Erik Qualman's Blog, page 310

Converting Subscribers into Buyers: How Top Tools Stack Up

Converting Subscribers into Buyers: How Top Tools Stack Up I don’t have to explain to you the importance of having lots of subscribers in your email list. What I do need to discuss is how to convert subscribers into customers. After all, what good is a list if you can’t convince them to buy your […]

Essential Tools for Digital Marketing Agencies

Essential Tools for Digital Marketing Agencies U.S. businesses are expected to spend more than $100 billion per year on digital marketing services by the end of 2019, according to Statista. Whether it’s paid search advertising, email, social media marketing, search engine optimization (SEO) or content marketing, these services allow businesses to target high-quality prospects with […]

Story Time with Lego

1. Story Time with Lego Lego launched a new interactive experience  on the Amazon Alexa with a feature called Lego Duplo Stories. The feature combines plastic toys with storytelling capabilities to give parents and children a variety of stories to choose from, along with audio prompts encouraging physical play. Duplo Stories is designed to have […]

A Step-by-Step Plan for Rocking Your Personal Brand

A Step-by-Step Plan for Rocking Your Personal Brand If you’re utilizing an online presence to build your business, you are building a personal brand. Personal branding plays an important role in business growth, whether you are a freelancer or working for another company. Building upon a brand is critical for establishing yourself as an authority […]

How to Solve a ‘Scratch Disk is Full’ Alert on MacBook

How to Solve a ‘Scratch Disk is Full’ Alert on MacBook Have you ever received an alert on your MacBook saying ‘Scratch Disk is Full?” What is a scratch disk? More importantly, how are you going to fix this issue? There’s actually an easy solution to this problem. One solution is to clear the disk, […]

Pandora Loses Listeners from 21-Month Study

1. Pandora’s 21-Month Study Pandora has just finished a 21-month study, surveying close to 35M listeners. The researchers divided Pandora users into 9 groups that were each served different kinds of ads. Some groups received twice as many ads (up to 12 ads per hour), which resulted in decreased listening. It also found older age […]

Blockchain Can Help Artists Protect Their Works

Blockchain Can Help Artists Protect Their Works Murky IP laws and outdated internet infrastructure make it hard for content creators to control their own work. The internet was a game-changer for many industries, particularly artists. For the first time in history, writers, musicians, photographers, videographers and other artists had a platform to share their work […]

5 Most Common Marketing Mistakes

5 Most Common Marketing Mistakes The implementation of effective marketing activities can be challenging. After all, not everyone is skilled in marketing and employing or even using the services of external specialists is a cost that many companies cannot afford. Is there a solution to this problem?  Fortunately, the 21st century provides us with the […]

Mistakes to Avoid When Starting an Online Business

Mistakes to Avoid When Starting an Online Business We are all bound to make a lot of mistakes when running our businesses. However, there are mistakes that are unavoidable, and then there are ones that could have been easily avoided. You should do your best to minimize the latter because it’s a huge waste of […]

How does Data Analytics Help Drive Better Business Decisions?

How does Data Analytics Help Drive Better Business Decisions? Have you ever heard of data analytics? If not, you’re missing out on one of the hottest trends in the business right now. Consider the following statistics: According to IDC, global revenues for business analytics and big data hit $150.8 billion in 2017, a significant rise […]