David Lidsky's Blog, page 2754

April 1, 2016

Take A Look At Four Decades Of Apple Artifacts

History can always be told through collectibles, and these tell a terrific story about Apple.

[image error]A page from the original Macintosh business plan, riffing on the famous Paul Masson wine commercials starring Orson Welles.Photo: Bruce Damer, DigiBarn Computer Museum

It's hard to believe that it's been 40 years since two young Silicon Valley kids—was it even called Silicon Valley back then?—got together to make a little personal computer they called the Apple I.

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Published on April 01, 2016 05:00

Tesla's $35,000 Model 3 Will Arrive In 2017

In front of an audience of feverish fans watching from around the world, Elon Musk unveiled his latest creation.

The electronic car is about to go (more) mainstream. During a packed event at its design studio in Hawthorne, California on Thursday night, and in front of a huge global audience watching via livestream, Tesla CEO Elon Musk unveiled the Model 3, a $35,000 sedan capable of traveling at least 215 miles on a single charge. The vehicle isn't expected to ship until late next year; however, you can preorder one now with a $1,000 down payment.

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Published on April 01, 2016 04:30

Virgin America Does April Fools' Right

The company skewered branding, the innovation craze, and media frenzy in one fell swoop.

The culture of logo and branding reveals has grown increasingly absurd in recent years. So absurd that Virgin America made it the butt of an April Fools' Day joke—and it's a damn good prank.

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Published on April 01, 2016 04:00

Somewhere Between Granny Panties And Thongs, New Underwear Brands Find Fans Online

Online brands are making a dent in the underwear market with high-tech and classy alternatives to Victoria's Secret and Hanes.

In the five years that Michelle Grant was a senior merchant at Victoria's Secret, she found herself immersed in the brand's seductive pink world, populated by barely clad supermodels. But she also discovered some interesting facts about the underwear industry: It's a $110 billion market worldwide, but the landscape is monopolized by a few key players that have been around for decades, if not centuries.

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Published on April 01, 2016 03:06

Take An Early Peek At Marvel Comics' "Black Panther #1" With Artist Brian Stelfreeze

Stelfreeze talks reviving the legend, honing his craft, and helping comic-book newbie Ta-Nehisi Coates hit the ground running.

Marvel Comics is well aware that—cameo appearance by a certain squinty-eyed web slinger aside—the upcoming Captain America: Civil War will be a massive coming out party for Black Panther. But before we saw a single frame of actor Chadwick Boseman in the iconic black costume of the African king/superhero T'Challa, Marvel put in motion a headline-grabbing plan to revive a hero who has cast a big shadow in the comics world since his 1961 debut (where he happened to take out the entire Fantastic Four singlehandedly). The announcement that author, journalist, and MacArthur "Genius Grant" winner Ta-Nehisi Coates would be collaborating with artist Brian Stelfreeze on a return of the Panther in April 2016 was met with almost universal OMGs.

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Published on April 01, 2016 03:00

This New Office Will Have Hundreds Of Spaces For Bikes--But None For Gas Cars

Sorry, car commuters. You'll have to find parking on the street.

When a new high-rise is built in downtown Oslo, Norway, one of the first things visitors will notice is the bikes: A massive ramp leads cyclists directly into the building, and the plate-glass windows in the lobby show off bike racks.

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Published on April 01, 2016 03:00

How To Satisfy Demand For The Biggest Job Of The 21st Century

Data scientist is one of the most in demand jobs of the future. These three companies are trying to fill the skills gap.

Harvard Business Review once called it "the sexiest job of the 21st century."

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Published on April 01, 2016 02:55

March 31, 2016

Regis McKenna's 1976 Notebook And The Invention Of Apple Computer, Inc.

On Apple's 40th birthday, an exclusive look at the notes its original media strategist took as he formulated an advertising and PR plan.

At first blush, it appears to be an utterly unexceptional spiral-bound notebook. Manufactured in the U.S. by the National Blank Book Company of Holyoke, Massachusetts, it's got a light green cover and 80 sheets of narrow-ruled 8-by-10-inch paper.

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Published on March 31, 2016 21:01

The Apple Watch Was My Guide Through The Oscar de la Renta Gown Exhibit In SF

The Watch was running a tour guide app by Guidekick that delivered notifications and audio commentary for each piece in the exhibit.

In some ways, the Apple Watch is a device in search of a killer use case, and I believe it will eventually find one, probably many. In the meantime we're seeing a few apps that point at that tantalizing future. Apple invited me to an event at the de Young Museum in San Francisco recently to show me one of them.

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Published on March 31, 2016 09:00

World Famous Architect Zaha Hadid Has Died At 65

Hadid died suddenly while hospitalized in Miami.

Zaha Hadid, the Iraqi-British architect who led the movement for expressive, formal experimentation in architecture, has died at 65.

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Published on March 31, 2016 08:49

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