Neal Schaffer's Blog, page 32

15 Powerful WordPress Ecommerce Plugins

While there are many ecommerce platforms such as Shopify that exist, but what do you do if you want to maintain your WordPress site and simply add or augment its ecommerce functionality? The beauty of WordPress’s extensible architecture is that you can do this through a number of powerful WordPress ecommerce plugins. If you’re using […]

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The 17 Best Social Media Scheduling Tools (2024 Edition)

Whether you have social media accounts for one brand or many, the process of posting regularly can quickly get overwhelming. Most social media managers must also create content and oversee the strategy, making the management of social networks difficult and time-consuming. If your brand has a profile on many social media sites, problems can quickly […]

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A Simple Guide to SEO Keyword Research for Newbies

As a site owner, you want people to visit your website. After all, you’re putting a lot of time, energy, and money into running it. And for most of us, our websites are part of our business. So getting an optimal ROI is critical for keeping our websites, and often our businesses, profitable. However, driving […]

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15 Exceptional WordPress AI Plugins to Grow Your Business

You already know that WordPress is the biggest, most popular content management system in the world. You should also know that there are many tools that exist specifically to increase its basic functionality that we call plugins. What you might not know is that there has been an explosion in the number and functionality of […]

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What Exactly is Video Content Marketing? Here’s Why It’s Important

Video content marketing has been proven to be effective to engage audiences. However, creating the right types of video content is still a challenge.

Discover proven ways to successfully leverage this strategy.

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17 Best Free Email Marketing Services to Check Out

Especially if you’re starting out with email marketing, it’s hard to justify paying a bunch of money for something that you are unsure will pay off. After all, there are a lot of competing email marketing products out there, and each of them has different features. What works for one company or content creator might […]

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TikTok Trends: 9 Best Ways to Find Them (with Tips on How to Analyze and Use Them)

TikTok trends seem to pop up everywhere. Even if you are not a frequenter of the social media platform, you have likely run across the latest TikTok trend on other platforms like Instagram and YouTube. Despite the amount of time and energy that goes into sustaining and bolstering TikTok trends, many marketers and marketing teams […]

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AI vs Machine Learning: Why the Difference in Meaning Matters for Marketers

Nowadays, the majority of SaaS tools that business ues for marketing rely on AI and ML. People often use these two terms interchangeably, although they are very different in nature. Specifically, machine learning is a subset of artificial intelligence, which is why it’s much more limited in terms of its functionality.  AI and ML tools […]

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7 Steps to Create a Killer Video Marketing Strategy

Videos are great for generating traffic, converting visitors into customers, and increasing engagement with your audience. They can also help you build authority, increase conversions, and even make money. But without a plan, the time and effort that you’ve spent in the video creation process would just go to waste. To be successful in your […]

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The 17 Best Free SEO Tools You Need to Know in 2024

Many small businesses are looking for free tools, so why shouldn’t SEO be any different? Even larger businesses might want to do free trials of tools as part of their marketing technology audit, and just as most SaaS companies have free trials, SEO tools also offer free trials. After all, if you let someone use […]

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