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Mitch Joel's Blog: Six Pixels of Separation, page 212
July 17, 2015
Disruption, Disruption Everywhere
What keeps you up at night?
This was the question that organizers of the International Startup Festival wanted me to answer (in seven minutes!) on stage at their event this week (it runs from July 15 - 18, 2015). With over two thousand people registered to attend, it could not be a message about the power of marketing, or how important it will be for these startups to figure out a way to create more meaningful relationships with their consumers. That's critical. That's core to my work and my standard points of discussion, but it's not what I wanted to discuss. I thought back to when Mirum (which used to be Twist Image) was a startup. What was it like? How did it feel, sitting in our first, small office dreaming up ways to acquire clients, and to make that dent in the universe. The answer was simple: we were a new kind of marketing agency. A marketing agency for the future, but it was happening today. An agency that would be highly disruptive to the current slate of options that brands have. There was drive, focus and attention. You can head back into the twelve year archive that is the Six Pixels of Separation blog to read about how disruptive our thinking was. We were putting it out there, when very few dared to share how they think, and how they help brands.
How disruptive is Mirum now?
In a word: very. Our three pillars of work (business transformation, marketing innovation and transactions) differentiate ourselves from our competitors (and others) in a big way, but we're not the only horse in the race. In fact, any digital marketing executive would agree that while the runway for success is till very long (and wide), that we (the disruptors) have been disrupted. Not just by the amount of new digital marketing agencies, and the competitive nature of the industry, but by outside forces as well.
Why thinking about being disrupted matters.
When you're a startup, the general posture that you bring to business is that you are the ones doing the disruption. This is true. Still, what I have seen as an evolution in the digital marketing industry can easily be adapted to any industry. And, it should be. While you may be doing the disrupting, you may - in fact - also be in the midst of being disrupted as well. It's not meant to be a tongue-twister or a mind-bender, but it's true... and it's important to think about.
Who has disrupted the digital marketing agencies? The list is long, vast and telling:
Traditional advertising agencies. In an effort to remain relevant and valuable to brands, the most traditional of advertising agencies are all building or executing on digital marketing. Many of them have been mandated to grow their businesses to be over fifty percent digital (at least) in order to remain the dominant force in the client to agency relationship.
Highly-specialized agencies. Whether it's search, social, mobile and more, there is a plethora of new agencies and companies that have a depth of focus in one, specific niche of digital marketing that makes them both highly knowledgeable and expensive (but worth it).
Startups. Just the other day a startup called Crew announced an $8.5 million round of financing. Crew is a design project marketplace for businesses that need anything from a website to a mobile app. It was developed to connect pre-vetted designers and developers and match them up with short-term creative contract-based projects.
Platforms. Everybody from Google and Facebook to Pinterest now offer agency-like support (sometimes for free) in exchange for media bought. Make no mistake about it, these platforms are pillaging agency talent (and getting them) for this work.
Publishers. It's not just the platforms, but the media publishers as well Buzzfeed, Vice, YouTube and others all have creative studios - on-site - with access to real-time analytics to help their advertisers create something more relevant to their respective audiences. Native advertising, content marketing and more.
Marketing technology. While many agencies (including Mirum) have strong partnership relationships with many of the developers, providers and sellers of marketing automation (think Adobe Marketing Cloud, Marketo, etc...). These technologies (coupled with internal marketing departments) have created a new level of disruption.
Consultants. The biggest of the biggest in the world of consultancy (Accenture, Deloitte, McKinsey, etc...) have all entered into the digital marketing fray. Not just through providing strategic plans, but actual implementation and deployment.
Internal marketing departments. There are some big plays here (think about Red Bull's Media House), but we're also seeing brands bulk up on their own internal teams. A lot of digital talent is now moving towards the client side, as digital agencies (and traditional ones as well), are being asked to provide more supporting roles than leading the charge.
Crowd Companies. The influx of individuals wanting to work on their own has created a culture of freelance that, combined with technology, is allowing brands to engage a group of people and then move on. Think about sharing services and beyond. Yes, there are agencies that are starting to look a lot like Uber. On demand... as needed.
Programmatic players. Far too many of these to mention here, but they are disrupting the media part of the marketing business in a huge way. Brands are bringing both trading desks and technological capabilities in house, as agencies race to do the same. Who can create the most value here? The brands (for themselves) or agencies (in terms of experience and buying power)?
??the unknown??. Well... because it's unknown!!!
The struggle is real.
My list of disrupters, is not your list. How my agency will disrupt, is not how other agencies will disrupt. This is much more than simply keeping apprised as to the competition, and much more about understanding how the marketing industry has changed, is changing and will change. This happens from the vantage point of being a disruptor.
The real question is this: how disruptive are you being... and who is disrupting you?
Tags:
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July 15, 2015
The Thing About Podcasting And Making Real Money
Question: "what do you prefer: writing or podcasting?"
I hate that question. I get it all of the time.
The first thing that I think about, when someone asks that question is the whole, "which one of your children do you like the most?" It's a ridiculous question to ask (unless one of your kids is a real tool). The truth is that I like consuming different media for different reasons. When it comes to creating media, those differences become even more expansive. Most people dread, hate and procrastinate when it comes to writing a book. There are actually books that have been written (many of them) about writer's block and how to overcome it. I love writing books. I love the research and the deep-diving that takes place. I love the depth of focus that comes from writing something long. Still, I love writing pieces like this blog post, because of the immediacy, and the way in which you can experiment with words and phrasing that you can't in other forms. Writing articles for places like Harvard Business Review is different too. An article needs a different feel than a book and blog post. It needs to fit the editorial direction of the publication, and it needs a balance of the writer's voice with the tone and feel of the magazine. These are all subtle nuances, but they're the difference between writing something and writing something memorable.
That's just the written word. Podcasting is so different.
As much as I love to write, I have developed a deep and passionate love for the Six Pixels of Separation podcast, and what podcasting can be. Over the years, I've described my podcast as being the greatest fraud going. I get the chance to corner some of the business world's most interesting thinkers, and ask them everything I would have wanted to, if these people would grace me with a conversation over coffee. I just so happen to publish these chats. So, it's like a head fake. It's also a media format that has changed so much since I started producing a show every week nearly a decade ago.
From indie to mainstream.
The mass media just can't seem to get enough when it comes to podcasting. There is no doubt that it's gaining ground in popularity. Whether it's Marc Maron getting President Obama to hang out in his garage or a piece of research from Edison Research highlighting listeners and recall. With that, I'm also approached about the business value of podcasting from a brand perspective and whether the value is really there. Brands still want to know: is podcasting really worth it?
The one thing about a podcast that most brands, marketers and business professionals don't understand.
Is there a ROI in podcasting? Has Mirum (formerly Twist Image) ever signed on a new client because of the podcast? If we were hanging out in a café, and you asked me this question, here is how I would respond: podcasting has been - without question - the single best, most powerful and profound networking strategy that we have ever inadvertently created. Six Pixels of Separation has enabled me to network, connect and grow my professional circle of influence unlike any other networking strategy that I have ever deployed in my 20+ years of working. It's not just the person I've had on the show as a guest, it's the access to their network, the listeners and the listener's network. In short: it's been mind-blowing. Has it been a direct response channel? I can't say. I don't think that anyone has listened to a show, and thrown a mandate at Mirum, but I have heard many senior marketers reach out and ask about Mirum while indicating that they either love the podcast, or heard someone on the show, liked what they heard and reached out.
Podcast may not close the deal, but it opens many doors.
This is why the show has no sponsors or advertisers. That's a distraction, and it's a short term cash grab that takes the focus away from the main reason that the show is created every week: for people to think of Mirum (and me!) for any and all of their digital marketing needs. This is why I also smile when I see how traditional radio monetization metrics are laid against podcasting. If somebody wants to really make money from podcasting, they should realize that the more work that they put into the show (and the better it is), the more expansive their professional network will become. The value of that will supersede any ad revenue.
Promise.
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July 13, 2015
It's International Startup Festival Week
Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud, if you're interested in hearing more of me blathering away. I'm really excited about this opportunity, because this is the radio station that I grew up on listening to, and it really is a fun treat to be invited to the Mornings Rock with Terry and Heather B. morning show. The segment is called, CTRL ALT Delete with Mitch Joel.
This week we discussed:
My buddy, Rob Kemp is sitting in for Terry who is off for vacation.
Very exciting week for digital media. We have International Startup Festival happening again. Philippe Telio (a Montrealer) wants Montreal to be as interesting for startup culture as Silicon Valley is, and this is his baby since launching it in 2011. It's happening July 15 - 18th, and it really is a festival. Not just talks, but celebrations, contests and even a family day! Over 2000 people are expected to take part. I'll be giving a 7 minute presentation on disruptions, but the event will also feature people from companies like David's Tea, Travelocity, Google, Fast Company, and a ton of venture capitalists. So, if you have a startup or thinking about going out on your own, this will be the most networked place to be! It's all happening at Le Jardin des Ecluses in Old Montreal.
I'll be speaking at International Startup Festival this Thursday at 11:25 (for about ten minutes) on the subject of Disruption, Disruption Everywhere.
This week will also see Amazon's first-ever Prime Day. Offering members of its Amazon Prime family deals that will be more significant than Black Friday (or Boxing Day in Canada). They're doing this on the day before their 20th anniversary. Apparently, the deals will be insane and, if you're not a member, Amazon is also offering free 30-day Prime memberships for non-members who want to take advantage of the one-day deal. Amazon Prime normally costs $99 per year and includes free shipping. This is also significant as Prime Members in certain cities are now getting same-day shipping... and via drones too... soon ;)
Comic Con San Diego had some great Star Wars stuff.
Scott Galloway talks about the winners and losers in the digital age.
App of the week: Touchnote.
Listen here...
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amazon prime
amazon prime day
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touchnote
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July 12, 2015
Henry Mintzberg On Management
Episode #470 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to.
A true legend. You can't use those words lightly when it comes to the business world. Henry Mintzberg is a true legend. He is an internationally renowned academic and author on business and management. He is currently the Cleghorn Professor of Management Studies at the Desautels Faculty of Management of McGill University in Montreal, where he has been teaching since 1968. A published author (more times than most can count), he has been pushing progressive management theory since the early seventies. Most know him for his 1989 book, Mintzberg On Management. Most recently, he published a smaller book titled, Rebalancing Society. Mintzberg also runs a business called, Coaching Ourselves. This organization is running - what looks to be - an incredible event called, Reflections (which takes place September 10th - 11th, 2015 in Montreal). Mintzberg looks back on where management has been, where it's at today, and where it's all going. Challenging times, for sure. Enjoy the conversation...
You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation - The Mirum Podcast #470.
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July 11, 2015
Six Links Worthy Of Your Attention #264
Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?
My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete Web Monitoring, Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see".
Check out these six links that we're recommending to one another:
Brazilian Data Visualization Platform Brings Numbers To Life, Aims To Make Traditional Reports 'Obsolete' - Huffington Post . "My friend Alex Howard has some of the best tech coverage out there; here, he looks at a collaboration between MIT and Brazil, which lets users visualize 500GB of data in myriad ways. I can't help but think that if Greece, and Europe, had access to this kind of information, things would be different in the EU right now." (Alistair for Hugh).
The special trick that helps identify dodgy stats - The Guardian . "Ben Goldacre is a smart scientist and good debunker. Here, he explains Benford's Law, which is a statistical trick that can expose made-up numbers. It's an old article, but particularly topical since, as he says, ' reece - whose economy has tanked - showed the largest and most suspicious deviation from Benford's law of any country in the euro.'" (Alistair for Mitch).
Slavoj Žižek on Greece: This is a chance for Europe to awaken - New Statesman . "The Greek/EU mess just keeps going. My understanding is that the anti-austerity government held a referendum to see whether the Greek people wished to accept the terms of the EU and creditors for more bailout money, which were: more austerity. The Greek people overwhelmingly voted against. Then, the Greek government proposed more austerity. I don't understand it. But: here's the always challenging Zizek on Greece and the Euro and the technocrats that seem to run the ' emocratic' project that is the EU." (Hugh for Alistair).
Animal brains connected up to make mind-melded computer - New Scientist . "We have now successfully got three monkey brains hooked up together and working as one to perform tasks. Parallel processing using actual, biological brains. Long way to go before complete mind melds, but... the underpinnings are there." (Hugh for Mitch).
Fire Your Boss: Holacracy's Founder On The Flatter Future of Work - Fast Company . "Every few years, someone comes up with a new management style that shakes the foundation of business. When Zappos announced that they would move towards a new method known as Holacracy, they lost a whole bunch of people who felt like this would hurt both the company, and their individual ability to advance in the organization. I've done my fair share of reading about Holacracy. It sounds great, but it requires two things: people who feel like they can really lead themselves, and a leader who believes that they have the right people in place to make the right decisions. That seems simple enough, but how often do we see these types of environments? I say this, after just reading a piece on Business Insider about why people think Facebook is not a great place to work, and was baffled by the majority of the reasons. They just didn't seem to make much sense in a world where finding great work to do is tough enough." (Mitch for Alistair).
Everything Science Knows About Reading On Screens - FastCoDesign . "I have been reading on screens since the 80s. Literally. I can switch between paper and screen and be fine with it. I have been reading books on tiny screens long before they had the ability to make a phone call (Hugh, you've been doing it too). Now, with all that, I've been wearing glasses since elementary school and I have real idea about what it's doing to my brain... until now." (Mitch for Hugh).
Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play.
Tags:
alex howard
alistair croll
amazon
ben goldacre
benfords law
bit current
bit north
book a futurists manifesto
business insider
complete web monitoring
facebook
fast company
fastcodesign
gigaom
holacracy
huffington post
hugh mcguire
human 20
iambik
j walter thompson
jwt
lean analytics
librivox
link bait
link exchange
link sharing
managing bandwidth
mirum
mirum agency
mit
new scientist
new statesman
press books
slavoj zizek
social media
solve for interesting
the guardian
year one labs
zappos
July 10, 2015
A Curious Mind
Curiosity is everything.
I have always been curious. I have always asked questions. I have always hunted down answers. I often take notes. I often find myself fumbling for a piece of paper. When I ask Seth Godin what he does, he likes to say that he notices things. I'm jealous of that answer. In my work and in my travels, I am beyond fortunate. Not only do I get to work with great people at Mirum (clients and team members), but I also get the chance to attend some amazing events. Last year, I spent some time watching famed Hollywood producer, Brian Grazer, talk about the future of entertainment and how stories get turned into major motion pictures and television shows. Since then, Grazer has published a book, A Curious Mind. Most recently he was interviewed about his life, his work and how he finds meaning at the Aspen Ideas Festival.
So much wisdom. So much authenticity. Watch this...
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aspen ideas festival
The Next 7 Business Books That Everyone Should Read
It's summer. It's really summer. This is the time to read.
What's next to your night table? What book is stashed in your backpack? How many books do you have loaded up on your Kindle? While there are a bunch of great books that have recently come out, there are several more coming out, in the next few months, that really deserve a lot of attention. I'm voracious when it comes to business books.
Here are the next 7 business books that everyone should read (because I can't wait to get in on them!):
Rising Strong by Brene Brown. Long before she became a household name and buddies with Oprah, Brene was just someone that I happened to sit next at the TED conference and instantly fell in love with. When she took the stage several days later, I watched everyone in the audience (and then everybody online) fall in love with her as well. She's a researcher on vulnerability, but she's really a teacher of life. This next book? It's about getting up when you're knocked down. She's a treasure. Rising Strong comes out on August 25th, 2015.
The Very Little but Very Powerful Book on Closing by Jeffrey Gitomer. There are few people who can write a business book that both makes me laugh out loud and also makes me want to close the book and knock myself upside the head with it, for not doing the very simple and smart things that Jeffrey Gitomer writes about. This guy literally wrote the book on sales (The Sales Bible), and then followed it up with a must-have series of books on networking, relationship-building and more. I'm honoured to call him a friend, but I'm a total fan of everything he writes. This one comes out in December, so order it now before you forget.
Louder Than Words by Todd Henry. Ugh, it's a tough question to answer: how do you find your voice? It could be in words. It could be in your startup. Finding your voice... your authentic voice is a long, hard journey. Most are not cut out for it. Most would not believe that you could learn how to find it. When Todd Henry asked me to blurb his latest book, I was flattered. I'm such a huge fan of everything that he does for people in the creative space. I loved his last book, Die Empty. I still think it's one of the best titles for a book on creativity. Louder Than Words comes out on August 11th, 2015 and I can't say enough good things about it.
The Brand Flip by Marty Neumeier. I have read loved and re-read every little book that Marty Neumeier has written. I use the word "small" in a thanking way. Marty writes books that you can read in a few hours. They are small and beautifully designed (re: simple). The ideas and depth of the words sink in. Slowly. Over time. This new one comes out on August 13th, 2015.
Steal The Show by Michael Port. I do love to speak in public. If there's something that I love more than giving a great presentation, it's learning how to get better. Speaking in public is a performance. That's what the best of the best know. Do you want to know how that level of quality speaker gets better? They spend time with Michael Port. I really can't wait to get my hands on this book! I'm sure it will be filled with gems. This book comes out on October 6th, 2015.
Reclaiming Conversation by Sherry Turkle. I also love books that are written by people with big brains. It's hard to find a bigger brain than Sherry Turtle. If you haven't read her astounding book, Alone Together, you don't know what you're missing. In this book, the media scholar dissects our sacrifice of face-to-face conversations that now take place in 140 characters through mobile devices. Her question is this: is our lack of conversation killing relationships, productivity and creativity? This book comes out on October 6th, 2015, and I really need to get my hands on an advance copy.
Television Is the New Television by Michael Wolff. I had heard about this book coming out, and I thought I would pass on it. I don't think television will look anything like television in the next short while. Then, I read Bob Lefsetz's piece on the book, Television Trumps Digital, I shrugged my shoulders and said to myself, "If Bob says to read, I have to read it." This book just came out.
What's the next business book that you're going to tackle?
Tags:
alone together
amazon
authentic voice
bob lefsetz
book
brene brown
business book
creativity
die empty
jeffrey gitomer
kindle
louder than words
marty neumeier
media
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michael port
michael wolff
networking
oprah
public speaking
reclaiming conversation
rising strong
sales
sherry turkle
steal the show
ted
ted conference
television is the new television
the brand flip
the sales bible
todd henry
vulnerability
The One Screen World Keeps Happening
How many screens is your brand marketing against?
In my second business book, CTRL ALT Delete (which came out in a trade paperback version this past May), I introduced the notion of The One Screen World. The only screen that matters to a consumer, is the screen that is in front of them. Screens are everywhere, they are cheap (and getting cheaper), they are ubiquitous and they are all either connected to the Internet, to one another or will be. Soon. The rationale behind this was a lot of push-back that I had seen in-market from the marketing industry, that looked at three screens (television, computers and mobile devices). As the world connected and became more mobile, this approach felt anathema to the work that we were doing at Mirum, and to our perspective on how brands can better connect with consumers.
This evolution to the one screen is happening quicker than everybody anticipated.
You could think of this, in terms of connected screens now being a watch or glasses, but that's not the innovation that I am thinking about. The Wall Street Journal reported this week (in an article titled, PC Sales Continue To Fall) that: "Worldwide PC shipments saw their sharpest decline in nearly two years in the second quarter of 2015, dealing continued damage to retailers and makers of computers, chips and PC software. Shipments fell 9.5 percent, year on year, to 68.4 million units, according to the research firm Gartner. Rival researcher IDC, which doesn't include tablets in its tally, tracked an 11.8 percent drop, year on year, to 66.1 million shipments during the quarter."
The PC became relegated to an accessory to our mobile devices, but maybe PCs are simply on their way to becoming a relic?
Here's what we do know: consumers began to ditch their computers as mobile device screens got bigger and easier to use (think tablets, iPads, etc...). With that, consumers then started using these smartphones and tablets for the vast majority of their online use (think Facebook, YouTube, etc...). So, what's a PC for? Writing longer pieces of text? Creating presentations or other "bigger" types of office/work-related functions that either the mobile devices can't do yet, in terms of pure app functionality, or usage that humans have become very attached to (typing on keys, instead of screens).
What we do know: the apps will (eventually) be better than the software. Humans will get much better at typing on screens.
None of that is shocking. None of that feels like it's happening in the distant future. Still, computers are important. While this is a market of one statement, I use my MacBook Air much more than my mobile device, because the bulk of my connectivity and productivity comes from writing words (still feeling the need for a physical keyboard) and creating presentations (current apps don't have the same functionality and usability of PowerPoint or Keynote). What this *may* mean, is that consumers still need computers for the heavy lifting, but that will change as the tech moves forward, and as the need to do that kind of work becomes less important. Yes, mobile is forcing a new kind of content. Shorter messages, messaging apps, FaceTime, and more.
No, computers are not dead.
Not yet. How we use these devices is shifting dramatically. This is important. It's important for businesses, when they think about the type of people they employ and how those physical work spaces play out. It's important for marketers, in terms of understanding not just what kinds of screens consumers see, but the context in which they are being used.
The one screen world just keeps becoming more and more pervasive.
Tags:
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tablet
television
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youtube
July 6, 2015
Who (Really) Owns Your Data? (Get Ready To Freak Out)
Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud, if you're interested in hearing more of me blathering away. I'm really excited about this opportunity, because this is the radio station that I grew up on listening to, and it really is a fun treat to be invited to the Mornings Rock with Terry and Heather B. morning show. The segment is called, CTRL ALT Delete with Mitch Joel.
This week we discussed:
Who owns your data? The New York Times ran an eye-opening piece titled, When a Company Is Put Up for Sale, in Many Cases, Your Personal Data Is, Too. That's right, when a company is sold (or goes out of business), one of the major assets is the data. Who is it sold to? How can it be used? As you can imagine, the implications are serious and vast. Are there laws in place to protect consumers? Not really. Is there anything stopping a company from buying another company's data and selling it to whomever they like? Not really.
Do you trust Facebook? It's a topic that we often discuss. The knee-jerk reaction might be: "of course, I don't trust Facebook." Well, you would be wrong. According to new data from Acquity Group (which is a part of Accenture), consumers consider Facebook to be the most trusted source of content created by brands and companies. Brands want to be trusted by consumers... who knew that Facebook would be the place to make that happen?
A new report from CBC states that more than half of Canadians currently without cable television have "cut the cord," meaning they had a television subscription and cancelled it. Sixteen percent of Canadians don't pay for a traditional TV service, up from 12 per cent three years ago, the report said. The CBC is calling this a big jump. It's probably just the beginning. Once news channels, like CNN, embrace the HBO Go model (paid subscription via online), the landscape may look completely different.
App of the week: Retype - typography photo editor. This one did make it to air (we forgot!) and it's also $3.49, but it's cool if you want to create graphics or add to your photos.
Listen here...
Tags:
accenture
acquity group
cbc
chom 977 fm
chom fm
cnn
cord cutting
ctrl alt delete
ctrl alt delete with mitch joel
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July 5, 2015
The Wrath Of Cannes With Joseph Jaffe
Episode #469 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to.
Joseph Jaffe is widely regarded as one of the top marketing bloggers (Jaffe Juice) and podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of four excellent books (Life After The 30-Second Spot, Join The Conversation, Flip The Funnel and Z.E.R.O.) and his latest business venture is, Evol8tion. A long-time friend (and one of the main inspirations behind the Six Pixels of Separation blog and podcast), we've decided to hold semi-regular conversations, debates and back-and-forths that will dive a little deeper into the digital marketing and advertising landscape. This is our 33rd conversation (or, as I like to affectionately call it, Across The Sound 33.20), and in this episode, we discuss the Cannes Lions advertising awards and how chaotic the marketing world is. Welcome to disruption! Enjoy the conversation...
You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation - The Mirum Podcast #469.
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