Erik Qualman's Blog, page 332
January 27, 2018
Social Media and the Convergence of Marketing and PR
Social Media and the Convergence of Marketing and PR While marketing and public relations (PR) are commonly thought of in different terms, the popularity of social media has brought the two to work together in ways we didn’t think about before. Yes, they are similar practices, but they focus on different relationships. We’d like to […]
January 26, 2018
What You Need to Know About LinkedIn Native Videos
What You Need to Know About LinkedIn Native Videos So, you want to be part of the native video wave on LinkedIn. Sure, it’s crucial that you do. Estimates vary, but it’s believed that by 2020, almost 80% of web traffic will be driven by video content. LinkedIn has already started rolling out its native […]
Unhappy Public as Trump Tariffs Solar
Unhappy Public as Trump Tariffs Solar President Trump will be imposing a 30% tariff on imported crystalline-silicon solar cells and modules. What does this mean? It’s a move towards Trump’s “America First” campaign, by making it harder to import cheap solar panels from China and protecting the domestic solar industry. GTM Research analysis predicts an […]
The Ultimate Guide to Liability Insurance for the Self-Employed
The Ultimate Guide to Liability Insurance for the Self-Employed If you work for yourself, you’ve probably wondered a) what the heck is business insurance, and b) if you need it. You’ve come to the right place. If this is your first time delving into the very confusing and sometimes overwhelming world of business insurance, have […]
January 25, 2018
4 Ways to Beat the Small Business Cash Flow Crunch in 2018
4 Ways to Beat the Small Business Cash Flow Crunch in 2018 This article reviews four simple and effective ways you can increase cash flow for your small business in 2018. More specifically, these methods help turn accounts receivables into cold hard cash that your small business can use today. Some of these cash flow […]
Trying to Take Great Headshots? Check out These 5 Tips For Success
Trying to Take Great Headshots? Check out These 5 Tips For Success For some people in the entertainment or music industry, having an appealing headshot is important. These headshots are usually sent out with a person’s resume when attempting to entice directors and others in the entertainment industry. If this headshot looks unprofessional or pixelated, […]
January 24, 2018
4 Easy & Proven Steps to Reach Your Goals in 2018
4 Easy & Proven Steps to Reach Your Goals in 2018 Another year with new resolutions and crowded gyms. Yet, come February, the gym will be empty. This isn’t being pessimistic, it’s a statistical reality. Less than 10% of New Year’s resolutions are actually kept. We just can’t keep it together. The good news is […]
9 Instagram Features You Probably Didn’t Know About
9 Instagram Features You Probably Didn’t Know About When it comes to Instagram, the modus operandi is usually quite simple: take a picture or video, apply filters, tag people or locations, and hit ‘post.’ However, this standard approach can cause Instagram tunnel vision, where users are completely unaware of the other features the social platform […]
Jeff Bezos Reaches His Highest Net Worth
Jeff Bezos Reaches His Highest Net Worth Jeff Bezos, the founder and CEO of Amazon, saw his fortune rise $2.8 billion on Tuesday as the stock of his e-commerce giant climbed 2.5% the day after the launch of its first cashierless store. Bezos now boasts a net worth of $113.5 billion, according to Forbes’ calculations, […]
