ragan Buckley, an aspiring novelist active in the campaign against Mrs. Klausner under the name “Sneaky Burrito,” is a little weary. “There are so many fake reviews that I’m often better off just walking into a physical store and picking an item off the shelf at random,” she said.
Read More
photographs: Phil Skinner/Atlanta Journal Constitution, Drew Kelly for The New York Times
DAVID STREITFELD
Harriet Klausner
Giving raves to family members is no longer acceptable. Neither is writers’ reviewing other writers. But showering five stars on a book you admittedly have not read is fine.
After several well-publicized cases involving writers buying or manipulating their reviews, Amazon is cracking down. Writers say thousands of reviews have been deleted from the shopping site in recent months.
Amazon has not said how many reviews it has killed, nor has it offered any public explanation. So its sweeping but hazy purge has generated an uproar about what it means to review in an era when everyone is an author and everyone is a reviewer.
Is a review merely a gesture of enthusiasm or should it be held to a higher standard? Should writers be allowed to pass judgment on peers the way they have always done offline or are they competitors whose reviews should be banned? Does a groundswell of raves for a new book mean anything if the author is soliciting the comments?
In a debate percolating on blogs and on Amazon itself, quite a few writers take a permissive view on these issues.
The mystery novelist J. A. Konrath, for example, does not see anything wrong with an author indulging in chicanery. “Customer buys book because of fake review = zero harm,” he wrote on his blog.
Some readers differ. An ad hoc group of purists has formed on Amazon to track its most prominent reviewer, Harriet Klausner, who has over 25,000 reviews. They do not see how she can read so much so fast or why her reviews are overwhelmingly — and, they say, misleadingly — exaltations.
“Everyone in this group will tell you that we’ve all been duped into buying books based on her reviews,” said Margie Brown, a retired city clerk from Arizona.
Once a populist gimmick, the reviews are vital to making sure a new product is not lost in the digital wilderness. Amazon has refined the reviewing process over the years, giving customers the opportunity to rate reviews and comment on them. It is layer after layer of possible criticism.
“A not-insubstantial chunk of their infrastructure is based on their reviews — and all of that depends on having reviews customers can trust,” said Edward W. Robertson, a science fiction novelist who has watched the debate closely.
Nowhere are reviews more crucial than with books, an industry in which Amazon captures nearly a third of every dollar spent. It values reviews more than other online booksellers like Apple or Barnes & Noble, featuring them prominently and using them to help decide which books to acquire for its own imprints by its relatively new publishing arm.
So writers have naturally been vying to get more, and better, notices. Several mystery writers, including R. J. Ellory, Stephen Leather and John Locke, have recently confessed to various forms of manipulation under the general category of “sock puppets,” or online identities used to deceive. That resulted in a widely circulated petition by a loose coalition of writers under the banner, “No Sock Puppets Here Please,” asking people to “vote for book reviews you can trust.”
In explaining its purge of reviews, Amazon has told some writers that “we do not allow reviews on behalf of a person or company with a financial interest in the product or a directly competing product. This includes authors.” But writers say that rule is not applied consistently.
In some cases, the ax fell on those with a direct relationship with the author.
“My sister’s and best friend’s reviews were removed from my books,” the author M. E. Franco said in a blog comment. “They happen to be two of my biggest fans.” Another writer, Valerie X. Armstrong, said her son’s five-star review of her book, “The Survival of the Fattest,” was removed. He immediately tried to put it back “and it wouldn’t take,” she wrote.
In other cases, though, the relationship was more tenuous. Michelle Gagnon lost three reviews on her young adult novel “Don’t Turn Around.” She said she did not know two of the reviewers, while the third was a longtime fan of her work. “How does Amazon know we know each other?” she said. “That’s where I started to get creeped out.”
Mr. Robertson suggested that Amazon applied a broad brush. “I believe they caught a lot of shady reviews, but a lot of innocent ones were erased, too,” he said. He figures the deleted reviews number in the thousands, or perhaps even 10,000.
The explosion of reviews for “The 4-Hour Chef” by Timothy Ferriss shows how the system
Timothy Ferriss
has evolved from something spontaneous to a means of marketing and promotion. On Nov. 20, publication day, dozens of highly favorable reviews immediately sprouted. Other reviewers quickly criticized Mr. Ferriss, accusing him of buying supporters.
He laughed off those suggestions. “Not only would I never do that — it’s unethical — I simply don’t have to,” he wrote in an e-mail, saying he had sent several hundred review copies to fans and potential fans. “Does that stack the deck? Perhaps, but why send the book to someone who would hate it? That doesn’t help anyone: not the reader, nor the writer.”
As a demonstration of social media’s grip on reviewing, Mr. Ferriss used Twitter and Facebook to ask for a review. “Rallying my readers,” he called it. Within an hour, 61 had complied.
A few of his early reviews were written by people who admitted they had not read the book but were giving it five stars anyway because, well, they knew it would be terrific. “I am looking forward to reading this,” wrote a user posting under the name mhpics.
A spokesman for Amazon, which published “The 4-Hour Chef,” offered this sole comment for this article: “We do not require people to have experienced the product in order to review.”
The dispute over reviews is playing out in the discontent over Mrs. Klausner, an Amazon Hall of Fame reviewer for the last 11 years and undoubtedly one of the most prolific reviewers in literary history.
Mrs. Klausner published review No. 28,366, for “A Red Sun Also Rises” by Mark Hodder. Almost immediately, it had nine critical comments. The first accused it of being “riddled with errors in grammar, spelling and punctuation.” The rest were no more kind. The Harriet Klausner Appreciation Society had struck again.
Mrs. Klausner, a 60-year-old retired librarian who lives in Atlanta, has published an average of seven reviews a day for more than a decade. “To watch her in action is unbelievable,” said her husband, Stanley. “You see the pages turning.”
Mrs. Klausner, who says ailments keep her home and insomnia keeps her up, scoffs at her critics. “You ever read a Harlequin romance?” she said. “You can finish it in one hour. I’ve always been a speed reader.” She has a message for her naysayers: “Get a life. Read a book.”
More than 99.9 percent of Mrs. Klausner’s reviews are four or five stars. “If I can make it past the first 50 pages, that means I like it, and so I review it,” she said. But even Stanley said, “She’s soft, I won’t deny that.”
The campaign against Mrs. Klausner has pushed down her reviewer ratings, which in theory makes her less influential. But when everything is subject to review, the battle is never-ending.
Ragan Buckley, an aspiring novelist active in the campaign against Mrs. Klausner under the name “Sneaky Burrito,” is a little weary. “There are so many fake reviews that I’m often better off just walking into a physical store and picking an item off the shelf at random,” she said.
Read More
photographs: Phil Skinner/Atlanta Journal Constitution, Drew Kelly for The New York Times
January 12, 2013
January 11, 2013
January 9, 2013
Guest Post: Therapist By Day, Crime Writer By Night by Dennis Palumbo
Hollywood on the Couch
The inside scoop on Tinseltown, USA.
by Dennis Palumbo
Doing therapy and writing mystery novels go hand-in-hand.
Published on November 28, 2012 by Dennis Palumbo in Hollywood on the Couch
I must admit, I’ve had an interesting career journey. For many years I was a Hollywood screenwriter, after which I became a licensed psychotherapist specializing in treating creative types in the entertainment community. Now, after 24 years listening to hundreds of people’s most intimate stories, I’ve fulfilled a life-long dream and begun a series of crime novels.
The first, Mirror Image, featuring psychologist and trauma expert Daniel Rinaldi, appeared in 2010 from Poisoned Pen Press. The sequel, Fever Dream, came out in November, 2011. The next Rinaldi thriller, Night Terrors, will appear in late spring of 2013.
Which begs the question: what, if anything, does a Hollywood psychotherapist and a suspense novelist have in common? Actually, quite a bit.
For both a therapist and a crime novelist, it’s the mystery of character itself that intrigues, puzzles, and continually surprises. As a therapist, I’ve borne witness to the awful suffering, painful revelations and admirable courage of my patients—many of whom have survived unbelievable abuse, neglect and loss. Not to mention those whose lives have been marred by substance use, violence, and severe mental illness.
How people cope with these issues and events, how well or poorly they meet these challenges, goes directly to the heart of the therapeutic experience. My job as their therapist is to help identify self-destructive patterns of behavior, and to empower them by providing tools to address these patterns and, hopefully, alter them.
So much for my day job. Moonlighting as a suspense novelist, I find myself doing pretty much the same thing with my fictional characters. As a mystery writer, I believe that crime stems from strong emotions, and strong emotions stem from conflict. Kind of like life. Which means the secret to crafting satisfying thrillers lies in exploring who your characters are (as opposed to who they say they are), what it is they want (or think they need), and the lengths to which they’ll go to get it.
Moreover, using my experience as a licensed psychotherapist, I’ve woven many of the situations and people I’ve encountered into my crime novels. People like a particularly interesting patient I once met at the psychiatric hospital where I did my clinical internship. Now, many years later, he’s the inspiration for my hero’s best friend, a paranoid schizophrenic named Noah Frye. Much like this patient from long ago, the Noah of my novels is funny, combative, and achingly aware of the reality of his situation.
I’ve used other aspects of my life experience as well. For example, although my practice is in Los Angeles, the novels take place in Pittsburgh, my home town. In addition, the series hero, a psychologist named Daniel Rinaldi who specializes in treating the victims of violent crime, shares a similar background to my own—from his Italian heritage to his love of jazz to his teenage years spent working in the Steel City’s sprawling produce yards.
(Though, as each novel’s narrative hurtles Rinaldi into a vortex of murder and conspiracy, he reveals himself to be a lot braver and more resourceful than I am!)
But there’s another connection between my role as a therapist and my role as a mystery writer. Like the therapist, the crime novelist swims in an ocean of envy, greed, regret, and desire. As a therapist does, the crime novelist must relate to his or her characters. Must be able to understand and empathize with their wants and needs. Must, in fact, go inside their heads and think as they think, feel as they must feel.
Since most of my patients are in the entertainment industry—writers, actors, directors, etc.—they present a broad canvas of creative passions, lofty ambitions, wild yearnings and devastating defeats. They love and hate deeply, with an artist’s fervor, and this extends beyond career considerations into the most intimate aspects of their personal lives.
So too the crime novelist must create and endow his or her characters with out-sized passions, hopes and dreams. How else can things go so awry in their lives? How else can things lead, as if inevitably, to treachery, blackmail, murder?
All the things, in other words, that make reading a crime novel so satisfying!
The inside scoop on Tinseltown, USA.
by Dennis Palumbo
Doing therapy and writing mystery novels go hand-in-hand.Published on November 28, 2012 by Dennis Palumbo in Hollywood on the Couch
I must admit, I’ve had an interesting career journey. For many years I was a Hollywood screenwriter, after which I became a licensed psychotherapist specializing in treating creative types in the entertainment community. Now, after 24 years listening to hundreds of people’s most intimate stories, I’ve fulfilled a life-long dream and begun a series of crime novels.
The first, Mirror Image, featuring psychologist and trauma expert Daniel Rinaldi, appeared in 2010 from Poisoned Pen Press. The sequel, Fever Dream, came out in November, 2011. The next Rinaldi thriller, Night Terrors, will appear in late spring of 2013.
Which begs the question: what, if anything, does a Hollywood psychotherapist and a suspense novelist have in common? Actually, quite a bit.
For both a therapist and a crime novelist, it’s the mystery of character itself that intrigues, puzzles, and continually surprises. As a therapist, I’ve borne witness to the awful suffering, painful revelations and admirable courage of my patients—many of whom have survived unbelievable abuse, neglect and loss. Not to mention those whose lives have been marred by substance use, violence, and severe mental illness.
How people cope with these issues and events, how well or poorly they meet these challenges, goes directly to the heart of the therapeutic experience. My job as their therapist is to help identify self-destructive patterns of behavior, and to empower them by providing tools to address these patterns and, hopefully, alter them.
So much for my day job. Moonlighting as a suspense novelist, I find myself doing pretty much the same thing with my fictional characters. As a mystery writer, I believe that crime stems from strong emotions, and strong emotions stem from conflict. Kind of like life. Which means the secret to crafting satisfying thrillers lies in exploring who your characters are (as opposed to who they say they are), what it is they want (or think they need), and the lengths to which they’ll go to get it.
Moreover, using my experience as a licensed psychotherapist, I’ve woven many of the situations and people I’ve encountered into my crime novels. People like a particularly interesting patient I once met at the psychiatric hospital where I did my clinical internship. Now, many years later, he’s the inspiration for my hero’s best friend, a paranoid schizophrenic named Noah Frye. Much like this patient from long ago, the Noah of my novels is funny, combative, and achingly aware of the reality of his situation.
I’ve used other aspects of my life experience as well. For example, although my practice is in Los Angeles, the novels take place in Pittsburgh, my home town. In addition, the series hero, a psychologist named Daniel Rinaldi who specializes in treating the victims of violent crime, shares a similar background to my own—from his Italian heritage to his love of jazz to his teenage years spent working in the Steel City’s sprawling produce yards.
(Though, as each novel’s narrative hurtles Rinaldi into a vortex of murder and conspiracy, he reveals himself to be a lot braver and more resourceful than I am!)
But there’s another connection between my role as a therapist and my role as a mystery writer. Like the therapist, the crime novelist swims in an ocean of envy, greed, regret, and desire. As a therapist does, the crime novelist must relate to his or her characters. Must be able to understand and empathize with their wants and needs. Must, in fact, go inside their heads and think as they think, feel as they must feel.
Since most of my patients are in the entertainment industry—writers, actors, directors, etc.—they present a broad canvas of creative passions, lofty ambitions, wild yearnings and devastating defeats. They love and hate deeply, with an artist’s fervor, and this extends beyond career considerations into the most intimate aspects of their personal lives.
So too the crime novelist must create and endow his or her characters with out-sized passions, hopes and dreams. How else can things go so awry in their lives? How else can things lead, as if inevitably, to treachery, blackmail, murder?
All the things, in other words, that make reading a crime novel so satisfying!
January 8, 2013
Download My Interview On Global Talk Radio
Episode
Topics Discussed and/or Featured Guests
2012-Dec-29
Stream
or
Download
What
lengths would the Vatican go to suppress the
origins of their faith? Writer, producer
and literary manager,
Dr. Kenneth Atchity,
introduces his new novel, "The Messiah Matrix,"
filled with allusions to Latin literature and
mythology.
'The Kennedy Detail,' a new film about the JFK assassination, to shoot in NOLA in March
By Mike Scott, NOLA.com | The Times-Picayune
New details are emerging on “The Kennedy Detail” — the book-inspired, big-screen “answer to” Oliver Stone’s conspiracy-laden 1991 film “JFK.” Among the more intriguing, at least for local movie-goers: It is scheduled to start shooting in March in New Orleans, the same city in which Stone shot his film some 22 years ago.
That’s according to a news release sent out this morning (Jan. 7) by producers for the film, which is expected in theaters this fall, coinciding with the 50th anniversary of the Kennedy assassination. “The Kennedy Detail” will be directed and co-written by Stephen Gyllenhaal (“Paris Trout”), the father of sibling actors Maggie and Jake Gyllenhaal.
The independent drama — a co-production of Atchity Entertainment International and Ramos & Sparks Group — will tell the story of John F. Kennedy’s 1963 assassination from the point of view of members of his Secret Service detail. The film’s producers, in a news release last spring announcing the film, said it is intended to be an answer to Stone’s “fanciful ‘JFK.’”
“JFK and his story will be brought to life with cutting-edge CGI and enhanced historical footage, allowing the actors to ‘interact’ with the ‘real’ 35th president,” Gyllenhaal said in the release. “The actors will also have direct access to (Secret Service) agents, now in their 80s, three of whom were within a few feet of the assassination.” ‘JFK and his story will be brought to life with cutting-edge CGI … allowing the actors to ‘interact’ with (him)” — director Stephen Gyllenhaal
Principal casting on the film is set to begin this week.
“The Kennedy Detail” is based on the New York Times bestseller of the same name written by former Secret Service agent Gerald Blaine — a former member of Kennedy’s security detail — with journalist Lisa McCubbin. The book has already spawned a Discovery Channel documentary, also called “The Kennedy Detail,” which was narrated by Martin Sheen and nominated in 2011 for a News and Documentary Emmy in the long-form historical programming category.
Among crew members announced this week are casting directors Kerry Barden and Paul Schnee (“The Help,” “Pineapple Express”); line producer Jennifer Roth (“Black Swan,” “The Wrestler”); production designer Lilly Kilvert (“Legends of the Fall,” “The Last Samurai”); costume designer Mayes C. Rubeo (“Avatar,” “Total Recall”); and screenwriters Gyllenhaal and Kathleen Kwai Ching.
In addition, Blaine and McCubbin will serve as associate producers, and former agent Clint Hill — the agent seen climbing onto the back of Kennedy’s limousine following the shooting — is serving as a special adviser.
January 7, 2013
George Rios, was a Hit at the Miami Book Fair
Miami Book Fair International was a Success! (Nov. 16-18 2012)
Thousands had the opportunity to review Masters of the Sea and take a hard copy of the catalogue
with them. It was available during the signing, viewed at the ‘gallery’, for sale in the bookstore, and
thousands now know how to order. (Estimated attendance 250,000)
