Erik Qualman's Blog, page 54
November 3, 2023
Humanizing Your Brand in Holiday Emails: Ideas And Best Practices
Humanizing Your Brand in Holiday Emails: Ideas And Best Practices People want exclusive deals. But people need to trust. 79% of Gen Z say that trusting the brand they buy is their first priority. So, what’s the deal with trust? It’s this: your customers need to realize that they are engaging with people like themselves. […]
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Data-Driven Decisions: How Big Data is Shaping Fortune 500 Strategies
Data-Driven Decisions: How Big Data is Shaping Fortune 500 Strategies The amount of data generated today is massive and growing exponentially. By 2025, data creation is estimated to rise to 180 zettabytes. With this influx of big data, companies are realizing the need to become more data-driven in their decision-making. For Fortune 500 corporations, leveraging […]
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November 2, 2023
How to Reduce Customer Churn with Explainer Videos
How to Reduce Customer Churn with Explainer Videos Customer churn is one of the most frustrating challenges a business can face, as it not only impacts your financial bottom line but also casts a shadow over your hard-earned customer base. Every lost customer represents more than just a drop in revenue– it signifies a missed […]
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October 31, 2023
Search Engines and AI Chatbots: The Breakdown
Search Engines and AI Chatbots: The Breakdown In the ever-transforming realm of digital technology, two significant players have emerged, each fundamentally altering how we engage with information: search engines and chatbots. These digital marvels have revolutionized the way we seek answers, navigate the digital landscape, and access the wealth of knowledge at our fingertips. While […]
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October 30, 2023
Here’s When Chargebacks Become First-Party or “Friendly” Fraud
Here’s When Chargebacks Become First-Party or “Friendly” Fraud In the United States, chargebacks are enshrined into federal law and are designed to protect cardholders from fraud. Through the chargeback process, cardholders can dispute fraudulent transactions, such as a purchase made when someone stole a credit or debit card. When used properly, chargebacks can provide consumers […]
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Comparing Different 401(k) Plan Options
Comparing Different 401(k) Plan Options Staying abreast of changes surrounding retirement planning is vital to safeguarding your financial future. Now that we are into 2023, the Internal Revenue Service (IRS) has issued a declaration directly affecting retirement savings strategies, increasing employee 401(k) contribution limits from $20,500 to $22,500. This timely change emphasizes the significance of […]
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October 27, 2023
Mastering Aesthetic Content: Elevating Your Brand’s Visual Presence
Mastering Aesthetic Content: Elevating Your Brand’s Visual Presence In today’s digital age, where the attention span of the average consumer is shrinking by the minute, creating compelling content is essential for any brand looking to make a lasting impression. Aesthetic content, characterized by its visual appeal and artistic allure, is becoming the cornerstone of brand […]
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October 25, 2023
Stylish and Functional: Leveraging Rubberized Sunglasses to Elevate Your Brand Identity
Stylish and Functional: Leveraging Rubberized Sunglasses to Elevate Your Brand Identity Companies must think outside the box and find innovative ways to promote their brand and captivate their desired market. One highly effective method is through the use of promotional products that not only serve a practical purpose but also make a fashion statement. Rubberized […]
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October 24, 2023
Top 6 WordPress Plugins for Social Media Marketing
Top 6 WordPress Plugins for Social Media Marketing Social media marketing is crucial for getting your content in front of a wider audience. However, managing multiple external tools for this purpose can be both tedious and costly. That’s where WordPress plugins come in handy, offering a level of convenience that’s often missing in even some […]
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Ensuring a Decentralized Network: Bitcoin Node Diversity
Ensuring a Decentralized Network: Bitcoin Node Diversity Amidst the swiftly evolving realm of cryptocurrencies, the online trading platform known as FBC Algo has emerged not only as a trailblazing digital currency but also as a transformative notion that disrupts conventional financial frameworks. Central to Bitcoin’s achievement is its decentralized framework, constructed on the framework of […]
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