Mitchell Ivers

“We all know what good writing is: It’s the novel we can’t put down, the poem we never forget, the speech that changes the way we look at the world. It’s the article that tells us when, where, and how, the essay that clarifies what was hazy before. Good writing is the memo that gets action, the letter that says what a phone call can’t. It’s the movie that makes us cry, the TV show that makes us laugh, the lyrics to the song we can’t stop singing, the advertisement that makes us buy. Good writing can take form in prose or poetry, fiction or nonfiction. It can be formal or informal, literary or colloquial. The rules and tools for achieving each are different, but one difficult-to-define quality runs through them all: style. “Effectiveness of assertion” was George Bernard Shaw’s definition of style. “Proper words in proper places” was Jonathan Swift’s. You”
― Mitchell Ivers, Random House Guide to Good Writing

“Writers often find themselves staring at the page or screen with the awful feeling that it sounds “all wrong.” For whom am I writing? is the question that can help determine the appropriateness of your tone of voice.”
― Mitchell Ivers, Random House Guide to Good Writing