David Lidsky's Blog, page 2795

February 6, 2016

Ted Cruz Calls "Socialized Medicine" A "Complete Disaster"

But lots of countries have some form of publicly funded health care that works better than America's system, argues Christina Farr.

Ted Cruz's worst nightmare? Obamacare and the so-called evils of socialized medicine.

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Published on February 06, 2016 19:38

Should You Worry About North Korean EMP Attacks?

Yes and no.

Senator Ted Cruz wants us to freak out about a new threat: Satellites over the eastern seaboard detonating a large electromagnetic-pulse that knocks out anything with a circuit board and results in the deaths of millions of Americans.

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Published on February 06, 2016 18:22

Here's How Twitter Is Trying To Make The Most Of The Super Bowl

Plus, smart tips for joining in the chatter.

Although Twitter's users are reportedly tweeting less than they used to, the Super Bowl remains prime time for the platform. Last year, Twitter saw 29 million tweets during the Super Bowl, about 21% more than the year before. "We're going to have more marketers activating on Twitter this Super Bowl than we ever had before," says Alex Josephson, a director on the social network's brand strategy team. "We're like the world's biggest couch for the Super Bowl."

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Published on February 06, 2016 03:06

February 5, 2016

In Crackdown, Twitter Suspends 125,000 Accounts Promoting ISIS And Terrorism

In response to mounting pressure from the government, Twitter is cracking down on terrorists who use the platform to troll for support.

For the first time, Twitter is revealing just how seriously it takes the issue of groups like ISIS using its platform to promote terrorism. In a blog post on Friday, the company announced that, since mid-2015, it has shuttered 125,000 accounts—many of which are associated with ISIS—that encourage acts of terrorism.

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Published on February 05, 2016 15:00

Dr. Phil Explains Why The Audience Is King

The first step in becoming successful? Listening to your audience.

Bryan Elliott recently sat down with Dr. Phil and asked him to trace the evolution of his success. The reason Dr. Phil believes he was able to be so successful? He made it a point to listen to his audience. Watch this, and find out why the audience is key and how they will communicate what they're most interested in, so you can shape the content around their interests. Do you agree? Let us know at #BehindTheBrand.

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Published on February 05, 2016 14:17

Jessica Alba's Honest Co. Startup May Be Filing For An IPO

Since tech companies continue to face plunging stock prices, her decision on when to go public will depend on the state of the market.

The Honest Company, the environmentally friendly hygiene brand started by actress Jessica Alba, is looking to go public, reports Bloomberg. Valued at $1.7 billion, the startup is currently in talks with Morgan Stanley and Goldman Sachs, though its IPO timeline will take into account how tech companies—many of which have recently seen falling stock prices—are faring in the market.

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Published on February 05, 2016 11:20

Why One Medical Group Acquired Nutrition App Rise

One Medical wants to do more to help its obese and chronically ill patients.

Primary care group One Medical has acquired a nutrition-coaching app called Rise, in a surprising but not entirely unprecedented move.

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Published on February 05, 2016 11:15

Leading VR Company Building Cross-Platform Content Network

Known as Transport, the system will let creatives build content once and have it work on all major VR platforms.

With at least five different virtual reality platforms available to consumers this year, there is the potential that content will be available only on each platform's siloed store and isolated from the others.

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Published on February 05, 2016 09:45

Cruz And Rubio Data Games May Not Be Enough To Overcome Trump's Lead

Both campaigns outperformed the polling numbers in Iowa with well-organized, data-happy ground games. But in NH, it's a whole new ballgame.

The Ted Cruz and Marco Rubio campaigns each rode to strong finishes in Iowa on the strength of well-organized and data-driven ground games. But the magic might not work as well in New Hampshire.

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Published on February 05, 2016 08:00

BMX Legend Dave Mirra Dead At 41: Here's Why He's An Action Sports Icon

A trailblazer on and off the bike, from record-breaking tricks and X Games medals, to namesake video games and mainstream brand partners.

BMX star, rally car driver, and former MTV Real World/Road Rules Challenge host Dave Mirra died yesterday at the age of 41, from a reported self-inflicted gunshot wound. Soon after the news, fellow athletes, artists and celebrities remembered his influence on the sport and culture.

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Published on February 05, 2016 05:56

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