David Lidsky's Blog, page 2850
November 11, 2015
Wendy Clark To Head DDB North America
The Coca-Cola marketing veteran will helm one of the world's largest advertising agencies.
One of the world's largest advertising agencies has a new CEO for the United States and Canada. DDB North America is naming Wendy Clark, a prominent Coca-Cola executive, as their new CEO and president, effective in January 2016.
Today in Tabs: Ask A Millennial
We didn't pay them extra for this either.
It's Laura again, still not Rusty. This week he's over at my newsletter for the Awl, Everything Changes (go subscribe to not miss any more of the short fiction he's rolling out) and I'm over here. Which brings me to:
November 10, 2015
Gwyneth Paltrow's Next Role: Book Publisher
The actress and Goop founder announced today at the Fast Company Innovation Festival that she is launching a book imprint called Goop Press.
Today at the Fast Company Innovation Festival, Gwyneth Paltrow announced that she and her business partner Lisa Gersh are launching a new enterprise: a publishing imprint called Goop Press. It will complement Goop, her weekly lifestyle newsletter that offers readers advice, recipes, travel guides and the opportunity to purchase products that Paltrow and her team have curated.
Bill Nye And Steve Aoki Just Wrote A Song Together On The Innovation Festival Stage
DJ Steve Aoki and science guy Bill Nye are unlikely best friends, but they bond like proton and neutron. Here's why.
Bill Nye and the DJ Steve Aoki are always teaching each other new things.
Playboy Is Expanding Its E-Commerce Operations Again
As part of its ongoing brand evolution, Playboy is refreshing its online shopping presence.
Playboy is rolling out a new e-commerce site as part of its ongoing rebrand—and hoping that the company's iconic (and profitable) rabbit iconography will be a hit with millennial shoppers.
Google Maps Adding Offline Navigation
The latest version of Google Maps gives users driving and public transportation navigation, even when they're offline.
Google is adding a much-demanded feature to the new version of Google Maps, out today: The ability to navigate offline. In the updated software, once a user downloads maps of a particular city or geographic region, directions will continue to work even if there is no data access.
How Birchbox Discovered The Beauty Consumer Everyone Else Was Ignoring
With a lipstick line and potential retail expansion, Birchbox is catering to a new kind of beauty consumer that other companies have been ignoring.
In 2014, Birchbox conducted a comprehensive market segmentation research study to help define its customer base. Cosmetics companies often use this data to identify the top 20% of their consumers, and then tailor the entire experience of their product to entice those people to spend even more money.
11 Attributes Every Job Hunter Must Possess To Get The Job
This is what employers are really looking for.
At this week's Fast Company Innovation Festival, we asked some of the most creative minds in business what single attribute prospective employees must possess if they want to work for their companies:
Samsung's Gear VR Now Available For Preorder In U.S.
The $99 headset, which requires a Samsung smartphone, is powered by Oculus VR technology. It will ship as early as November 20.
Samsung said today its Gear VR virtual reality headset is now available for preorder.
Amazon Expanding Free Restaurant Delivery
Los Angeles diners now have a Seamless, Caviar, and Eat24 alternative: Amazon.
Amazon is rolling out free restaurant delivery to Prime subscribers in Los Angeles. The e-commerce company is testing a new delivery service through their Prime Now app that promises free delivery within an hour.
According to Re/code's Jason Del Rey, there will initially be a few dozen restaurants to order from in the West Los Angeles neighborhoods where the service is rolling out first. Amazon Prime Now restaurant delivery launched in Seattle earlier this year.
David Lidsky's Blog
- David Lidsky's profile
- 3 followers
