David Lidsky's Blog, page 3064
February 2, 2015
Pollution Kills Far More People Than Malaria Or Ebola In The Developing World
Electronic waste dumps and old factories are especially dangerous in places that don't have the resources to keep them cleaned up.
Diseases like ebola, HIV, and malaria rightly get a lot of a headlines, because they can kill millions of people very quickly. But there's another problem that affects even more people, and it's not mentioned as much: pollution.
Matching People Who Have 3-D Printers With Children Who Need Prosthetic Hands
3-D printed hands cost a fraction of regular prosthetics and can be made by anyone.
Prosthetics is one area that really illustrates the transformative potential of 3-D printing. Industrially produced prosthetics can cost thousands of dollars, a prohibitive cost for many who need them. By contrast, the materials to make a 3-D printed prosthesis could run only $20 to $50.
Do We Need Stricter Design Protection Laws?
Are crappy knockoffs really something manufacturers should be scared of?
Is there anything wrong with knocking-off a 50-year-old design? Tony Ash, managing director of Vitra, thinks so. Ash has written an opinion piece over at Dezeen, arguing for stricter design protection laws in his native Europe, and by extension elsewhere. But the argument extends pretty much everywhere. Ash writes:
How Twitter Brought 19th-Century Log Cabins To Downtown San Francisco
Architect Olle Lundberg rebuilt two cabins from the Montana frontier inside the tech company's San Francisco offices.
When Twitter was building a second dining room for its Market Square headquarters in San Francisco, architect Olle Lundberg was tasked with with making the potentially awkward space feel comfortable.
The Untold Story Of Shake Shack's $1.6 Billion Branding
For the first time, Pentagram tells the story of building Shake Shack's branding from the ground up.
Last week, Shake Shack went public in an IPO that ballooned to $1.6 billion—cementing the brand's journey from a one-off boutique stand in New York's Madison Square Park to a multinational burger titan with restaurants reaching Moscow, Istanbul, and Dubai.
February 1, 2015
Lindsay Lohan Is Mom Material For Esurance At The Super Bowl
Lohan scores with an unexpectedly funny, self-aware ad appearance.
What if Lindsay Lohan was your mom? According to this charming Esurance ad, by agency Leo Burnett, to many insurance companies there isn't a lot of differences between the oft-embattled actor and any young mom.
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Why The Dancers In That Freaky Loctite Super Bowl Ad Are Wearing Fanny Packs
Fallon chief creative officer Jeff Kling breaks it all down.
How do you make an adhesive brand a household name? Throw a dance party during the Super Bowl full of people wearing fanny packs! That's what Fallon did for Loctite with a spot called "Positive Feelings."
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January 30, 2015
The Quantified Player Comes To Super Bowl XLIX
Along with adding a whole new layer of quant nerdiness to the Big Game, the technology could help the NFL figure out how to make football safer.
When the Seattle Seahawks take to the field against the New England Patriots this Sunday, the players' every move will be quantified like never before. That's because their shoulder pads will have sensors embedded inside that beam statistics—including field position, speed, distance traveled, acceleration and relative proximity to other players—to "receiver tags" placed around the stadium. The data, which is gathered in real time, will then be used to augment NBC's broadcast of Super Bowl XLIX.
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Snapchat's First In-App Web Series Is Coming Tomorrow
Eager to erect a profitable business model, Snapchat is taking a page from Netflix's playbook.
Snapchat is about to start feeling a bit more like Netflix. At least, that's what the company is aiming for with the arrival of its first in-app episodic video series. If the gamble works, you (or your teenage kids) will soon be spending a lot more time staring into the app.
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Google Now Will Finally Pull In Data From Your Other Apps
With services like Airbnb, Lyft, and Pandora, Google Now just got a lot better.
Google's various services have long been more partner-friendly than those of Apple and others, but today the company announced that Google Now—its smart personal assistant—will now support close to 40 different third-party apps.
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