Mitch Joel's Blog: Six Pixels of Separation, page 268

The Permanence Of Snapchat

Every morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud, if you're interested in hearing more of me blathering away. I'm really excited about this opportunity, because this is the radio station that I grew up on listening to, and it really is a fun treat to be invited to the Mornings Rock with Terry and Heather B. morning show. The segment is called, CTRL ALT Delete with Mitch Joel.

This week we discussed: If executives are doing everything they can to connect with their constituents on social media and how Snapchat may create a more permanent record than most people know.I also talk up HootSuite as my app of the week.

Listen here...

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Rise Growth Hacker Marketer, Rise

Episode #384 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to.

Is the future of marketing going to be owned by engineers and hackers? Brands like Uber, AirBnB, Dropbox, Instagram and many more Silicon Valley startup darlings have built magnificent and defendable brands without any of the traditional advertising fare and relying only on word of mouth within the social media channels as a form of awareness and validation. It would lead some traditional marketing practitioners to wonder if these brands have uncovered the true secret to viral marketing, or if there is something much more substantive underneath the hood? There has been a lot of attention on the idea of Growth Hacking. Some call it Growth Hacker Marketing. That is the title of Ryan Holiday's latest business book. These Growth Hackers are engineers, coders and entrepreneurs who don't know (or follow) the traditional marketing path (because it's not something they have studied or practiced). They don't sit in the marketing department or have optics into the CMO's office. Instead, these people spend their entire day testing acquisition strategies and leveraging technologies like split A/B testing, web analytics and social listening tools to get people to try, share and loyally use their products and services. Holiday (who is also the author of Trust Me I'm Lying: Confessions Of A Media Manipulator) took some time to discuss this new form of marketing and what it all means. Enjoy the conversation...

You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation - The Twist Image Podcast #384.

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Six Links Worthy Of Your Attention #178

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?

My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete Web Monitoring, Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see".

Check out these six links that we're recommending to one another:

Who is Eleanor? - Kaleberg . "2 weeks ago, I was walking through New York when I saw a strange sign, above a building on 56th Street. It said, 'She Who Must Be Obeyed.' Curious, I grabbed my phone and started searching. Soon, I found out that this was Eleanor's building. This page explains it a bit, and it seems others had been down a similar rabbit hole, leaving a trail of their findings that popped up in the New York Times in 2005. The story is cute; more interesting to me, however, is the way this became an ongoing digital narrative, a signpost in the real world that easily linked to an online detective story." (Alistair for Hugh).

Makers: the New Explorers of the Universe - Make . "David Lang thinks the 'maker' movement, spurred on by small-batch manufacturing, crowdfunding, cheap tech, and the availability of modular components, qualifies as the new frontier of exploration. '[In] the last century, discovery was basically finding things. And in this century, discovery is basically making things,' he quotes Stewart Brand, one of the framers of the Web as we know it. His article makes a great case that, in an era lacking patrons, with corporations focused on the next quarter and for-profit universities abandoning hard research in favor of licensing, Makers are our best hope." (Alistair for Mitch).

Berkshire Hathaway Letters to Shareholders - Amazon . "Every year since he took over the company in 1967, Warren Buffett - the greatest investor of them all - has sent a letter to the shareholders of Berkshire Hathaway. Here these letters - four-and-a-half decades worth - are collected in one place (and on sale, as of today for $3.03 in the Kindle store). Warren Buffett is not only one of the most successful businessmen ever, but is a charming writer, a good man. Anyone with a passing interest in business will be delighted reading what he has to say." (Hugh for Alistair).

Instagram Is Spoiling Your Dinner - The Connectivist . "I am pretty sure that the first Instagram photo that I ever shared was a plate that had two hard boiled eggs on it with a piece of banana bread all strategically placed to make it look like a face. Yes, it was a picture of food. I often find myself watching the Food Network's Diners, Drive-Ins And Dives. Yes, a TV show that is nothing short of food porn. With that, I have no idea why I (or anyone else) takes pictures of their food and why we - collectively - have such an innate desire to share that with others. Until now..." (Mitch for Alistair).

Google Finally Gets Legal OK to Scan the World's Books - MIT Technology Review . "It's interesting to see that a project Google has been working on since 2002 suddenly has the legal green light to move forward. It also resurrects the much-heated debate about what, exactly, is fair use when it comes to books and literature. Some might argue that there will be significant copyright issues with this legal judgment, while others (like me) will be thrilled by the notion that the digitization of all books can (hopefully) mean the availability of knowledge and information to every human being on this planet with ease, speed and a low cost of entry. Pretty cool stuff in terms of the book world." (Mitch for Hugh).

Now it's your turn: in the comment section below pick one thing that you saw this week that inspired you and share it.

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bershire hathaway

bitcurrent

book a futurists manifesto

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human 20

iambik

instagram

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kindle

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World-Changing Ideas, The Future Of Work And No Pants

Care to work in your underwear?

Scott Berkun wanted to write a different kind of book. He has already done quite well with professional speaking and writing business books like Making Things Happen, The Myths of Innovation and Confessions of a Public Speaker, but he wanted to mix it up. So, he went to work as a manager at WordPress, leading a team of young programmers developing new ideas for the company. The results are his latest book, The Year Without Pants - WordPress.com and the Future of Work. Recently, Scott did a Talks At Google about the book and what he learned about the new culture of work and how stuff gets done fast, efficiently and with a deep sense of innovation.

If you're struggling to rethink your business or the brand you work with, please watch this...

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Reboot Your Business: How To Ride The 5 Disruption Waves That Will Sink Your Competition

That's some title, isn't it?

On Tuesday, November 26th (at 3 pm eastern), Danny Iny from Firepole Marketing is going to be hosting a webinar that will dive deep into the core concepts of my latest book, CTRL ALT Delete, and it's 100% free! But you do have to sign up, which you do right here: Reboot Your Business: How To Ride The 5 Disruption Waves That Will Sink Your Competition.

Here's what we're going to talk about:

How the revolution of direct relationships matters to your business.

Why the key to reaching your customers is utility... and how to harness it.

The critical difference between passive and active media, and how to leverage both.

What big data (and small data, too!) will mean for you in the coming years.

How the one screen world of computers, tablets and phones will impact your business.

Why and how to "squiggle" your business to reach a brighter future.

Two bigger brains will join us as well.

If you've had enough of my blathering, I'm also thrilled that Gini Dietrich (founder and CEO of Arment Dietrich, co-author of Marketing In The Round, blogger at Spin Sucks and co-host of the Inside PR podcast) and Marcus Sheridan (all things Sales Lion) have agreed to take part in the conversation. Both Gini and Marcus are amazing thinkers and good friends, so I am sure that the content will unlike anything I've published around CTRL ALT Delete before.

Please feel free to join us all on November 26th. Just register here:

Reboot Your Business: How To Ride The 5 Disruption Waves That Will Sink Your Competition.

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Amazing People Are Everywhere. Meet Rae Hoffman.

This story needs a bit of framing, so please bear with me.

Back in April 2006, I was speaking at a Search Engine Strategies event. There was another speaker at the event who took park in a link strategies panel. Her name? Rae Hoffman (aka Sugarrae). I have a hard time remembering the full set of circumstances, but I took exception to a few things she said on stage about the power of reciprocated links, and I even blogged about it right here: Rae Hoffman On Links At Search Engine Strategies Toronto and then here: Rae Hoffman Responds. The truth is that shortly after our email exchange - which ended with a sense of mutual respect - I began following her blog and her thinking. I didn't initially agree with her on-stage comments, I felt like a real jerk for calling her out on my blog, and then as I got to learn about just how smart she was (and still is), I felt even worse about my hubris out of the gates. To be honest, I don't think I ever told her just how bad I felt about our exchange, how seemingly childish it felt at the time, and how much it affected my blogging from that moment forward.

You don't know people.

It was at that moment that I made a decision. I was no longer going to do the whole "attack" thing. On people or on brands. Critical with depth? Sure, but if I can change or hide the names of the individuals or brands without loosing any sentiment on the power of the story, I would use my editorial power to do just that. And I have. With that, I am fully aware that I don't generate the same kind of linkbait that other bloggers do by calling out individuals or taking certain brands to task. Still, I have thin skin and that one lesson helped me course-correct so that I can both sleep better at night and have no issues looking at myself in the mirror. So, thanks Rae.

And then, something amazing happens.  

If you have been following along with this blog for any amount of time, you would know how much I love Jonathan Fields and his Good Life Project (I was very fortunate to be a guest on his show: Mitch Joel: Time to Ctrl Alt Delete Your Life). I'm even luckier that over the past few years, we have become personal friends. Just today, I got my regular email from him announcing his latest show with his guest, Rae Hoffman. It took a couple of seconds for me to make the connection to the SEO and affiliate marketing professional that I had that little blog tiff with so many years ago. What was she up to? How did she connect with Jonathan? What brings her to the Good Life Project? Well, I spent thirty minutes watching the first part of this two-part episode and was left in awe. She has an amazing story (because she is an amazing person)...

And you should watch this..

Amazing people are everywhere.

We know nothing about people. Even when we follow them on Facebook, Twitter, their blogs or whatever. Most people post nothing about who they really are, but rather the person that they hope other people will see them as. I am just as guilty of this as the next Facebook profile that you will see. It's thanks to Jonathan and the courage of people like Rae that we can really scratch beneath the surface. I never knew much about Rae beyond her work in the marketing industry. If I would have followed her work more closely, I may have had more depth, but I get as lost in the haze of mass content across multiple platforms and channels as the next person. Watching this video made me realize one thing: amazing people like Rae are everywhere. I am so thankful that Good Life Project has brought Rae's story to life and that Rae was willing to share something so personal with the rest of the world.

More Rae goodness:

Read this blog post: 11 Things My Son Taught Me About Life & Business.

Watch her presentation:

Thanks for sharing your story, Rae. Truly amazing.

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reciprocated links

search engine optimization

search engine strategies

seo

ses

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sugarrae

twitter

Amazing People Are Everywhere. Meet Rae Hoffman.

This story needs a bit of framing, so please bear with me.

Back in April 2006, I was speaking at a Search Engine Strategies event. There was another speaker at the event who took park in a link strategies panel. Her name? Rae Hoffman (aka Sugarrae). I have a hard time remembering the full set of circumstances, but I took exception to a few things she said on stage about the power of reciprocated links, and I even blogged about it right here: Rae Hoffman On Links At Search Engine Strategies Toronto and then here: Rae Hoffman Responds. The truth is that shortly after our email exchange - which ended with a sense of mutual respect - I began following her blog and her thinking. I didn't initially agree with her on-stage comments, I felt like a real jerk for calling her out on my blog, and then as I got to learn about just how smart she was (and still is), I felt even worse about my hubris out of the gates. To be honest, I don't think I ever told her just how bad I felt about our exchange, how seemingly childish it felt at the time, and how much it affected my blogging from that moment forward.

You don't know people.

It was at that moment that I made a decision. I was no longer going to do the whole "attack" thing. On people or on brands. Critical with depth? Sure, but if I can change or hide the names of the individuals or brands without loosing any sentiment on the power of the story, I would use my editorial power to do just that. And I have. With that, I am fully aware that I don't generate the same kind of linkbait that other bloggers do by calling out individuals or taking certain brands to task. Still, I have thin skin and that one lesson helped me course-correct so that I can both sleep better at night and have no issues looking at myself in the mirror. So, thanks Rae.

And then, something amazing happens.  

If you have been following along with this blog for any amount of time, you would know how much I love Jonathan Fields and his Good Life Project (I was very fortunate to be a guest on his show: Mitch Joel: Time to Ctrl Alt Delete Your Life). I'm even luckier that over the past few years, we have become personal friends. Just today, I got my regular email from him announcing his latest show with his guest, Rae Hoffman. It took a couple of seconds for me to make the connection to the SEO and affiliate marketing professional that I had that little blog tiff with so many years ago. What was she up to? How did she connect with Jonathan? What brings her to the Good Life Project? Well, I spent thirty minutes watching the first part of this two-part episode and was left in awe. She has an amazing story (because she is an amazing person)...

And you should watch this..

Amazing people are everywhere.

We know nothing about people. Even when we follow them on Facebook, Twitter, their blogs or whatever. Most people post nothing about who they really are, but rather the person that they hope other people will see them as. I am just as guilty of this as the next Facebook profile that you will see. It's thanks to Jonathan and the courage of people like Rae that we can really scratch beneath the surface. I never knew much about Rae beyond her work in the marketing industry. If I would have followed her work more closely, I may have had more depth, but I get as lost in the haze of mass content across multiple platforms and channels as the next person. Watching this video made me realize one thing: amazing people like Rae are everywhere. I am so thankful that Good Life Project has brought Rae's story to life and that Rae was willing to share something so personal with the rest of the world.

More Rae goodness:

Read this blog post: 11 Things My Son Taught Me About Life & Business.

Watch her presentation:

Thanks for sharing your story, Rae. Truly amazing.

Tags:

affiliate marketing

blog

blogging

brand

content

content marketing

editorial

facebook

good life project

jonathan fields

link strategies

linkbait

marketing industry

marketing professional

rae hoffman

reciprocated links

search engine optimization

search engine strategies

seo

ses

speaker

sugarrae

twitter

The Future Of Digital 2013

Business has changed.

This was the pure sentiment of my second book, CTRL ALT Delete, which came out this past summer (and, if you're so inclined, I would love for you to pick up a copy of it today). A couple of interesting events have transpired since it first launched in late May of this year. First, it has received 120 positive reviews on Amazon (with a average rating of 4.5/5 stars). This past week, it was named by Amazon as one of the Best Books of 2013 in Business and Investing. Then, yesterday, Business Insider released their research report, The Future Of Digital - 2013, at the Ignition event that further validated the thinking in CTRL ALT Delete. While there is no direct correlation to the research of Business Insider or how I came to create the contents of the book, it is clear that there is a lot of validation from one piece of work to the other.

Business has changed.

Many business professionals will tell me that business is changing. I candidly reply that business has changed and that most brands are (sadly) not paying much attention to these massive shifts. If you're going to look at anything today, I would strongly recommend that you review the slides from Henry Blodget's presentation on the future of digital yesterday. The crux of the five movements that have changed business forever in CTRL ALT Delete that most brands are doing little-to-nothing about can be correlated to a ton of the data that will - without question - leave you jaw dropped from Business Insider. Without giving away too many goodies from the presentation or the full-on depth of CTRL ALT Delete, it is becoming increasingly evident that most brands are

Still failing at developing a profound direct relationship with their consumers.

Under-utilizing the vast amounts of information, data and analytics that are available to make their marketing more effective.

Not truly embracing the reality that creating utility as an engine of marketing is the future of advertising.

Not understanding the true context of their consumer - not just their location, but everything around context.

Unsure about how to create engagement in what I define as the one screen world (where the only screen that matters is the screen that is in front of me).

The opportunities are massive and everywhere.

If you are interested in the future of digital by better understanding where the world is today, you should hop over and read through the amazing Business Insider slide deck: The Future Of Digital - 2013.  

If you want more CTRL ALT Delete...

Please feel free to watch this conversation that I had with Seth Godin about CTRL ALT Delete at the Google offices in NYC this past past June:

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Google + Is Still More Important Than Most People Realize

Every morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud, if you're interested in hearing more of me blathering away. I'm really excited about this opportunity, because this is the radio station that I grew up on listening to, and it really is a fun treat to be invited to the Mornings Rock with Terry and Heather B. morning show. The segment is called, CTRL ALT Delete with Mitch Joel.

This week we discussed: How my latest book, CTRL ALT Delete, would make a lovely holiday gift and why Google + may be more important than most people realize. I also talk up TextExpander as my app of the week.

Listen here...

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William Arruda Discusses 3D Personal Branding

Episode #383 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to.

Tom Peters is widely regarded as the individual who brought the concept of personal branding to the masses in a cover story for Fast Company magazine back in 1997 titled, The Brand Called You. This moment started many ancillary businesses as individuals started to become personal branding consultants. This multiplied and grew in magnitude once social media became pervasive. Suddenly, everyone could be a media producer and a content creator (for free and with access to a global audience). What we wound up with was a bunch of suspicious individuals and a fleet of snake oil salespeople. Thankfully, we have people like William Arruda who get it right. He writes, he speaks but most importantly, he does the real work. He doesn't just talk about personal branding as a way to build his own brand, he teachers leaders and major organizations about the merits of investing in people and helping those people to be their best. I've been following his work for close to a decade, so it was a pleasure to finally get him on the podcast. Enjoy the conversation.  

You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation - The Twist Image Podcast #383.

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