Hank Quense's Blog: Hank Quense's Blog, page 11

Book Marketing Fundamentals Video Course

Introductory half-price sale: $14.99No one buys a book they never heard of; you have to tell people about your book before they can buy it.
https://www.udemy.com/course/book-marketing-fundamentals/?couponCode=BMF-INTRO

The way you tell potential readers about the book is called marketing. Nothing you did in writing your book prepares you for the marketing tasks. Book marketing is a completely separate field that must be mastered. The fastest way to gain an understanding of marketing and how to deploy it is to work with a. mentor. That’s my job and that is what this course is all about: mentoring you on your book marketing projects.

Book Marketing Fundamentals video course contains a comprehensive inventory of essential marketing tasks and explanations on why you should use them and how to use them. The course is written specifically for first-time authors searching for a way to market their book.

The trailer explains more about the course.

http://hankquense.org/wp-content/uploads/2021/06/BMF-trailer-1.mp4

 

 

 

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Book Marketing for Beginners: Part 1

I’ve initiated a series of webinars called Book Marketing for Beginners. 

The target audiences for these events are:

an author with a published book who needs to market it.An author who self-published a book and needs help in marketing it.An author who plans to self-publish a book and wants to get a jump on marketing it.

The first webinar is free and will be held on June 10 at 3:00 PM.  Registration is required. Go here to register: https://www.writersarc.com/book-marketing-for-beginners-part-1

Future webinars will occur at two week intervals 

The trailer explains more about the series of webinars

http://hankquense.org/wp-content/uploads/2021/05/BM-B-Trailer.m4v

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Self-publishing Options

Are you considering self-publishing your first book?

Web research is a risky proposition because there is so much inaccurate or incorrect [image error]information on it. 

My free ebook, Self-publishing Options, contains resources you can use to learn about self-publishing. I’ve been self-publishing for over 12 years and I’ve learned how to do it the correct way.  

Download a copy of the book and get started on your publishing journey.  Use this link to get a copy.

 

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Review: Business Basics for Authors

My latest book just received a glowing review from the prestigious Midwest Book Review.

Business Basics for Authors emphasizes to authors that they aren’t just creative spirits by being writers—they are actually running a business that requires the business sense provided in this how-to guide.

The purpose of this book is to review the basics in a user-friendly manner that will appeal to writers who have little economic or business backgrounds.

Hank Quense cultivates a non-technical, almost chatty tone as he explains why so many authors fail to see their books get attention: “I believe a major reason that authors fail to sell books is because they don’t think like a business owner. Businesses use highly developed marketing plans to introduce a new product to the public. These businesses do that because it has been proven to work. Many inexperienced authors use a shotgun approach to marketing (when they do any marketing!). Their efforts are without a focus and are piecemeal instead of continuous. In other words, the marketing proceeds without a plan to direct the activities. Most often, the author business, too, will be without a plan.”

The focus is on the business of making a book accessible, gaining publicity for it, and handling the basics of keeping track of business income, expenses, and goals.

Chapters do more than generalize about these facets. They provide specific references to computer programs, organizational techniques, marketing strategies, and methods of business promotion and management which offer the nuts and bolts of success.

From identifying customers and competitors and handling both to assessing business resources and even starting one’s own publishing company, all the basics are provided for marketing both author and book.

Another added benefit to this discourse is that it doesn’t just stem from Hank Quense’s own experiences. Other authors were consulted on how they managed their book business, what were the most important challenges they faced during the process, and their successes and failures at being an author.

Their answers, combined with Quense’s advice, makes for a how-to guide that will help budding authors navigate the process of turning a book into a business pursuit, avoiding many common pitfalls along the way.

Business Basics for Authors is highly recommended reading for any writer new to the business, or who faces a wall of problems getting their work into print and on the public’s radar.

Diane Donovan: Senior Reviewer

Business Basics for Authors is available from Amazon and other ebook sellers

 

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Authors’ Virtual Festival

This author festival on May 15th and 16th is just around the corner!

Watch the trailer and then register (for FREE!) at: https://us02web.zoom.us/webinar/register/WN_Rgczqxn_RFylexhO5p4VlA

 

http://hankquense.org/wp-content/uploads/2021/05/Festival-trailer.m4v

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WritersARC Re-launch

The Writers & Authors Resource Center has re-launched with four new membership plans.  There is one for fiction writers, one for self-publishing authors and a third for authors seeking book marketing help.  The fourth membership plan combines the last two.

These new membership plans have an annual fee, but in return, you get access to all the products now listed in that product category.

The Fiction Writing Membership is $35/year and gives free access to over $60 in products

The Self-publishing membership is $25/year and provides access to $34 in products

The Book Marketing membership is $25/year.  In return you get access to over $34 in content. 

The combined Self-publishing & Book Marketing membership is $40/year.  In return you have access to over $65 in content

In addition, all memberships will give access to additional exclusive future content such as articles and webinars.

The link to the Membership page is: https://www.writersarc.com/writersarc-membership

  

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Mâtowak: Woman Who Cries

I read Joylene Butler’s novel and gave it 5 stars.

 

Here is my review:

http://hankquense.org/wp-content/uploads/2021/04/Matawol-review.mp4

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New Review for Business Basics for Authors

The just-published revision of the book picked up a 5-star rating

 

Very useful guide for new authors who want to increase their sales through an effective business plan. The author explains in a simple, complete and attractive way, the aspects to take into account, the pitfalls, omissions or errors that can have a great impact on an author’s career: Sindy Castellanos

The book description reads:

Do you have a published book? Do you know you now own a business? “Business Basics for Authors” describes the operations required to run your book business
The book is written in plain English, not business techni-babble

Once you have a book published, you own a business.The purpose of the business is to market and sell your book. The implication is that you, the author, can’t make ego-driven decisions: the decisions must be business-driven. While you’d rather be writing another book, still, you have to acquire the basics of operating a business.
Just because you now own a business doesn’t mean it has to be complicated. It’s a matter of understanding the business issues involved.
In this book, you’ll learn:
* Business basics
* Tax issues
* Budgeting
* Profit & Loss
* Additional resources
* What other authors say

The book is available at:

Amazon

Barnes & Noble

iStores

and other web sellers

 

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Faux News Network is Back!

Now that the world has reverted back to a modicum of sanity, Faux News Network is able to pick up where it left off four years ago. 

Once again we will make up news story to satisfy your urge to read alternative realities. 

{Name withheld on advise from counsel} Publisher. 

Local News Reporter, Lois Nosey filed this report for Atlanta, Georgia. 

This morning, I interviewed Colonel Jammy, ‘Big Shot’  Livingston, a member of the Georgia General Assembly.  I asked the Colonel why the Assembly passed such strict voter laws.

“Well, Missy, we desperately needed election reform laws to prevent a reoccurrence of what happened last year.   Back then, we Republicans had two fine upstanding candidates for the Senate.  Both were defeated by the low-life, sleazy Democratic candidates.  And one was a black guy, if you can credit that.   Obviously, something had to be done.  What’s the point of being in power if you can’t tilt the scales a bit now and then. And that’s exactly what our reforms do.  They tilt the election scales just a tiny bit to even out the playing field   Personally, I don’t see why you reporters and all those folks in Washington are getting upset by our Assembly tinkering with a few regulations.” 

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Quilt-ridden: a new cozy mystery

My friend and fellow author. Elizabeth Craig, has a new mystery novel due to be released on March 31.

Do good fences make good neighbors?

Miss Sissy is a talented member of the Village Quilters guild in tiny Dappled Hills, North Carolina. She’s also somewhat difficult to deal with as her new neighbor, Linton, discovered. Linton doesn’t understand why Miss Sissy’s house is almost entirely covered by thorny weeds like something out of Sleeping Beauty. Miss Sissy, on the other hand, doesn’t understand why that’s any of Linton’s business.

When Linton ends up very dead, Miss Sissy seems to be the obvious suspect. But Beatrice and the other Village Quilters are determined to discover the real murderer and clear Miss Sissy’s name—before the killer strikes again.

The book can be pre-ordered using this link.

Best-selling cozy mystery author Elizabeth Spann Craig is a library-loving, avid mystery reader. A pet-owning Southerner, her four series are full of cats, corgis, and cheese grits. The mother of two, she lives with her husband, a fun-loving corgi, and a shy fluffball of a cat. Follow Elizabeth and learn more about her books by visiting her website at https://elizabethspanncraig.com/

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