Larry Bussey's Blog

May 15, 2018

♕ US Affiliate Marketing Forecast

 photo zzzzzzzzviralsecret-300x250b_zps9cf0fdc7.gif
 photo ENbutton-get_started_zpsb0f4ab3f.gif

Affiliate Marketing will GROW to $4 Billion by 2014. The industry is beginning to mature with established companies entering the space with legitimate talent and technology.

Izumio A Seamless Global Opportunity.

╚►Compensation_Plan_Izumio◄╗
http://nvegasgroup.npusashop.com/oppo...
 •  0 comments  •  flag
Share on Twitter
Published on May 15, 2018 14:59 Tags: affiliate-marketing, network-marketing, social-media

March 23, 2018

Social Media Is Like Trying To Hit A Moving Target.

If you are a business owner, you have heard a MILLION times that you must be present on Social Media. But just like me at times, you don’t understand how each platform works and worse: you don’t see the VALUE on it. You may be so sick of all of the talk that you’re considering starting your own Anti-Social Network called Get Out of My Facebook.

Well, according to Brian Solis, an analyst at Altimeter Group, as a business owner and leader,

“Your job is not to embrace new technology with arms wide open, but instead to understand it and learn which disruptive technologies separate you from existing and potential customers.“ I agree with him. We target people who understand that relationships are the lifeline of a small company.

In his article 10 Ways to Combat Digital Darwinism, Solis highlights the fact that every company can create a business page in every social network, but if you don’t know who you are trying to reach, what your customer expects and its value, you will lose a great opportunity to connect with your audience. This isn’t the Digital Field of Dreams. Just because you build it, that doesn't mean they will come. They need something engaging or beneficial to come for.

So, instead of wasting your time trying to learn everything, Solis points out 10 trends you should understand about social media to be successful:

Social Networks from Facebook to Twitter to Google+ and how they’re connecting to influences and businesses. Frankly, no one cares what you had for breakfast, unless of course you’re selling your amazing new Eggs Benedict recipe.

Geolocation check-in services such as Foursquare and Facebook location updates to share locations and earn rewards or opportunities for discounts. From a business standpoint, no one really cares where you go, but you do want your customers and clients to let others know that they are at your location or event, and that they are getting a great deal or having ungodly amounts of fun.

Crowdsourced discounts and deals including Groupon and LivingSocial and what’s valued and why. Three really isn't a crowd, but using these social networks to offer incredible deals can attract a number that really will qualify.
Social commerce services like Shopkick and Armadealo and how they create personalized experiences that are worth sharing. Many will use these cool apps to accumulate points and discounts and deals for the future. But, at the same time you’re almost forcing them to learn about your products and services. How cool are you?

Referral based solutions like Yelp, Service Magic, and Angie’s List to make informed decisions and how shared experiences can improve your business, products, and services. Claim your space on these sites and encourage happy clients and customers to share their experience. Don’t mention it to unhappy customers.

Gamification platforms such as Badgeville and Fangager, and why rewarding engagement improves commerce and loyalty. Sometimes you want to avoid sticky subjects, but when it comes to gamification, stickiness is a good thing. Unless you were playing a game and stepped in something.

How your consumers using mobile devices today and what apps they’re installing. Also, how they’re comparing options, reviewing experiences and making decisions while mobile. More people now engage in social media activity while on the road. On the other hand, almost all car accidents occur while on the road. Don’t mix the two.

The online presence your business produces across a variety of platforms such as tablets, smartphones, laptops and desktops. You must realize how consumers are experiencing the online presences you create and whether or not they deliver a holistic and optimized experience for each platform. Remember, objects may be closer on your laptop than they appear on your smartphone.

The consumer clickpath based on the platform consumers are using. Are you steering experiences based on the expectations of your customers? And are you taking into consideration the device or network where the clickpath begins and ends? Are you integrating Facebook F-commerce and m-commerce into the journey? If you don’t know what to expect from your customers, how can you know what your customers expect from you? Ask not what you can expect from your customers; ask what your customers can expect from you?

The expectations of connected consumers, what they value in each channel and platform, where they engage and how your business can improve experiences and make them worthy of sharing. If you want to make a connection with your customers, make sure you know how they’re connected.
 •  0 comments  •  flag
Share on Twitter
Published on March 23, 2018 10:57