David Lidsky's Blog, page 3226

July 2, 2014

Why One Of Google's Wildest Designers Left For A Bank

Daniel Makoski--founder of Google's Project Ara modular phone--is leaving to work at Capital One. Here's why.

Last week, Regina Dugan, the former director of DARPA, stood on a stage and explained to a bunch of developers and reporters that as head of Google's secretive Advanced Technology and Projects (ATAP) group, her job is to lead "a small band of pirates trying to do epic shit." It's not complete hyperbole. ATAP is a team of some of the most experimental hardware, software, and interface designers and engineers on the planet, each invited for a two-year contract, to do what's expected to be the best work of their careers. At the end of those two years they'll no doubt depart for a Silicon Valley startup or mainstay like Apple. Which makes it all the weirder that one of ATAP's most prominent designers is leaving ATAP for a bank.

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Published on July 02, 2014 04:30

Proven Tactics To Make Your PR Campaign A Success

AirPR crunched its data to reveal these useful pitching tips for PR pros (like, Fridays don't exist on the Internet.)

In the mystifying world of PR, it's hard to tell what works. Some people say a campaign run by an army of PR liaisons is a complete waste of money; others say its "critical" to success. Of course the reality is somewhere in between. But, especially for companies with limited funds, it can be difficult to decide just how much to invest in PR--until now.

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Published on July 02, 2014 03:06

Former NFL Linebacker Dhani Jones On Letting His Mind Wander

The ex-NFL player talks strategy for embracing distractions.

Starting in Super Bowl XXXIX nine years ago was just the beginning for former linebacker Dhani Jones. He's since founded the nonprofit BowTie Cause, which raises awareness and funds for more than 30 charitable organizations like the Juvenile Diabetes Research Foundation through the sales of uniquely designed bow ties. Jones opened the Bow Tie Cafe in Cincinnati in 2010, and he also acts as founding partner of advertising and design firm VMG Creative and has hosted a number of travel and game shows.

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Published on July 02, 2014 02:53

10 Significant Things You Likely Didn't Know About Social Media But Should

You probably won't believe some of these facts about social media strategies, but the studies don't lie (we hope). Test them yourself.

We love to make decisions and form strategies based on statistics. It's why we A/B test and how we change directions on our social sharing.

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Published on July 02, 2014 02:23

How To Assert Your Independence During A Digital Detox

The July Fourth weekend signals summer is in full swing. Will you unplug during the break, or will you stay tethered to your smartphone?

Not everyone can take a tropical vacation where cell-phone reception is spotty and you are truly disconnected from the outside world, but you can choose to spend time off the grid, wherever you are.

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Published on July 02, 2014 02:21

Ask The Experts, The Crowdsourced Edition: Your Answers To Popular Reader Questions

In this special edition of our advice column, some of the most popular questions get a second opinion courtesy of the wisdom of the Internet.

There is no shortage of well-intentioned advice in the world.

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Published on July 02, 2014 02:05

July 1, 2014

FTC Sues T-Mobile For Billing "Hundreds Of Millions" In Unauthorized Charges

The federal agency said T-Mobile "disregarded telltale signs" of fraud since at least 2009.

The Federal Trade Commission claims wireless carrier T-Mobile has made hundreds of millions of dollars in revenue from bonus charges customers never authorized in a practice known as cramming.

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Published on July 01, 2014 12:44

Psst: Troll Your Facebook Friends With Fake News Stories

Here's how to do it.

Ah, clickbait. The currency of the Internet! We just found out that Yongzhi Huang, one of the developers here at Fast Company, has built a neat little web tool that lets you create convincing fake news stories with which to troll your friends.

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Published on July 01, 2014 12:16

IBM And Toyota Partner On An App Framework For Cars

Let the next great platform war begin.

This article contains an interview with Karen Newman, IBM's Head of Global Business for Automobiles and Aerospace.

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Published on July 01, 2014 11:56

How Viral Is That Vine? Analytics Arrive On Twitter's Video App

The ability to measure the reach of video loops signals Vine could become a platform for advertisers.

Vine is giving its six-second video creators an analytics tool to measure their reach. On Tuesday, the Twitter-owned app debuted loop counts, which show the number of times a Vine video clip has been played and replayed.

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Published on July 01, 2014 11:55

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