Mitch Joel's Blog: Six Pixels of Separation, page 265

Holiday Cheer! Win 3 New Business Books In A Snap (Including The Latest From Gary Vaynerchuk)!

Want to win 3 free business books?

In celebration of Gary Vaynerchuk's latest business book, Jab Jab Jab Right Hook, I've decided to give away five gift packs that include:

Jab Jab Jab Right Hook - how to tell your story in a noisy, social world by Gary Vaynerchuk.

CTRL ALT Delete - Reboot Your Business. Reboot Your Life. Your Future Depends On It by Mitch Joel (that's me! Plus, I will sign it and personally inscribed the book to you or whomever you like).

Surprise! As you know, I love to buy books. Lots of books. I'll pick one, personally, from my collection and send it along.

It's easy. All you have to do is enter...

I want to see your holiday cheer (whatever that might be/mean to you). All you need to do is take a photo (or video) that best illustrates your holiday cheer and post it on Instagram. Follow me over there (I'm mitchjoel). Make sure to include both my handle and the hashtag #6pixcheer in the caption (if you want to post it to Facebook, that's fine too - just make sure to tag me on it along with the hashtag). On December 18th, 2013 at 5 pm eastern, the contest is closed and I will announce the 5 winners here, on this blog post. I can't promise you will get the package in time for Santa to cram them down the chimney, but I'll do my best.

Who wants some free books? Ladies and gentlemen... start your Instagramming!

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What To Get The Person Who Has Everything (Without Breaking The Bank)

Do you know who has been naughty and who has been nice?

'Tis the season to fight for a parking space at your local mall to dealing with unruly people as they battle the aisles to find the perfect gift for those that they love. There are few people who love this part of the holiday season. If you're grappling with what to get that person who has everything, here are some suggestions that may be a little bit off of the beaten path:

Write. Get them a nice notebook (my preference would be a larger hard-covered Moleskine) with some Pilot Precise V5 pens. Let them know that this notebook is meant for inspirations, ideas, thoughts and other starters to help them build a better life. As cool as Evernote is, there's something about writing down one's thoughts in a great notebook with some fine ink.

Read. There are tons of great new books out there for you to buy (just check out Amazon or your local bookseller), so why not get them something that they probably wouldn't buy for themselves? A subscription to some magazines. Fast Company, Wired, The Economist, The New Yorker, The Atlantic or even The Paris Review (if they love to write and read). The idea here is to buy them a subscription (or many) to a magazine that they like, but that they would never subscribe to. Plus, they'll think about you every time a new issue arrives!

Mobile. If they use their smartphone all of the time, consider getting them a Mophie Juice Pack or some other kind of additional power pack. Most people complain about how bad the battery life is on their smartphone, but won't spend the bucks to buy one of these battery rechargers. I've enjoyed my Mophie, and it has been there for me when my battery was fleeting. If they already have an additional power pack, buy them a handful of cases for their smartphone. This way they can change up their look whenever they like. I'm also  a big fan of the Belkin docks for iPhones and iPads. These docks are great for keeping by your bed or on your desk. They not only charge your smartphones and tablets but you can replace your traditional clock radio with these.

Computer. Whether their main computer is a laptop or a tablet, get them an extra charger (or two). Most of us bring our devices to work or we travel with them, but we only have one power supply. If you buy them a couple of these, they can leave one at home, one at the office and have an extra one to keep in their briefcase for travel. They'll love you for it. Trust me.

Travel. If your loved one travels, get them the ultimate carry-on bag (I stand by my Eagle Creek Tarmac 22), but if that's too steep of a gift, get them some of Eagle Creek's amazing Packing Folders and Pack-It Specter Sac Set. If you want to do something really loving, enroll them in either Nexus or Global Entry so that they can breeze through the security and custom lines at airports all over North America.

To go. Buy them another backpack for their computer. They can use it on the weekend or to take to the coffee shop instead of having to carry around their day-to-day briefcase (which is usually stuffed with a whole bunch of stuff they don't need for a quick jaunt on the weekend). Check out the incase line of backpacks or Ogio. The trick here is to keep it light, small and compact. It's just for running to the cafe with a laptop/tablet, notebook and not much else. Let them know that this is their weekend pack.

Give. Most people don't really need anything. Make a donation in their name to a cause that matters to them. Sometimes the best gift is the gift of helping those who need it more than most of us do. Not being preachy here, but it's true.

Any other ideas? Feel free to share some of your better/different ideas...

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The Porous Web

Are we close to the end of owned media?

When we think of a solid marketing mix (from a promotional perspective), there is no doubt that brands need to now find balance in a world where paid media (buying ads) dances cheek to cheek with earned media (getting attention via media outlets without paying for it) and owned media (websites, blogs, e-newsletters and more). The holy trinity of balance is one that most brands struggle with, as they so easily fall back on paid media as the best way to garner attention, build interest, create desire and get consumers to buy from them (and stay loyal). Many marketing professionals (myself included) became overzealous with the potential of owned media when social media became popular (almost a decade ago). Along with that, the sentiment that the Internet is like an elephant (it never forgets) added fuel to the fire that brands needed to think beyond the paid and earned media models to owning the relationship with the consumer. Getting their email address. Getting them to their corporate websites. Getting them to read their blogs. Engaging with consumers and rectifying customer service issues in public for all to see. And more. The thinking was salient: no more gatekeepers. Own the direct relationship and everything that comes with it. Plus, if anyone ever does a search on a brand, that will be the raw brand experience (good, bad or neutral). With this massive history and memory comes the true brand story (and not just the one that is created by an ad agency).

But the Web is a technology, and technology evolves and advances quicker than most of us can understand.

Snapchat seemed innocuous enough. An online social network that enables people to share photos with one, little, nuance. Once the photo is viewed by the person it is being shared with, it disappears. NSA issues aside, this type of platform opened up an entirely new type of Web experience. One where consumers quickly realized that there isn't a need to archive every character or every type of engagement. There are moments when people want to share and hold on to memories, and countless other fleeting moments that have no need to become a part of any digital public record or legacy. Something I called, The Impermanent Internet, was born. With more and more consumers ditching their media collections for digital downloads and more and more of those consumers ditching their hard drives full of media for streaming services (like Netflix and Spotify), the Internet is quickly ushering in a new era where user generated content can have impermanence, content needn't be owned (it can be shared, streamed or borrowed) and suddenly, consumers are becoming increasingly efficient and open to more communications and content while needing a whole lot less of stuff (digital and physical) in their lives. Everyone was aghast that Snapchat turned down a three billion dollar offer to be bought by Facebook, but this Business Insider chart demonstrates something powerful: Snapchat Now Has More Photos Uploaded Daily Than Facebook. Facebook can't afford to let Snapchat (or whoever is coming after that) own the mobile - social - photo space. And, as it turns out, people are enjoying this new form of impermanence.

The impermanence and efficiency of brands.

Perhaps brands need to become more efficient by actively embracing this as well. While everyone talks in amazement about Oreo's massive year in validating real-time advertising, the true bleeding edginess of this brand is better illustrated in where the brand is putting its energy. The media pundits would tell the brand to leverage that real-time advertising moment to drive to owned media, but take a look at the Oreo Facebook page (close to 35 million likes as of this writing). The brand is embracing the notion of both impermanence and efficiency by allowing their Facebook page to do the heavy brand lifting in the digital channels. Those same pundits will tell you that this is a strategic mistake, because if Facebook's popularity wanes, if something else comes along, if that platform matures too rapidly that Oreo will have no way of retaining those likes and transferring them to another hub. This may be true, but if you look at this trend of impermanence and efficiency, who cares? The brand could (and should) simply float along with their friends and followers to wherever they may roam.

The Porous Web.

What we're seeing is a porous Web. It's not one that stores every little bit and byte of data. It's not one that drives a consumer to our owned properties where they navigate and flow through the website as we have designed it. What we're seeing is a very different Web. It's a Web where people have multiple platforms, multiple screens, multiple personas, multiple needs, multiple desires and they are all very porous. They drip in and out of one another. This is going to force marketers to up their game (even more) and get smarter (much smarter). It's becoming clear that driving consumers to owned media is getting harder and harder, so marketers are upping their investments in places like social media and content marketing to drive that attention spike upwards. That's a traditional tactic (similar to buying impressions) instead of thinking about how much more content a brand should be producing, it's time to understand that a porous Web means a better content distribution strategy is necessary (more on that here: The Failing State Of Content Marketing). Whether brands like it or not, the Web has become porous and with screens everywhere and an estimated 75 billion connected devices by 2020 (of which many will not have screens like we have known to date), the ability for a brand to have any semblance of owned media may quickly dissolve as consumers become increasingly interested in impermanence and streaming. Amazon Founder and CEO, Jeff Bezos, once said: "In the old world, you devoted 30% of your time to building a great service and 70% of your time to shouting about it. In the new world, that inverts." As we watch the Internet and connected devices evolve, those percentages may shift even more.

Brands are being put on notice. The porous Web is just getting started. Marketers are going to have to adapt (dramatically... and again).

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What To Make Of BitCoin

Every morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud, if you're interested in hearing more of me blathering away. I'm really excited about this opportunity, because this is the radio station that I grew up on listening to, and it really is a fun treat to be invited to the Mornings Rock with Terry and Heather B. morning show. The segment is called, CTRL ALT Delete with Mitch Joel.

This week we discussed:

Heather B was not in today :(

The fallout from Cyber Monday and if everything went according to plan.

The rise of BitCoin and the importance of taking a closer look at virtual currency.

App of the week: Afterlight.

Listen here...

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Right Hooks And Better Marketing With Gary Vaynerchuk

Episode #387 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to.

Gary Vaynerchuk is a marketing juggernaut. In everything that he does, he is driven. He calls this drive his "hustle," and he is practically laughing at every other businessperson who doesn't go out there and give it their one hundred percent (while he is busy lapping them). It is the way this entrepreneur, startup investor, professional speaker, media personality and best-selling author operates. He's not even 40 years old yet, and he has already turned the local family liquor store into a $40 million dollar business. In just two short years, he turned his social media marketing agency (that he started with his brother), VaynerMedia, into a 300-person plus bi-coastal enterprise. This past week, he published his third business book, Jab Jab Jab Right Hook (following on the heels of Crush It and The Thank You Economy), that deep-dives into what works for brands in the social media channels. He's someone who knows. With over one million Twitter followers and millions of views for his many different YouTube and video podcast productions, most brands should be paying attention to how he does it. There's so much more to say, but it's probably better (and more interesting) to hear it directly from Gary's mouth. So, enjoy the conversation...

You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation - The Twist Image Podcast #387.

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Six Links Worthy Of Your Attention #181

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?

My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete Web Monitoring, Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see".

Check out these six links that we're recommending to one another:

Bjork Explaining Television Is Everything You'd Imagine Bjork Explaining Television to Be - The Atlantic . "I have seen pixies and they are real." (Alistair for Hugh).

Changing Minds and Changing Towels - Psychology Today . "One of the things I spend a lot of time talking about these days is how to get people to change their minds. Not just the data that shows they should, but actually getting their behaviors to change, too. It's a tough problem, because we often make decisions subconsciously. Habits that have served us well in the past guide us in the future, as any dieter or nail-biter will tell you. Here's a good example of this in practice: What's the best way to get a hotel guest to re-use their towels? What kind of message compels, rather than just informs? 'simply changing a few words on the standard sign, guests... were 26% more likely... to recycle their towels.'" (Alistair for Mitch).

Sony Seeks 'SmartWig' Patent for Hairpieces With Sensors - Bloomberg . " Sony vs. Apple vs. Google vs. Amazon . Sony 1, everyone else, 0. Let the battle for our technology future begin." (Hugh for Alistair).

Battle of the Band: Jawbone UP vs. 3M Tegaderm Band-Air - Carol Torgan . "Band-aid vs. Jawbone UP. Band-aid 1, everyone else, 0. Let the battle for our technology future begin." (Hugh for Mitch).

Climate Change Is Creating Anxious Fish - The Atlantic . "What do you make of a title like this? Do you think that humans are the only ones stressing out over our ever-changing world? Well, it turns out that a lot of the bad things human create and try to dispose of is now stressing out the fish. That could make you laugh, but it's not all that funny at all. Stressed out fish will do erratic things. The truth is that we can all cry about climate change all that we want, and the harm that it causes is not as direct as we may think (pollution, etc...). Another proof point that everything on our planet is connected and that we have little knowledge of the depth of the damage that we are creating as we try to evolve." (Mitch for Alistair).

The Ghostwriting Business - Priceonomics . "There seems to be this strange, somewhat, newish trend of young and up n' coming business book authors who brag about the fact that they not only didn't write the books with their names on them, but that they actually don't read that many books at all. It bothers me. But, I think it bothers me only because of my love of writing and creating long-form content. I'm probably more jealous than anything else. From the reader's perspective does it matter? Who cares if the author spoke the words to someone, or if someone came up with a voice for an individual who struggles with writing but has a great story to tell? The audience isn't being duped anymore. More often than not, the ghostwriters are getting their names on the covers and - to a lesser degree - becoming celebrities as well. Still, I struggle with it..." (Mitch for Hugh).

Now it's your turn: in the comment section below pick one thing that you saw this week that inspired you and share it.

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Unlocking Creative Confidence

How much creativity are you bringing to your work?

For as long as I have been fascinated with business books and other types of long-form non fiction content, I have been fascinated by content on creativity. What is that secret sauce that some people have, and can it be found, nurtured, inspired and galvanized into something usable and applicable to my own life? It took decades for me to acknowledge that the words that I write are my own form of art and creativity. From those early days, the design innovation company, IDEO, has always been on my radar. Back in 2001, I devoured The Art of Innovation by Tom Kelley (one of the partners at IDEO). His second book, The Ten Faces Of Innovation (published in 2005) was great as well. Most recently, he and his brother (David Kelley) published a book together titled, Creative Confidence. The book debunks the myth that creativity at work is just for the "creative types" and pushes to help each and every one of us to think and be more creative in the work that we do.

Spend an hour thinking about your own creativity.

Tom and David Kelley recently spent time at the Googleplex discussing their new book with Frederik Pferdt (Head of Innovation and Creativity Programs at Google).

Watch this...

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Fame Is Exhausting, So Don't Seek It Out

Don't all famous people look exhausted?

Of course that's probably just a simple man's interpretation and can be easily psycho-analyzed to death. Still, I have been thinking a lot about fame lately. What does it mean? Why do we seek it out? What is the point? I have had a strange life, in that I have been surrounded (from a young age) by people who are famous. Even now, I can count some famous people as true friends, and when I take to the stage to speak, I am (more often than not) bookended by some pretty famous folks as well. The truth is that these people don't look all that exhausted, and while they probably have similar issues that regular folks (like you and I) have - I'm sure they fight with their spouses, that they're disappointing their kids, that they grapple with addiction and are faced with stress and anxiety - it seems like they are content with how things have played out. They're probably just busier than the vast majority of us and are put in front of more opportunities because of the attention that they're getting.

The secret about fame.

I was having breakfast with some colleagues and someone implied that I was famous. I brushed it off. It felt weird. No one was interrupting our meeting and asking for an autograph. I'm anonymous in my day-to-day life. The implication was that I may be too busy to do something. Anything. Too busy to respond to email. Too busy to look at a new business opportunity. To busy to help and mentor someone. Too busy to give some time to a local charity. Whatever. When I prodded them a little bit more by scoffing at the notion, they said that my content is everywhere and that it's hard not to look at the digital marketing landscape and not see my name pop up. They were being kind. I was being defensive.

It's not about the fame.

When I think of fame, I think of individuals who are solely focused on being famous. You probably know people who have a lot of friends and followers like this on social media. They like to let you know how much of a big deal they are on Twitter, and the like. You probably know some celebrities who are famous for being famous (*cough* Kardashian *cough*). It's not about the fame. I don't wake up and think (or dream) about being famous. In fact, most of the famous people that I know are the same. I wake up and want to make the marketing industry better and more respected. I wake up and want brands to find better (and more human) ways to connect with their consumers. I wake up and have a deep desire to uncover some kind of relevant nugget and share it with clients and you. If the by-product is that people like this, share this, connect with this and want to be a part of this, then that is magical... and it's very flattering.

Don't confuse fame with chasing an audience.

In the massive hit song Fame by David Bowie, there's this line: "Fame, it's not your brain, it's just the flame." It's a great line because it's true. Brands try to get attention and (some) are willing to do just about anything to get it. What most fail to realize is that fame isn't a destination. Fame in a minor outcome of doing something that people want to connect with. AdWeek reported yesterday that the Super Bowl ads for this coming year are sold out. The article states: "Fox has sold the last of its available in-game Super Bowl spots, securing an average rate of $4 million per 30 seconds of airtime for the Feb. 2 broadcast. Media buyers said that latecomers who urgently wanted to break into the NFL's marquee event invested as much as $4.5 million per :30." If you don't think brands and people are desperate for fame, you are not paying attention.

The thing about fame.

Fame is exciting and it's seducing. I don't believe that I am famous (not for a minute), but I can tell you about its seduction powers by watching those that I know who have a modicum of it. Those who aren't exhausted by it are the ones who aren't thinking about what it is and the value of it. They don't let fame go to their head (which is not easy). Instead, they are head down and deeply focused on creating whatever it is that is important to them. They want to know that it has meaning, because it gives their lives meaning. If you advertise for fame and not because you're trying to inform people of something new, it's probably going to blow up in your face.

Don't think about becoming famous. Think about creating a impact with the work that you do. Let's hope the Super Bowl ads deliver that kind of value.

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How To Run The Best Day Possible

How much of your business day is spent focused on the things that really matter?

Almost a decade ago, I came across the thinking of Dan Sullivan (also known as The Strategic Coach). Those who know the infamous Strategic Coach Program speak about it with a reverence unlike any other type of mastermind-like initiative that I have come across. I have friends (who are successful beyond most of our wildest imaginations) that attribute their success directly to their involvement in Sullivan's program. While I never took the formal course, I have devoured countless hours of audio programs and books from The Strategic Coach. One concept, Unique Ability, is something I still think about frequently. In the formative days of Twist Image, I spent a good deal of time attempting to self-define my own unique abilities and, in doing so, ensuring that I was aligned with people (either business partners, team members or clients) who had their own sets of unique abilities that were the traits and skills that I lacked. In its simplest form, I wanted to ensure that I could spend my time working on my unique abilities while others were spending their time doing the same thing. Of course, it's not perfect and we all find ourselves doing tasks and projects that we have to trudge through, but consciously knowing when you're doing the work that you were meant to do (or not doing it) is core to better understanding if you are running your best day possible rather than having the day run you.

Step 1: What is your unique ability? How much time are you focused on it during the work day?

My personal assistant is a total lifesaver. That's a lie. I don't have a personal assistant, EA or anything of the like. I tend to my schedule so that my business day can be best maneuvered. This surprises many people, but a successful day won't happen unless you plan for it. If I control my schedule (and this even includes booking flights for business trips), I control my day. More social meetings happen prior to work (nothing quite like a good/early networking breakfast) or at lunch (to break up the day with something a little more social). Most news consumption, emails and inspiration comes in the morning hours as well, and I tend to write at night. When I am not being booked into client meetings during the day, I will often schedule myself into blocks of time for things like business development, new presentation development and more. I save phone calls for drives to and from the office or in-between meetings on the go. While my day-to-day is never strictly regimented or formulaic, there is a flow that I have created (and that I control) to ensure that the maximum amount of time when I am feeling most business inspired (usually between 7:30 am - 5:30 pm) is being optimized as much as possible.

Step 2: Control your schedule. Control your day.

Beyond the schedule, you have to run, hustle (shout-out to Gary Vaynerchuk who practically owns a trademark on that term) and ship (shout-out to Seth Godin) as much as you can with each and every passing moment. While this could me misconstrued as the ramblings of a workaholic, it is not. Those that know me (and my way of thinking) know how I feel about work/life balance (and, in case you don't, this might help: The End Of Work-Life Balance or check out my latest book, CTRL ALT Delete). If we are going to spend time away from our loved ones for work, we have to make those moments count. Letting the days, weeks, months and years drift away is a waste. Your ability to accumulate any sense of wealth happens within a very short time span (usually you early thirties to late forties). We also can't predict the future or what will come, so a sense of urgency is critical. I love how Steven Pressfield calls anything that takes us away from doing the work that we were meant to do the "resistance" (for more on that, check out his amazing book, The War Of Art). Just today, he wrote an article titled, Managing Your Day, that stated: "You have to run your day. You can't let your day run you. You must roll out of bed each morning with an unshakeable focus and intention. Your novel, your start-up, your movie. That's your day. That's why you're here. You can't yield to distractions and temptations. You must be like the Blues Brothers. You're on a mission from God. Who is in charge of your day? You are!" As much as I attempt to be in charge of my day, this was a great wake-up call.

Step 3: Put your butt where your heart wants to be.

That was one of the great lines that Pressfield told Oprah in a recent interview. So many people have aspirations, dreams and other unfilled thoughts. Some of those are delusional, but a lot of them are more than achievable. As human beings we struggle with going after what the heart wants. There is no doubt that it's not easy, that it appears scary, and that there is always some semblance of risk. That is for you - as an individual - to measure and interpret. When you read the stories of those we consider successful, more often than not, there was a moment (or two) when they went for it. More often than not, these individuals were resilient. They did not go after their dreams with a reckless disregard, but rather a well-thought out, planned strategy. It went deeper than a simple belief and dug even deeper than those who rejected them or could not align with their views. This resilience is critical. With that, they also understood timing (some pre-meditated, while others got lucky). One of the best books (and it's a small one) on this topic is called The Dip by Seth Godin. It's a little book with a massive idea about when to stop (or to keep on going). 

Step 4: Be resilient (in everything that you do... and that includes knowing when to quit).

Get out there. I'm sure Steven Pressfield will shake his head at this one, but I believe that you can't just be head-down in the work. You have to get out there and meet as many people as possible. Some of the biggest challenges that we face in business have already been solved by our peers. Some of the biggest opportunities to get your business on track or pointed in the right direction may be by meeting the right people. Don't spend your days and nights out there networking, but plan to network a few times a week. Adopt a "giver's gain" mindset to this (be helpful and resourceful to others first) and watch the luck stack up in your serendipity bank account. Think about industry associations, the local chamber of commerce, mastermind groups and more. Schedule the events in, prepare before you enter the room, and do your best to provide value first with no expectation of reciprocation.

Step 5: Network by being helpful to others first. 

The most successful people that I know planned for success (believe it or not). Failure is a part of this journey. Nothing is (ever) guaranteed. Still, if you focus on your unique ability, control your schedule, put your butt where heart wants to be, act with resilience and be as helpful to others as possible, you just may find your days filled with joy, growth and success instead of just letting another moment pass you by as you countdown to another weekend.

Your turn: how have you managed to run your best day possible?

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business

business book

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chamber of commerce

ctrl alt delete

dan sullivan

ea

email

failure

gary vaynerchuk

givers gain

industry association

managing your day

mastermind group

networking

oprah winfrey

personal assistant

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schedule

seth godin

steven pressfield

strategic coach program

the blues brothers

the dip

the resistance

the strategic coach

the war of art

twist image

unique ability

wealth accumulation

work life balance

workaholic

Cyber Monday, Black Friday, Drone Delivery And A Great Vision Statement

Every morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud, if you're interested in hearing more of me blathering away. I'm really excited about this opportunity, because this is the radio station that I grew up on listening to, and it really is a fun treat to be invited to the Mornings Rock with Terry and Heather B. morning show. The segment is called, CTRL ALT Delete with Mitch Joel.

This week we discussed:

Why we have Cyber Monday.

How confusing Cyber Monday can be in a world of Black Friday.

Amazon's announcement that drones may soon deliver our goods to us in under a half of an hour.

Why efficiency and safety is key the future of this technology.

The beauty behind the great vision statements of companies like Square and Amazon.

Listen here...

Tags:

amazon

amazon drone delivery

black friday

chom 977 fm

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ctrl alt delete with mitch joel

cyber monday

digital media

ecommerce

guest contributor

montreal radio

morning show

mornings rock with terry and heather b

radio segment

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social media

soundcloud

square

technology