Erik Qualman's Blog, page 317
April 3, 2018
3 Examples of the Big Data Revolution
3 Examples of the Big Data Revolution Industries across the board have always taken advantage of the benefits data tracking can provide to become better equipped for success in their given field. Business owners have tracked which products, which advertising techniques, which hours of operation, etc., lead to the most sales. Now, technology has provided […]
Using Social Media for Fundraising Efforts | Nonprofit Organizations
Using Social Media for Fundraising Efforts | Nonprofit Organizations Interactions through social media have made most marketers follow suit and use these platforms to reach their consumers. Digital marketing involves the use of social media platforms such as Facebook, Twitter, and Instagram. Nonprofit organizations have also embraced this trend and are trying to incorporate the use of […]
April 2, 2018
Time-Tracking with Artificial Intelligence
Time-Tracking with Artificial Intelligence AI tech is booming and employees are interested to see if it can solve the problem of time tracking. Professional services is a billable hours-driven industry. Manual time-tracking can be annoying and people often forget about it. Managers have to remind colleagues to update their hours. Can artificial intelligence help companies […]
Snapchat Punks Facebook in Light of April Fool’s Day
1. Snapchat Punks Facebook Easter and April Fool’s Day both fell on April 1st this year, which won’t happen again until 2029. Brands took advantage of this iconic dual holiday; from Elon Musk announcing Tesla’s bankruptcy to Burger King’s chocolate whopper and to Netflix acquiring the personal autonomy of Seth Rogen, the jokes were on […]
The Secrets to Digital Transformation
The Secrets to Digital Transformation With recent changes in the digital presence of companies in the past few years, digital transformation is a process that is present in many businesses, with the hope of building their online presence and digital services. It’s about taking customers by surprise and providing innovative and highly personalized offers and […]
March 31, 2018
5 Reasons Why People Are Making A Huge Amount Of Money With Initial Coin Offerings
5 Reasons Why People Are Making A Huge Amount Of Money With Initial Coin Offerings Cryptocurrency is slowly taking over the entire world. It is not only being used by billion-dollar companies but also by regular people in their households. Cryptocurrency has brought an ease to the process of financial transactions, and now, even teens […]
March 30, 2018
7 Tips for Reaching that Breakthrough Moment to Turn Your T-Shirt Business Around
7 Tips for Reaching that Breakthrough Moment to Turn Your T-Shirt Business Around How can you turn your average performing T-shirt gig into a money-pumping online business? Simple. Focus on fundamentals. Making a living from a T-shirt business isn’t about reaching a bigger audience or charging a premium price — it’s about discovering your niche, […]
Under Armour’s Massive Data Breach
1. Under Armour’s Massive Data Breach This week, Under Armour revealed a data breach of their popular food and nutrition app, MyFitnessPal. The breach exposed the personal information of 150 million app users including usernames, email addresses, and passwords. The company is recommending all app users change their passwords immediately. Fortunately, no social security […]
5 Great Employee Retention Tactics for Small Businesses
5 Great Employee Retention Tactics for Small Businesses Employee turnover is the scourge of small businesses everywhere. Studies have indicated that each employee that leaves their position costs an average 20% of their annual salary to replace. That says nothing of the experience and often irreplaceable knowledge that each departure strips from the business. It’s […]
March 29, 2018
Top 5 Mistakes Startups Should Avoid When Pitching To Investors
Top 5 Mistakes Startups Should Avoid When Pitching To Investors In order to raise funds, startups must acquire a deep understanding of the factors of assessment and expectations each investor has before attempting to pitch their business plans. A business pitch is a way startups ask investors or venture capitalists for the funding to sustain […]
