Erik Qualman's Blog, page 670

Five predictions for 2012 Mobile devices: Next year promises to be even more exciting

The year 2011 witnessed a chaotic war in the mobile-device industry. Where the dominance of Android devices has been wounded by Apple's lawsuits, tablets and 4G devices are the next big investments. The progressing year is geared-up with some kick-ass innovations for the mainstream mobile technology.

Tablets have become the new age devices, and the race of dominance is on. Smart phones have entered the contest of the "Cheap and Best". The leaders in mobile-device industry have focused their attention towards changing the trends of technology. Here's a list of the top five predictions, which is likely to interest everyone with a mobile phone. Good news for technology enthusiasts, there's a lot more in store

1. LTE towards a new global standard

3gpp long term evolution, referred to as LTE, is rising to become a global mobile standard. What does LTE mean? The wireless communication standard for mobile phones is the latest upgrade in GSM/UMTS carriers. This will enable high speed data transfers in mobile phones and improve the networks statistically. The 2012 CES (Consumer Electronics Show) reflected the dominance of LTE devices in the coming year. Technology giants such as Verizon and AT&T have already signaled that a vast majority of new smart phones will be LTE enabled. You can expect new LTE networks and faster devices this year.

2. RIM is out

The platform for BlackBerry has been struggling to grab a hold. Research in Motion (RIM) is facing the worst case scenario because of delay in developments. The recent update is that BlackBerry 10 is not expected to be out till late next year. Such a massive delay! What can be a better example of poor management? RIM is on the verge of getting acquired. Bad news for BlackBerry lovers; neither investors nor developers are focusing on this under developed platform.

3. Windows Phone is getting stronger

The rising dominance of Android paved an uncertain path for Windows Phone last year. Microsoft is hopeful that Windows Phone OS will have a much better standing by the end of this year. The CES 2012 was a show down for smart phones like Lumia 900 and HTC Titan II running Windows Phone OS. Windows phone is likely to have a better year with upgraded products and more fruitful partnerships.

4. Google will strike

Google is likely to become proactive, but this time in legal battles. The industry reports reveal Google's intent to take on Apple. The company is said to have started backing up its partners with patents, which will help them defend against Apple. It has always been a battleground as the companies never seek a resolution. You can expect Google to seek legal action against its competitors; just don't expect healthy results.

5. Tablets will change trends

Honestly, the iPad created the initial buzz; but since then, markets have been flushed with tablets. Android might influence heavily when it comes to phones, but not in the tablets market. A few exceptions, such as the Kindle Fire was a decent seller last year. But overall, it has been Apple's area of expertise. It is going to be tough competition for Apple, especially with the launch of Android's latest Ice Cream Sandwich.

Expect a better technology through LTE, but will cost you some. A lot more tablets will show up this year, which are expected to be cheaper and better. If the cards are played right, you might even ignore Apple.

About the author: Alia Haley is a blogger by profession. She loves writing on technology and autos. Beside this she is fond of cars and watches. Recently an article on Samsung Galaxy Tab accessories attracted her attention. These days she is busy in writing an article on Symbian 3 Games.

 

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What Digital Legacy Are You Leaving Behind?

The thought that is beginning to permeate everyone's mind these days, including experts in the technology field, is 'what happens to my digital life when I die'?

Leading technologists are starting to consider this issue a priority because the use of the Internet and other online services have boomed in the past few years, and nobody really has a clear policy of what to do with all of this 'stuff' when someone dies, especially unexpectedly.

You can see the What Happens Online When You Die Infographic here

One of the problems when thinking about your digital death is that many websites, services, email providers and social media sites have neglected to figure it out and put in place, a standard death policy.  What they do have are very differing policies and most are still trying to 'figure it out'.  

And you're digital legacy, should you die, especially unexpectedly, is either sitting out on the Internet somewhere, with no access, living on forever, or deleted for inactivity.

The realization that many of us have so much of our business, financial and personal lives wrapped up in some website, service, bank, investment company or social media site, along with a large number of personal photos and videos -should give us reason to pause. To actually stop and think about what is going to happen to all of it, should we die without some kind of a roadmap for those we leave behind.

While some sites do have a policy about what happens to your information, profiles, bank accounts and everything else should death occur, they differ greatly, and the terms and conditions may be completely null and void once deceased.  This can cause your loved ones who want or require access a lot of grief, and even no access whatsoever.

This is the purpose of a digital legacy, or a 'digital will', detailing explicit instructions about what you would like to have done with your information.  Do you want your family to have access to all of your online transactions?  Is there something you'd rather just have deleted, such as an online dating service, or private emails?

These details can all be outlined in a 'digital will' – and either added to your existing Last Will and Testament, or Living Trust, so that when the time comes, your family can access the things that they will cherish, and want to hold onto, and your choice to delete certain items can be accomplished.

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In order to have your wishes fulfilled, you must create a 'digital will', and pick one specific person, or entity to carry out your requests, called an executor.  

Contact an attorney as an executor, or a close family member or trusted friend.  Create this will through a legal service, or even an online service, such as Ziggur– that can keep your information in a virtual vault, and perform the services you clearly state in your Will.

The process of digital death is still quite unfamiliar to most of us, but it is something that should be thought about and considered.  

Make an effort to gain an understanding of how much of your life is on the Internet, make a list – and consider what you would like to leave behind.  This can leave your loved ones with your digital legacy of which they can be proud to have, as well as find!

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Video: Future of Mobile

This video from Microsoft takes a quick look at what the future may look like from a mobile and technology perspective. Wouldn't it be nice to have these devices? Or does it make the world too impersonal?

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Breaking Down Walls: A Facebook Marketing Discussion with John Haydon

[image error]If you are looking for information on Facebook marketing, John Haydon literally wrote the book on it, as co-author of the soon-to-be released Facebook Marketing for Dummies (3rd edition). He is also a regular contribution to the Huffington Post, an instructor at MarketingProfs University, and co-founder of 501 Mission Place and SocialBrite.  We sat down with John to discuss Facebook marketing in anticipation of our upcoming free webinar Creating a Breakthrough for Your Business on Facebook on February 8st at 1 PM EST.

 

What affect does Facebook page design have on increasing fans and engagement?

It's all about maximizing your first impression to convert visitors into fans. There are two major elements that have a significant impact your initial impression, your page's profile picture and a custom welcome page. Your main image should be designed so that the thumbnail clearly communicates who you are. The name of the page and the thumbnail are the only pieces of information most Facebook users will be able to identify you, so you have to make them count. Second, all Pages should have a custom welcome tab that's set as the default tab for non-fans when they first arrive at the page. Studies have shown that pages with a branded welcome tab will convert fans at a 25% higher rate than Pages that do not. My favorite example of a branded welcome tab is the Dog Bless You Facebook page.

After you've converted a fan, the design of the Page doesn't really matter that much. The reason why is that everything happens in the News Feed, NOT on your Facebook page. According to a study by ComScore, Facebook users are 40-150 times more likely to engage with Page content the newsfeed instead of Fan Page itself. So your main job on Facebook is to keep people interested in your organization so that they spread the good word. Your tool for doing that job is the News Feed.

What are some of your favorite Facebook campaigns designed for engagement?

I'd have to say Dog Bless You, The National Wildlife Federation and Moms Clean Air Force. Moms Clean Air Force has an amazing application that allows Facebook users to see which of their friends are most likely affected by increased toxic output from coal plants.

How is Facebook marketing different for B2B vs B2C companies?

Facebook is primarily a B2C environment. Most of the brands we interact with, like Harley Davidson and Starbucks, are trying to get our attention directly. What B2B marketers need to remember is that the decision makers they're trying to reach are also people like you and me who use Facebook. Additionally, those decision makers flock together with other finely feathered decision makers that may already be customers. By engaging current fans with useful content, businesses can spread awareness to other decision makers at other companies.

Some of my favorite B2B companies are Get Satisfaction  and ClearRisk.  Get Satisfaction uses Facebook as a platform to provide their fans with educational content, best practices and tips, while also managing their customer relations, answering questions and addressing any issues.  ClearRisk has a great "like-gate" offering on their welcome tab, baiting new fans with a free white paper targeted at risk managers.

Finally, B2B companies need to remember that their customers are often B2C businesses and should be asking themselves, how can they help their customers achieve their goals.

 

For more insights from John Haydon, be sure to attend the free Awareness webinar: Creating a Breakthrough for Your Business on Facebook, on February 8st at 1 PM EST.

You can also post your questions for John in the comment section of this blogpost, On Twitter, Facebook and LinkedIn.  

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Social Marketing Trends to Look For in 2012: Predictions from Top Marketers

We all wish we had a crystal ball we can consult whenever we need to peek into the future.  Short of offering our peers that magic crystal, we connected with some of the best and brightest to ask them to predict what 2012 has in store for us.  We compiled the collective wisdom of 34 renowned experts in the field of strategy, marketing and technology in our free eBook: 2012 Social Marketing & New Media Predictions.  We asked about the top social marketing developments, new technologies, biggest challenges, and top news resources.  Here's a peek into the biggest social marketing developments you need to prepare for this year.  Your magic keyword cloud reads: integration, mobile, new influence, relevancy marketing, social business revolution, real-time analytics, convergence, and trust as a social currency.

 

The Year of Integration – Paul Gillin, the author of Social Media Marketing for the Business Customer, sees 2012 as the year when social marketers would stop delegating social to junior managers.  He predicts a new generation of integrated marketing programs that will be "much more sophisticated that anything we've seen in the past".  Jay Baer, Laura Fitton, Steve Rubel, and Robert Collins agree. Robert Collins of Social Media Breakfast goes on to say that "social movements and programs will become more integrated within existing business processes and become the driving agent behind purpose-driven product innovation, lead generation, sales, R&D, customer service, market research, communications, brand development, company culture, and, yes, marketing".

 

Convergence: Pamela Johnston from the Lahey Clinic and Andrew Patterson from Major League baseball see the biggest development in 2012 in the convergence between the worlds of marketing and IT.  Especially in healthcare, according to Pamela, "these two distinct teams are learning from and about each other in ways that will make us smarter, faster and more patient-centric in the years to come". Andrew sees Facebook and the open graph providing the context to make "our digital marketing efforts stick."

 

The Social Business Revolution – Brian Solis, the author of The End of Business as Usual, joins Matthew Grant of MarketingProfs in saying that in 2012 companies of all sizes will need to "transform their business and existing infrastructure, and reverse engineer the impact of business objectives and metrics." Matthew goes on to predict that corporate sites will be better and more deeply integrated with social media properties "bringing with it a more seamless experience as you move from the social media spokes to the proprietary hub."

 

Real-time – Globally recognized marketing strategist David Meerman Scott predicts that our ability to harness real-time in all aspects of marketing will be the true sign of the new nimble marketing organization in 2012. Marketers' need to react instantly to breaking news, changes on their websites and negative customer feedback, will give rise to a "new mentality, infrastructure and workflows to meaningfully participate in real time."

 

Relevancy marketing –Jason Falls, the author of No Bullshit Social Media, Stacy Debroff, Stephen Murphy see 2012 as the year of relevancy marketing.  Jason Falls predicts that adding customer relationship management and tying social CRM functionality to marketing efforts will improve "our ability as marketers to hit relevant audiences with relevant messages at relevant times and in relevant places."

 

Mobile as a game-changer – Debi Kleiman, David Berkowitz, and Mark Lazen converge on mobile as the true game-changer in 2012.  Debi Kleiman defined mobile's role as follows: "Social marketing use cases and the kind of data that can be gleaned when people are using social on their phones will require brands to completely rethink how they connect and communicate with consumers."

 

Influence and Metrics: If we had to pick one area that is going to experience the most change, it would have to be that of metrics and influence.  Dave Peck, Ekaterina Walter, Marc Meyer, Michael Pace, Jonas Klit Nielsen, Tim Hayden expect that brands will be asking their agencies, vendors and internal stakeholders the real ROI questions and will be demanding the tools to measure the value. Ekaterina Walter predicts that "brands will need a way to feed these (ROI) metrics into one solution, which will aggregate, analyze and identify the right metrics that will help teams make the right decisions

 

Social maturity: Jim Storer, Doug Haslam, and Lora Kratchounova see 2012 more companies entering the social maturity stage in 2012. Jim predicts that companies will have "a more innate understanding of what they need to do in social media", and will be more specific about where they allocate budgets within social media.  Jim and Lora see a shortage of experienced and talented community as more and more organizations seek to leverage social strategies.

 

Trust as a social currency – Erik Qualman, the author of Socialnomics and the newly printed Digital Leader, predicts 2012 will be the year "where digital leadership transcends privacy". He sees the winning social network providers as those that "both individuals and companies trust."

 

As you contemplate your plans for 2012, we encourage you to learn from the best and use their insights to inform your thinking, strategies and approach – download the free 2012 Social Marketing & New Media Predictions and let us know what you think.  Best of luck in 2012.

 

Mike Lewis

@BostonMike

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What kind of "Facebooker" are you?

Facebook, as we know it, has completely revolutionized the way we communicate. The tool itself has transformed how people interact, perceive others, and "develop" ourselves via cyberspace.

Nowadays, however, your behavior on the popular site can actually be categorized based on how you interpret and respond to the various medias.

A friend of mine posted this as her status the other day, and I couldn't help but share…

17 Types of People on Facebook:

1) The "Lurker" -Never posts anything or comments on your post, but reads everything, and might make reference to your status if they see you in public.

2) The "Hyena" -Doesn't ever really say anything, just LOLs and LMAOs at everything.

3) "Mr/Ms Popular" -Has 4…367 friends for NO reason.

4) The "Gamer" -Plays Words With Friends, Mafia Wars, Bakes virtual cakes and stuff, etc., ALL DAY, EVERYDAY.

5) The "Prophet" -Every post makes reference to God or Jesus.

6) The "Thief" -Steals status updates and posts them as their own.

7) The "Cynic" -Hates their life, and everything in it, as evidenced by the somber tone in ALL of their status updates.

[image error] The "Collector" -Never posts anything either, but joins every group, and becomes fans of the most random stuff.

9) The "Promoter" -Always sends event invitations to things that you ultimately delete or ignore.

10) The "Liker" -Never actually says anything, but always clicks the "like" button.

"Liking" all of your photos, check-ins, statuses, and new friends.

11) The "Hater" -Every post revolves around someone hating on them, and they swear people are trying to ruin their life.

12) The "Anti-Proofreader" -This person would benefit greatly from spell check, and sometimes you feel bad for them because you don't know if they were typing fast, or really can't spell.

13) "Drama Queen/King" -This person always posts stuff like "I can't believe this!", or "They gonna make me snap today!", in the hopes that you will ask what happened, or what's wrong but then they never finish telling the story.

14) "Womp Womp" -This person consistently tries to be funny…but never is.

15) The "News" -Always updates you on what they are doing and who they are doing it with, no matter how arbitrary.

16) The "Rooster" -Feels that it is their job to tell Facebook "Good Morning" every day.

17) The "Attention Seeker"- this is the person usually female(you know the ones) that feel it necessary to post pictures of themselves on Facebook two to three times a day in the hopes that someone will tell them they're pretty or like the pic.. I mean come on is it really that important to get approval?

The most revealing part of that entire list is that each one of us more than likely fit into one of those categories or we will create another category as Facebook continues to evolve.

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Social Media Gets a Kick at Super Bowl XLVI

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[image error]When the New England Patriots and New York Giants kick off Super Bowl XLVI in the early evening hours (locally) of Feb. 5 in Indianapolis, you can bet it is going to be one social event.

Officials in Indianapolis are taking to social media for this year's big event, using the stage to host the game's first-ever social media command center.

Reports indicate a group of social media strategists, analysts and tech lovers will oversee the digital fan chatter through Facebook, Twitter and various other social media tools while residing in a nearly 3,000-square-foot venue downtown. More than 20 individuals will reportedly oversee operations at the command center for 15 hours per day, searching a variety of keyword hash-tags to assist fans better enjoy their Super Bowl experience.

Among the tasks the team will be given includes tweeting directions to the thousands and thousands of fans in search of parking, guiding visitors to the city's top attractions, and being on hand to provide any necessary emergency information. As an example, if someone tweets they cannot find parking in this lot or that lot, members in the command center can tweet out where the nearest available parking may be.

As a spokesperson for the digital marketing agency overseeing the social media efforts noted online, "Social media is just how people interact now. We felt it was critical to have some horsepower behind that aspect of the Super Bowl here, versus what you might have seen from other Super Bowls." The agency has also teamed up with Ball State University, Butler University and IUPUI to provide more input and personnel into the project.

Local officials estimate that some 150,000 people will be in town to celebrate all the goings-on during the week leading up to the game.

As some social media experts have said, not providing a response to Twitter in 2012 is like letting the phone ring continuously in decades past.

And we all know how bad that is for business….

 Photo credit: inflexwetrust.com

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YouTube Killed the TV Star: Why Online Video Marketing is Essential for Marketers in 2012

[image error]No other tool in your marketing toolbox delivers the bang-for-your-buck like video content.

From our ebook Biggest Social Marketing and New Media Predictions for 2012, Jay Baer, social media strategist, coach, speaker and all-around good guy, shared that 2012 will be "the explosion in short-form multimedia, as companies start to truly embrace video and mobile photography." With predictions like this, we asked: Could 2012 be the year marketers embrace video in their social marketing efforts? We think yes, and here's four reasons why:

 

1. Video is Getting Bigger

Since May 2011, there are more than 48 hours of video being uploaded to YouTube every minute.  And as of December 2011, YouTube boasted more than a trillion videos viewed this year alone. With 71% of all online adults participating platforms like YouTube, video sharing is up 38% since 2006, 28% of which share on a daily basis.

 

2. Video Sells to the C-Suite

If you think that video marketing is only suitable for end consumers, then think again. Senior executives watch videos to make purchase decisions. A Forbes Insights report points to 65% of senior decision-makers visiting a vendor's website after watching a video. In fact, 83% of the surveyed senior executives report watching more online video today than they were a year ago, with 75% indicating they watch work-related videos at least weekly. Younger executives (those under 40) are more likely to make a purchase based on video alone. It is clear that video is becoming an essential way to connect with and sell to both senior decision-makers and end consumers.

 

3. Video is Essential for Inbound Marketing and SEO

Hosting videos on your site is a great way to attract and engage visitors. Visitors spend an average of two more minutes on websites that host videos than on sites that don't. Video helps to increase a website' quality score too. A 'long click', which leads to more time spent on site, results from higher quality content, ultimately enhancing user engagement.  In fact, video can increase your chances of getting on the first page Google's search results 53 times!

 

4. Video is Killing the TV Star

A Bright Roll survey early this year reveals 65% of marketers plan to reallocate campaign dollars from TV to online video.  Over 25% see online and mobile video as the two areas that will see the overall largest spend increase this and next year. Most marketers report taking advertising budgets away from television and display. Marketers plan to spend more on video because it works – video drives sales.

 

For instance, meet Old Spice, the men's body wash and deodorant manufacturer. About now, everyone has likely heard of the Old Spice campaign, The Man Your Man Can Smell Like. This one commercial, originally aimed for television, generated 5.9 million views on YouTube in the first 24 hours of its launch.  It got 20 million views three days, 1.4 billion impressions over six months. The ROI? Sales increased by 107% over six months.

 

GoPro, which makes mountable cameras, goes after current customers who are posting cool and interesting videos to YouTube using their cameras. One video, watched six million times in two days, showed a buck leaping across a mountain biker's trail in Africa and knocking him to the ground. Quoted in a New York Times article, Stephen Baumer, GoPro CIO, said this: "The content ends up selling the cameras." He went on to say, "these consumers, to our delight, are advertising on our behalf."

 

Integrating Video into your Marketing Mix

We partnered with MarketingProfs to bring to our community of savvy marketers a new free white paper on Why Video is Essential to Your Marketing Mix. This resource focuses on examples from leading brands using video marketing to increase their visibility, attract new users and increase sales. You will learn how video can help you reach a specific audience, keep them engaged longer, and bring your brand to life in ways previously unimagined.

 

Here are a few of the examples shared in the whitepaper:

Informative videos: WebMD is a great example of how video can be used to both inform and educate – their videos are of high-quality, focused on specific medical conditions and diseases.  The goal is to help consumers take better control of their health.
Instructional videos: Iron Mountain, the leading information management and storage provider, offers fun, creative vignettes to their Facebook page. D-Link, a company selling networking equipment, has a library of short, instructional videos teaching both home and business owners how to use and set-up their products.
Entertaining videos: Kinaxis, offering on-demand software for supply chain management, showcases a series of videos poking fun at the challenges associated with large supply chain environments. As of April 2010, the company had more than tripled its leads, and was able to increase the number of registered community members by 38%.

 

We welcome your thoughts, reactions and feedback.  Let us know how do you approach the process of video creation and promotion?  What are your top video tips and tricks? Has video helped your company?  As we embark on 2012, we promise to continue to provide deeper dives into best practices, successes, and notable trends to help you, social marketers, do more and do better. Comment on this blog, on Twitter at hashtag #AwarenessSMM, on Facebook at Social Media Marketing Best Practices, or LinkedIn at the Social Media Marketing Mavens Group.

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Digital Lesson: The Fast and the Freemium

If you want to find an example of freemium marketing at its finest, then look no further than meetingburner.com. These guys are attempting to make online meetings fun and It may very well happen, in part because of a great interface, and their inordinately generous marketing strategy.

Talk about taking care of your beta users, the company is actually grandfathering in beta testers and giving them a 50 person meeting room, for life! Anyone who reads anything I write, knows that I am a HUGE fan of generous/freemium marketing and I think this is an incredibly novel and powerful way to promote a product, while rewarding users who helped shape it. The grandfathering is absolutely brilliant, as it ensures a certain amount of customer loyalty, and if the customers ever want to add more seats they can easily upgrade .

I got in touch with MeetingBurner and consistent with their marketing strategy they offered a special link for Socialnomics readers. Go to meetingburner.com/socialnomics and sign up for a free 50 person meeting room.

As I always tell my clients, make your loyal customers feel special. Offer them a unique reward and the rest will take care of itself.

 

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Five Brands Engaging Like Pros on Pinterest

Pinterest, a virtual pin board, is no longer just for individuals who pin what they love for potential home decorating, weddings, and recipes…it has become a mecca of fashion, design, consumer engagement, photo sharing, and more with brands and consumers alike. It's a phenomenal platform for consumer brands to share what they have to offer in visually pleasing ways, as well as demonstrate appreciation for users who already talk about the brand, by re-pinning what those consumers already pinned. Whether it's showing consumers taking part with the brand, introducing new products, campaigns, themes, or pictures iconic of the brand itself, Pinterest definitely has some legs to stick around when it comes to consumer-brand engagement.

Below are five brands, which have made other lists, and I believe are utilizing Pinterest for the value it can offer and showing their fans and consumers they aren't just a brand name, but care to be involved with their consumers, offer cool content, and engage more personally…

1. Gap

The Gap on Pinterest has a few different boards including products they make, a focus on denim, but what sparked my interest was the board which was just about repins from other Pinterest users, "popular Gap images on Pinterest." It's a great way for the brand to engage with users as well as demonstrate the brand's appreciation

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2. Whole Foods

Whole Foods  takes it to a whole other level when it comes to sharing content via Pinterest. Not only do they talk about holiday preparations for food such as the not too long ago Thanksgiving, Christmas, and New Year, but they also provide other inspirational boards. They aren't just talking about food they have and offer, but creative spins on food as well as forging there way into adjacent categories which would be of interest to people who care about food, cook often, and put real effort into the preparation that goes into it. Hat tip to Whole Foods for not just talking about their own products.

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3. Nordstrom

Nordstrom has gone beyond the regular department store image and demonstrated to consumers they care to offer more than just being a brick and mortar retailer. On their Pinterest page, Nordstrom does categorize products they have now, but they keep it current, looking forward, and fresh. In addition they offer holiday gift ideas and even feature popular brands such as Ugg and Toms, both of which have demonstrated they are not a fleeting trend. However, I do think it would be cool if Nordstrom would take a step further and crowdsource some content for boards such as people wearing Toms or giving holiday gift tips from Nordstrom. Perhaps make it a contest in order to make even more contagious.

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4. Travel Channel

The cool thing about the Travel Channel on Pinterst is that avid watchers of the channel will be pumped to see stuff categorized for their interests. Interested in street food or animals from around the world…search no more. Want to get to see a personal side of the channel and its people? Check out some behind the scenes pictures which they bucket away and pin on a board just for those special seekers. The pictures are vivid, personable, and fun. Perhaps another board could be one of people's travels or food they've tried from around the world…engaging a step further with consumer generated content.

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5. West Elm

The numbers I look at first when I go to a brand page on Pinterst is whether the brand just pins, or do they also "like" and "follow" others on the platform. West Elm has some of the most "likes" I've seen among brands. Not only do they show different interior design ideas, but they also have a board for fashion and interior design savvy, Etsy, as well as a board for a personal take – Smile Booth. This board allowed West Elm to show its employees during parties, as well as guests, consumers, and fans of the brand. I always believe in humanizing the brand, and having a board like this one is definitely a good example.

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