David Lidsky's Blog, page 3246
June 4, 2014
Patagonia's Gorgeous Cinematic Example Of A Brand Message That Isn't A "Brand Message"
Social media creative Jim Rudden recounts all the reasons to admire the breathtaking environmental documentary 180 South, inspired by the history and values of Patagonia's founder.
As the chief marketing officer of social media marketing agency Spredfast, Jim Rudden spends his days helping brands figure out how to have organic, relevant conversations with consumers. This is just one reason one of his favorite films of the past few years is 180 South, a breathtaking travel and environmental documentary featuring Patagonia founder Yvon Chouinard, who is at the top of Rudden's "personal hero list."
Why Having Too Many Choices Is Making You Unhappy
More options means more possibilities to be perfectly content--right? Here's why decision fatigue is sapping us of happiness and making us regret the choices we make.
Amazon sells 1,161 kinds of toilet brushes. I know this because I recently spent an evening trying to choose one of them for the bathroom in my new apartment. Nearly an hour later, after having read countless contradictory reviews and pondering far too many choices, I felt grumpy and tired and simply gave up. The next day, I happily bought the only toilet brush the local dollar store offered.
6 Ways Marketers Can Weather Any Storm With Their Chief Financial Officers
Here's how to work together with your Chief Financial Officer and finally make peace with your company's finances.
As a Washington, D.C., suburbanite, I can confidently say that politics can cause unexpected changes overnight: Political, cultural, and atmospheric winds blow erratically. Much like I described in my previous post, the chief financial officer role has followed similar patterns, and modern marketers should proactively embrace those changes to avoid gale-force winds in their careers.
How To Create A Culture of Innovation
An innovative culture begins with accepting that the world really has changed and being open to more changes to come.
There are many pieces to the innovation puzzle, and they will come together differently for each organization.
9 Secrets To Becoming An Unsinkable CEO
Failing is par for the course when you're a leader. Your ability to get back up, dust yourself off, and move forward is what will set you apart from the rest.
Are you failing fast enough to succeed?
Coming Soon To A Theater Near You: Ads That Don't Suck
The maker of pre-movie advertisement shows has a new plan, and partners such as Maker Studios and Shazam. The goal: better big-screen branded entertainment. Will anyone pay attention?
Before a movie begins in most major theaters nationwide, there is a program--a string of ads, really--called FirstLook. It always concludes with an invitation: "Get here early for FirstLook," implores a cheery female voice, "to go behind the scenes of what's new in entertainment."
Why Our Brains Crave Storytelling In Marketing
Our greedy little brains are hungry for a good story, so if you want to make the sale, forget the data and make a personal connection.
What grabs your attention more: a list full of ingredients like acacia gum, oligiosaccharide, and glutemate or a story about one company's mission to bring the tangy sweetness of a blueberry and the warming power of a bowl of oatmeal to kitchen tables around the world?
June 3, 2014
Need An Entertaining Refresher On Net Neutrality? John Oliver Has You Covered
In this week's Last Week With John Oliver, the comedian makes the critical (but snooze-inducing) issue of net neutrality humorous enough to interest the masses.
Net neutrality, the principle that Internet service providers should treat all data equally and not charge creators different fees for different speeds, is in serious jeopardy, and it affects everyone who uses the Internet. But the mainstream media hasn't been covering it to the extent it should, said comedian John Oliver on this week's episode of Last Week With John Oliver, because discussions around it are just so damned boring and technical.
These Are The Guns Used In The Last 30 Years Of Mass Shootings
Hunting rifles to semi-automatics, handguns to shotguns, legal to illegal.
Last year Mother Jones collected a bunch of data on the specific guns used in mass shootings over the past 30 years, from 1984 to present. The Washington Post took that data, added the past year's tragic statistics, and turned it into an infographic.
Is This Formula E Race Car Cool Enough To Help Sell Electric Vehicles?
How do you make a generation of non-tree-hugging, gasoline purists instead consider electric vehicles? Try racing 'em!
Tesla is making inroads in the United States, even if it still has major obstacles to clear in states like New York and New Jersey. And while electric cars are exploding according to some metrics--one study found sales were up 447.95% in 2013--and with Google's adorable self-driving vehicles still years away from consumer production, the e-car's overall slice of the market remains tiny compared to their gas-powered brethren.
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