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Clive Humby
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Scoring Points: How Tesco Continues to Win Customer Loyalty
by
Clive Humby
,
Terry Hunt
,
Tim Phillips
(Goodreads Author)
3.74 avg rating — 156 ratings
— published 2003 —
14 editions
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Brand Is Dead: Long Live the Customer: An Essential Guide for Organizations Who want to Understand Their Customers and Take the Guesswork Out of Marketing
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The Loyalty Myth
by
Clive Humby
,
Edwina Dunn
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3.00 avg rating — 1 rating
— published 2013
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Conseguir Puntos
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Clive Humby
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Terry Hunt
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Scoring Points
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Terry Hunt
,
Tim Phillips
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Tesco顧客ロイヤルティ戦略
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The Dunnhumby Fables Collection - Brand Is Dead, Long Live the Customer / Customers Are for Life, Not Just Your Next Bonus / It's Marketing Jim, but Not As We Know It
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