Erik Qualman's Blog, page 308

4 Tips to Increase Employee Loyalty

Increasing Employee Loyalty Employee loyalty is important if you’re targeting long-term success for your business. When employees are loyal towards you, retention rates are higher and longer, even through the toughest of times. They will deliver greater performance levels and increase productivity and efficiency, resulting in a collaborative, innovative and stable work environment. Loyal employees […]

Our Review of SocialDrift and Their Instagram Growth

Our Review of SocialDrift and Their Instagram Growth Running a successful Instagram account is no simple task. On the contrary, it’s a major ordeal that requires a lot of time and dedication. Not only do you have to consistently deliver high-quality content, but you also have to keep your audience constantly engaged. This is something […]

How to Grow Your Consumer Base with SEO

How to Grow Your Consumer Base with SEO In today’s world, many corporate leaders and business owners are seeking strategies that will empower them to connect with and then convert prospects so that they become life-long consumers. If this is your objective for 2018, it’s important to note that the strategic, consistent use of SEO […]

Microblogging in 2018: Why It Still Matters and Where (and How) to Do It

Microblogging in 2018: Why It Still Matters and Where (and How) to Do It The meteoric rise of Twitter has made microblogging the new norm. Millions of people engage in microblogging every day; many unaware that those short status updates are, in fact, microblogging. It’s difficult to draw a clear line between microblogging and social […]

Glassdoor Purchased by Japanese HR Company

1. Glassdoor Purchased for $1.2B Glassdoor, the popular employment review site, is being acquired by Japanese HR company Recruit Holdings for $1.2B. “Joining with Recruit allows Glassdoor to accelerate its innovation and growth to help job seekers find a job and company they love while also helping employers hire quality candidates,” said Glassdoor co-founder Robert […]

What’s Driving Online Retail Innovation? – By DealDash

What’s Driving Online Retail Innovation? – By DealDash Believe it or not, finding the lowest prices doesn’t seem to be the number one driving force behind consumer’s online shopping habits. While many online shoppers agree that lower prices are their primary motivation for shopping on the Internet, according to a survey from Simon-Kucher & Partners, […]

Why Small Businesses Need to Know About Geofencing

Why Small Businesses Need to Know About Geofencing A few years ago, the term hyperlocal marketing rode the wave of buzzwords, by making it possible to pinpoint a specific area with the help of location-based technology like the GPS. This strategy gained momentum as mobile devices became more and more popular. Today, with mobile search […]

Let Me Say This in Plain English

Let Me Say this in Plain English Why write this article in plain English? For the same reason you should write all your business materials in plain English. Yes, even if your audience is a group of astrophysicists. Even if your client base is lawyers. Even if you are writing for university professors. You will […]

4 AI-enabled Applications Transforming the Advertising Landscape

4 AI-enabled Applications Transforming the Advertising Landscape Despite claims to the contrary, Artificial Intelligence has been bringing man and machines closer together, like never before. In fact, the proximity between the two will see the AI juggernaut perennially rolling in to reach a $70 billion mark by 2020. With AI often being a good proxy for […]

Barack Obama: Super U Podcast

Barack Obama: Super U Podcast Our Super U Podcast is live! The Super U Podcast provides tips from featured top performers to help unlock and unleash your inner superpower. This week we feature Barack Obama, an American politician who served as the 44th President of the United States. Check out our Super U Podcast by […]