Robin Spano's Blog - Posts Tagged "nook"

I think ebook prices are too high. It's not that I think a great read isn't worth $10-$15 -- it's worth way more. But I think lower prices will get books into readers' hands quicker. I think $4.99 is the right price -- the price that sells books and pays the people who work on them.

My publisher, ECW Press, begs to differ - they think the current industry standard is about right. But they've been cool enough to run experiments with me to see if the marketplace says differently.

We ran an experiment in December -- results are here -- that we both interpreted differently. (To me, it was clear that people would buy more ebooks if they were cheaper; ECW felt the success of the experiment lay more in the promotion.)

But ECW is an open-minded press. They publish books with an edge, and they watch the industry with an edge. They want to know what consumers want, and (unlike any other publisher I've ever heard of) they listen to ideas from writers, too.

So they're trying this new experiment -- a slower, less dramatic one. For the month of October, Dead Politician Society will be $2.99 across several platforms.

This doubles as a promotion for Death Plays Poker, the second book in the series that was released a few days ago. (The wicked plan is to get people hooked on the series by giving them a cheap first taste, ha ha.)

But -- like with the first experiment -- my excitement lies in waiting for and interpreting the results. I'm just so curious to find that sweet spot, pricewise.

It's up on Kobo, Nook, Sony Reader Store, iTunes & Kindle.


I'll post the experiment results as soon as they're in.