Matt Ruff's Blog, page 17
April 30, 2020
88 Names podcast bonus interview: Amber Osborne
Today on the 88 Names podcast site, we have a with Amber Osborne, an award-winning VR and AR marketing strategist (somebody my protagonist John Chu would get on well with, I think). She tells us how she got her start in the industry, talks about the challenges of promoting a technology that isn’t fully developed yet, and shares some thoughts about the future. You can check it out .
April 29, 2020
88 Names podcast episode 7: Noah Nelson
On of the 88 Names podcast, we talk to Noah Nelson, the founder of No Proscenium, a website and podcast devoted to “everything immersive,” though as the name implies, there’s an emphasis on theater and other types of immersive live performance that blur the line between actors and audience.
For me, this was the most eye-opening of the podcast interviews, touching on whole categories of experience that I’d never even considered in connection with 88 Names. By the time we finished talking, I was eager to check out some immersive theater for myself, and Noah generously offered to be my guide when I came to L.A. on book tour. That plan was derailed by the coronavirus, but all is not lost: On the website, Noah writes about how the immersive theater community is trying to adapt to the pandemic, and a frequently updated post lists immersive and interactive experiences that are available online.
A programming note: This is the last “regular” episode of the 88 Names podcast. We have one more special episode that will be dropping shortly, another written interview (with VR marketing consultant Amber Osborne), and then Blake and I will be offering some final thoughts. Stay tuned!
April 25, 2020
88 Names podcast bonus interview: Bishop D.J. Soto of VR Church
Today on the 88 Names podcast site, we have with Bishop D.J. Soto, lead pastor of VR Church, “the first church to exist entirely in virtual reality.” (Services are conducted on multiple online platforms, but the visitor guide on the church website recommends that first timers come to the one on AltspaceVR.)
Like all forms of religious innovation, this one gets a certain amount of side-eye from more traditional clergy, but I think it’s a perfectly valid, fascinating idea, and Soto himself is a really interesting guy. Be sure and check out the links to the online baptisms in the interview. And you can read more about D.J. Soto and VR Church here.
April 21, 2020
88 Names podcast episode 6: Joanna Popper
On of the 88 Names podcast, we talk to Joanna Popper, Hewlett-Packard’s Global Head of Virtual Reality for Location-Based Entertainment. Joanna’s division of HP works with arcades, theme parks, movie theaters, and other venues that host VR experiences. (For a sense of what a dedicated LBE site looks like, here’s a short video about The VOID, and a longer review/discussion of Spaces’ Terminator: Salvation experience.)
On our next episode, we talk to No Proscenium founder Noah Nelson.
April 15, 2020
88 Names reading and Q&A in AltspaceVR this Friday
This Friday, March 17, I’ll be reading from 88 Names and taking questions on Microsoft’s AltspaceVR platform. The virtual venue opens to the public at 5:30 Pacific Time and the reading will start at 6:00.
Although Altspace supports virtual reality headsets, you don’t need one to attend the reading—there’s a “2D mode” that lets you log in using a regular PC and keyboard. All you need to do is download the app from the AltspaceVR homepage, sign up for a (free) account, and go through a brief set-up process/tutorial to create your avatar and learn how to move around on the site. Once that’s taken care of, you can RSVP for the event here.
See you on Friday!
April 14, 2020
88 Names podcast episode 5: Michael Madary
On of the 88 Names podcast, we talk to philosopher and ethicist Michael Madary. Madary is an Assistant Professor in the Department of Philosophy at the University of the Pacific, and the co-author, with Thomas Metzinger, of “Real Virtuality: A Code of Ethical Conduct. Recommendations for Good Scientific Practice and the Consumers of VR-Technology.” The question of good behavior in cyberspace—what the rules should be, and how to get people to follow them—is one of the main themes in 88 Names, so this was a fascinating conversation for me, all the more so because Madary, as an academic, comes at it from a completely different angle than I do as a novelist.
Virtual Memories: COVID-19 edition
Last weekend I made return visit to the Virtual Memories Show podcast. Host Gil Roth and I first met three years ago, when he came to my house in Seattle to talk about Lovecraft Country and various other topics. Gil prefers to conduct interviews face-to-face, but like everyone else, he’s been forced to adapt to the coronavirus, so this time we chatted long distance, via Zencastr.
You can listen to our conversation here.
April 7, 2020
88 Names podcast episode 4: Mariana Acuña Acosta
On of the 88 Names podcast, we talk to Mariana Acuña Acosta, co-founder and Chief Product Officer of Glassbox Technologies, which creates virtual production software tools for use in filmmaking, video game design, and the creation of VR experiences. Join us for a fun and wide-ranging conversation about VR tech and the responsibilities that come with it, a callback to the days when computer memory was measure in kilobytes, and an explanation of why, even if you’re not in the middle of a global pandemic, you might want to think twice about sharing your VR headset with strangers.
April 6, 2020
Washington Post reviews 88 Names
Over at the Washington Post, Paul Di Filippo has some nice things to say about 88 Names:
Ruff presents his story in John Chu’s first-person voice, and the creation of this engaging, engrossing persona is his first major achievement… [Chu’s] relationships with his crew, with Darla, with his dad, and above all with his brilliant, ruthless mother, offer the reader a chance to savor a kind of well-done family drama… Ruff’s second major victory is in making the reader care about virtual reality. Whenever a novel plunges too deeply into this kind of artificial turf, it risks losing the reader’s interest because of a lack of sensory grounding and the notion that when anything can happen, nothing matters. Ruff overcomes this by making his adventures fashioned from electrons and bytes read as authentically as any naturalism… Ruff’s fast-flowing, fascinating narrative is full of amusing topical and pop culture referents without being overburdened by allusiveness. His witty, often snarky dialogue crackles, and every aspect of the gaming experience—which Ruff has been immersed in for 40 years—is sharply rendered and explicated… Any novel that can bridge these disparate worlds and appeal to gamers and literary fans alike is a treasure greater than the loot in a cyber-dragon’s cave.
Full review .
April 5, 2020
Second Life Book Club this Wednesday

My SL avatar emerges from the deep.
This Wednesday, April 8, starting at 10 AM Pacific, I will be a guest on the debut episode of the Second Life Book Club, along with authors , S.L. Huang, C.B. Lee, and host/master of ceremonies Draxtor. The event will be livestreamed on Second Life’s social media (YouTube, Facebook, Twitter, Mixer). If you sign up for a Second Life account (which is free), you can also join the event in-world, here.