Erik Qualman's Blog, page 315

How to Easily Switch Your Rental into a Smart Home

Here’s how renters can enjoy the perks of living in a smart home Smart home technology is all the rage nowadays and you’ll find it almost everywhere, either in your friends’ homes or even in public spaces. However, if you’re a renter, you might find yourself in a tricky situation since alterations to apartments are […]

Why You Need to Be on Reddit (If You’re Not Already)

Why You Need to Be on Reddit (If You’re Not Already) When your company begins revising its social media marketing strategy, it probably doesn’t include Reddit in the mix. Don’t feel ashamed or embarrassed. Few small business owners think about incorporating Reddit into their plans. Reddit, however, often spawns viral news, memes, and other content […]

Big Data Infusion into Small Business: How to Do It Right

Big Data Infusion into Small Business: How to Do It Right Today, when big data is accessible and highly detailed, not using it is a conscious choice to limit your business. A small business can make use of it as well as giant corporations do as long as they know how to do it and […]

The 4 Keys to a Sound Enterprise Information Solution Strategy

The 4 Keys to a Sound Enterprise Information Solution Strategy For years, businesses have been establishing Business Intelligence (BI) as a means of delivering insight, facilitating better decision making while providing enterprise performance. In the beginning, BI systems demanded certain information access and end users were happy accessing locked data in transactional systems. While some […]

4 Reasons Why Your Company Needs to Archive Social Media Communication

4 Reasons Why Your Company Needs to Archive Social Media Communication Nearly 71 percent of online consumers will tell their friends and family about a business if they have had a positive social media service experience with them. There is no denying just how powerful social media is in the modern world of business. Without […]

Zuckerberg’s Uneventful Testimony

1. Zuckerberg’s Uneventful Testimony Tuesday’s Senate committee hearing was a 5-hour clown fiesta. Zuckerberg came out largely unscathed, having done his homework. It was apparent that the Senators, on the other hand, had not, asking seemingly basic questions about how Facebook works. Talk about a generation gap. One of our favorite quotes from the hearing […]

What Is Forex Trading And How Does It Work?

What Is Forex Trading And How Does It Work? Most people are familiar with the stock market. In fact, there are millions of people that have managed to make a reputable income by trading stocks. Forex is similar, but different as well. If you’re able to master Forex trading, there is a good chance that […]

Web vs. Mobile: What should your business be focusing on?

Web vs. Mobile: What should your business be focusing on? The internet is now more accessible than ever, with web use beginning to shift from traditional desktop browsing to increased mobile usage. As a result, it is more important than ever to utilize the way your business is represented across a number of platforms. With […]

7 Rules to Follow When Rebranding Your Company

7 Rules to Follow When Rebranding Your Company Sometimes, what your company needs in order to make its next developmental leap is a solid rebranding. Maybe your audience is different than you expected or maybe you want to honor a new demographic that has become interested in your brand. Maybe you finally have the cash […]

Cloud-Driven Mobile Apps Must-Knows

Cloud-Driven Mobile Apps Must-Knows Most mobile users download an app for all of their favorite sites. Apps provide easy access to their bank, online shopping, games, or whatever else it is they want to consume on a regular basis. From a developer’s and site owner’s point of view, there is more than one type of […]