Carma Spence's Blog, page 213

Power Thought: You are responsible

“You are responsible for exactly who, what, and where you are in life. That will be just as true this time next year.” ~ Kekich Credo #58 What This Quote Means to Business: This statement comes from a list of statements that David Kekich created to help him become successful. He was. And many business [...]

Inner Kirk and Spock read your copy at the same time

“We tend to believe we have rational parts, like Spock, and separate emotional parts, like Kirk,” said Read Montague, director of Human Neuroimaging Laboratory at the Virginia Tech Carilian Research Institute. “But our research suggests that’s not true.” In fact, their research shows that the same parts of our brain process both rational and emotional [...]

The metaphor of the whale fall

When a wale dies, its body falls to the ocean floor. When this happens in shallow water, the normal scavengers recycle the body back into the earth and air in a matter of days or weeks. However, when the ocean’s floor is deeper than 6,600 ft, the carcass falls below the reach of the traditional [...]

Power Thought: Develop a vision

“Dissatisfaction and discouragement are not caused by the absence of things but the absence of vision.” ~ Anonymous What This Quote Means to Business: When I read this quote, I immediately thought of the Eight of Swords in a Tarot deck. This card often represents self-restriction, the inability to break free of self-imposed bonds [...]

The blog’s role in content marketing

“In a world gone mad with searching and sharing, the best way to find customers is to get them to find you.” - Paul Gillin, “Social channels power content marketing craze,” March 4, 2013, BtoB magazine If your ideal market includes businesses or business owners, you need to be using content marketing strategically. One [...]

Increase visibility with visual content

Visual content may impart less information, but in today’s busy world, most people want a quick download of just the facts. Add to that the fact that most humans are visual creatures, it makes sense that visual information is shared more than non-visual information. According to a Hubspot study, photos on Facebook pages get 53% [...]

Power Thought: Life is change

“Life will never be the same. Life is changing.” - Haddaway What this quote means in business: I have some good news and I have some bad news. The good news is your business will always be changing and evolving, if it is to survive and thrive. This means that as a creative entrepreneur, you’ll [...]

Effective testimonials — here’s the script!

In my last post, I promised to give you a script for an effective testimonial. This script works well if you are giving a testimonial for someone else, as well as when you are getting an testimonial from one of your clients. Many times, people get tongue-tied (or writer’s block) when it comes to [...]

Establishing credibility with your website

There will be plenty of visitors to your site that you will never have personal contact with. They won’t have met you. They won’t have heard you speak at an event, and they won’t have talked with you on the phone. However, they may still buy something from you … as long as you have [...]

A tribute to tenacity

My earliest memory of my little sister is the time my father snuck me to her hospital crib. Mom was very sick, she almost died giving birth to Toni, and Toni was born disabled. Dad spent a lot of time in the hospital worrying that he might lose his wife and child. So, one day, [...]