David Lidsky's Blog, page 2903
August 31, 2015
How Under Armour Uses A Scrappy Outsider Will To Get What It Wants
Senior vice-president of global brand marketing Adrienne Lofton on how the brand's marketing strategy has evolved through explosive growth.
When Under Armour reported its second quarter earnings in July, the company had a 29% boost in revenues over the same period last year. It marked the 23rd consecutive quarter of at least 20% net revenue growth, and led to a 7.3% jump in the company's stock price. During his conference call with analysts, CEO Kevin Plank saved some significant praise for three specific people.
August 29, 2015
What App Developers Want to See In The New Apple TV
With a new Apple media streamer reportedly weeks away, we asked app makers what's worked for competing platforms like Roku and Chromecast.
Apple has a lot of catching up to do if it's going to launch a new Apple TV in September.
August 28, 2015
Staff Recommender: Zacqary Adam Xeper, Who Makes This Website Pretty
The best things on the Internet this week, curated by Fast Company employees.
[image error]Zacqary Adam XeperPhoto: Celine Grouard for Fast CompanyName: Zacqary Adam Xeper
Role at Fast Company: I'm a web developer, specializing in front-end—that means the stuff that happens on your device, as opposed to the stuff that happens on our servers. I make things look pretty for you. Ever looked at one of our slideshows on your phone? Aren't those spinning 3-D cards cool? You're welcome.
Twitter: @XerxesQados
Titillating Fact: In my spare time, I am a purple fox named Xerxes. If you're in downtown Pittsburgh on that one weekend in late June/early July when the streets are overrun by people wearing full-body mascot-style animal suits, I'll probably be one of them. Yes, I'll be overheating; that's what happens when you go outside in the middle of summer wearing a couch. But I do it anyway.
Twitter Made Its Diversity Goals Public, But They Aren't Very Drastic
The company's hiring goals are not exactly ambitious when compared against its existing diversity numbers.
Last month, Pinterest came forward with its proposed plan to increase diversity in 2016. Twitter matched Pinterest's effort on Friday, when it announced its own goals to increase the number of women and underrepresented minorities at the company.
Report: $1.9 Billion Invested In Space Travel Startups Since 2014
Space travel, virtual reality, and drones are all fertile territory for investors.
A new report says space travel startups have raised a staggering $1.9 billion since 2014. Venture capital database CB Insights released the report, titled "Future of Frontier Tech," which also says that drone startups have raised $285 million since 2014 and virtual/augmented reality companies $1 billion.
Obama Administration To Open Wearable Tech R&D Center In Silicon Valley
The White House and the Department of Defense are working with the private sector to build flexible, wearable electronics.
The Obama administration and the Pentagon are giving the wearables industry a big push. On Friday, defense secretary Ash Carter will announce that the Department of Defense is investing $75 million in a "flexible hybrid electronics" innovation center in Silicon Valley; in addition to the Pentagon's contribution, the new institute will receive more than $90 million in funding from academia, corporate interests, and local governments for a total of about $171 million.
Apple Music Exec Ian Rogers Steps Down
The former Beats Music CEO was instrumental in developing Apple's Beats 1 radio station and nudging the company to take on Spotify.
Ian Rogers, a key music executive at Apple, has resigned from the company, the Financial Times reports. The former Beats Music CEO was instrumental in developing Apple Music's Beats 1 radio station and helping the company move into the Spotify-dominated streaming music market.
5 Great Free Apps For Coping With Day-Long Airline Travel
Itineraries, maps, time-killers, and more.
The only thing worse than traveling is traveling all…day…long. Between the layovers, the delays, the endless lines, it's a wonder we don't see more modern-day meltdowns.
Take The Fast Company News Quiz
What happened this week? Here's our quiz for August 28, 2015.
Did you follow the news this week? Research says that one of the best ways to solidify new information is to be tested on it. Here's a chance to bolster your knowledge of current events—and earn a special emoji badge. 
New Installation Invades Central London With 100,000 Balloons
Charles Pétillon's Heartbeat looks like a giant cumulonimbus cloud hovering above visitors' heads at London's Covent Garden.
Paris-based artist Charles Pétillon has a reputation for filling abandoned spaces with ethereal balloon formations. For his first installation in a public space and his largest undertaking to date, Heartbeat, he injects London's lively and historic Covent Garden with 100,000 hovering white balloons.
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