David Lidsky's Blog, page 3136

October 29, 2014

Ikea's 5-Minute Furniture Really Takes 17 Minutes To Build

Just don't use your smartphone for the hammering, okay?

Not long ago, we wrote about Ikea's new Regissör line of furniture, which in addition to requiring no screws or tools, came with the promise that it could be built in just five minutes. Sure, it seemed unbelievable, but boy did we want to believe.

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Published on October 29, 2014 05:00

This CEO Spent His Stanford Years Taking Dance Classes--And They're Key To His Success

When BeyondCore CEO Arijit Sengupta took an intro dance class at Stanford in 1995, he didn't know it would transform his view of business.

It was 1995, and Arijit Sengupta was living the Indian Dream. At least, he was living the dream of his Indian parents. Sengupta had grow up in Calcutta, where many families hope their children will go on to success in science or business. Here Sengupta was, a computer science and economics student at Stanford--but all he did, day in and day out, was code. "It got to the point where I was dreaming in code," recalls Sengupta, exhausted at the memory. "It was all left-brain."

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Published on October 29, 2014 03:06

Rockabye Baby's Secret To Success: Forget About Baby

Lullaby versions of your favorite bands aren't for babies--they're for parents-to-be hanging onto their last shred of cool.

Lisa Roth created Rockabye Baby, rock songs remade as children's lullabies, for people just like her: People without kids. "It really was a selfish endeavor," Roth, sister of Van Halen's David Lee Roth, told Fast Company.

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Published on October 29, 2014 03:06

October 28, 2014

Taco Bell's Slick New App Lets You Build The Franken-Taco Of Your Dreams

For Taco Bell, its new app is like having an enormous, crowdsourced R&D lab at its disposal, except all the participants give it money.

Teens love Taco Bell. And Taco Bell knows it.

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Published on October 28, 2014 07:37

Tim Cook's Comments About Apple Watch's Battery Life Aren't Promising

"We think people are going to use it so much you will end up charging it daily," said Cook.

If the Apple Watch smartwatch is going to catch on, it will need to stay strapped to the wrists of people who end up buying it. They will need to love it so much that they remember to wear it. They'll need to forget it's there.

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Published on October 28, 2014 07:16

Here's What It's Like To Click The First Banner Ad Ever

Set your time machine for 1994.

In celebration of the first banner ad, which debuted 20 years ago, its original creators, Otto Timmons and Craig Kanairick, have fashioned a website that mimics the original experience over at The First Banner Ad dot com. There you can time travel back to the gray Internet pages of 1994 and willingly click on a banner ad for the first time in decades.

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Published on October 28, 2014 07:04

The Ditto Might Just Be The Most Meta Wearable Yet

It's a vibrator for your smartphone's vibrator! But not so fast. Don't dismiss the Ditto yet.

How meta are wearables now? This meta. Meet the Ditto, a new gadget from Simple Matters that is a tie-clip sized vibrator that sits outside of your smartphone, buzzing in situations where you couldn't otherwise feel your smartphone buzz.

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Published on October 28, 2014 06:00

Target Practice: What People Around The World Learn To Shoot At

The targets people use to practice their marksmanship reveal deep cultural and institutional fears. Why is France still aiming at Germany?

Soldiers and civilians around the world practice use targets to practice their marksmanship. These pretend enemies might be simple cans, paper bull's-eyes, or elaborately drawn caricatures of enemy combatants. In her latest book, Targets, acclaimed German photographer Herlinde Koelbl explores what soldiers around the world look at as they're trained to shoot. While on an assignment to document the German Armed Forces, Koelbl became interested in the forms the soldiers used for target practice. Over a six-year period, she visited military training camps in more than 20 countries to create portraits of the inanimate enemies soldiers learn to kill.

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Published on October 28, 2014 05:00

Ask The Experts: How Do I Tell My Boss I'm Pregnant?

Telling your boss that you are expecting a baby might be difficult, but you can't keep it a secret for long.

There are a lot of difficult conversations that you'll have to have over the course of your working life, but if you're a women who plans to have children, telling your boss that you're pregnant for the first time can be stressful.

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Published on October 28, 2014 02:59

The Shortage Of Women In STEM Explained

Careers in science, tech, and engineering require persistence, but are worth the effort. Here's why and how more girls should get started.

Why is there such a shortage of qualified women in the U.S. pursuing engineering or other STEM fields?

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Published on October 28, 2014 02:28

David Lidsky's Blog

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