David Lidsky's Blog, page 33

So you want to hire a LinkedIn ghostwriter? Here’s what you need to know

Research shows 82% of consumers are more likely to trust a company whose leaders are on social media.

I’m a LinkedIn ghostwriter, which means I write personal LinkedIn posts for other people in their unique voice. Nobody knows I’m the writer behind the post.

Your team’s marketing skills are already obsolete

Your team’s marketing skills are already obsolete

Six months ago, I wrote about the need for marketing teams to develop computational thinking, data interpretation, and cross-cultural fluency. Today, I’m watching those concepts play out in real time. And I’ve been seeing and hearing about which teams are actually making the transition versus those still talking about it.

The modern CMO’s leadership role

The modern CMO’s leadership role

Forrester research found this year that only 58% of Fortune 500 chief marketing officers report directly to the CEO or sit in the C-suite. And CMO membership on boards is down more than 7% between 2023 and 2024. But in today’s unpredictable cultural and political climate, we need marketing leaders at the table who can navigate complexity and change.

The continued funding gap for women entrepreneurs

While many female founders are addressing social good, they still are denied resources.

Female entrepreneurs are on equal footing with their male counterparts in creating businesses with a societal impact. But there is still a colossal gap in startup funding between women and men who prioritize social issues alongside corporate profit. That is in danger of growing even larger as DEI policies are increasingly removed.

How AI will transform commercial real estate

AI will help teams become more innovative, providing advice and consultation beyond traditional transactional roles.

AI arguably presents the greatest opportunities and risks of our time: How will it reshape the way we live and work, and improve our efficiency without losing judgment, context, and nuance?

StubHub Holdings stumbles on IPO day, ending a recent hot streak for new stock listings

The ticket sales platform saw its shares fall on the first day of trading, a stark contrast to some of its recently listed tech industry peers.

Shares of StubHub Holdings (NYSE: STUB) slipped in their long-awaited market debut on Wednesday, signaling an end to a recent streak of tech-focused companies whose stock prices jumped on their first day of trading.

What’s next for Ego Nwodim? SNL star talks about why she’s leaving on a high note—and how she crafted that famous Miss Eggy sketch

Nwodim announced last week that she’s departing ‘Saturday Night Live’ after seven years.

After seven years at SNL, Ego Nwodim announced last Friday that she is leaving the show. And while cast members rarely get a chance to say goodbye to their fans from the SNL stage, Nwodim got her flowers at the Fast Company Innovation Festival, where the audience gave her wild applause.

TikTok’s ‘rare aesthetic’ trend proves your weirdest childhood memories weren’t just yours

From swimming-pool cafés to dawn airport runs, hyper-specific childhood moments are going viral.

Rare aesthetic: romanticizing childhood memories you thought were unique, only to realize they’re universal.

Are you ready to IPO? Three questions to consider

In 2025, companies are waiting longer to go public. Two experts from Morgan Stanley lay out what you should think about before an IPO.

For many private companies, going public is a long-term goal that leaders want to get just right.

Just laid off? Here’s how to figure out what’s next

When I was laid off from my dream job, these storytelling practices helped me figure out an even better future.

Five years ago, I sat under a tree and cried.