Erik Qualman's Blog, page 251

How to Effectively Target Your Audience on Social Media

How to Effectively Target Your Audience on Social Media Social media is one of the most effective digital marketing tools available. It has transformed the way in which we communicate and is a driving force behind the technological revolution. Social media gives us unprecedented access to a global audience and fosters engagement that transcends beyond […]

#MeToo Movement Sparks Barriers for Women in Workplace

1. #MeToo Sparks Barriers for Women LeanIn.org released a survey on Friday highlighting findings of women in the workplace following the aftermath of the #MeToo movement. Lean In, a women’s self-empowerment organization founded by Facebook chief operating officer Sheryl Sandberg, partnered with SurveyMonkey to understand what men and women are experiencing in the workplace. It […]

A Closer Look at Social Casino Software

A Closer Look at Social Casino Software Although social casinos have been around since the early 2000s, they didn’t attract much attention until 2012 when online casinos started featuring their games on social media networks and developing apps for tablets and smartphones. The difference between social casinos and regular casinos is that they incorporate the […]

Artificial Intelligence and the Future of Marketing

Artificial Intelligence and the Future of Marketing The realm of artificial intelligence has grown exponentially since the concept was first introduced back in 1966. AI has evolved to encompass so much, impacting our daily lives and helping to improve efficiency in a variety of industries. In a nutshell, AI is the term for technology that […]

If Your Small Business Isn’t Using Data Science, Are You Behind the Competition?

If Your Small Business Isn’t Using Data Science, Are You Behind the Competition? Now that the hype surrounding big data technology is settling, business leaders want to learn real-world uses for this technology. While this might seem like a no-brainer for firms with a sizable budget, you might be surprised to find out that even […]

College Board Adds SAT Diversity Score

1. College Board Adds SAT Diversity Score Yesterday, The College Board added a program to the SAT that takes an adversity score into account when reviewing applicants. The goal is to factor in cultural and socioeconomic backgrounds of students, deciding who is really outperforming adversity. The College Board has stated that the data is being […]

Knowing Your Workplace Rights as a Woman in 2019

Knowing Your Workplace Rights as a Woman in 2019 Recent research indicates that women are disadvantaged in the workplace due to gender equality issues, as well as aspects related to pregnancy and other gender-related health issues. According to recent research by Salary Finance, a salary-linked employee benefits provider that partners with employers to deliver financial […]

The Impact of Voice Search on SEO

The Impact of Voice Search on SEO Over the past few years, there has been a lot of evolution in search engine technology, with companies creating improved search engines for internet users to get the best results. Companies such as Google have adopted new technologies such as voice search to improve search results through artificial […]

FCC Ready for Phone Companies to Block Robocalls

1. FCC Ready for Phone Companies to Block Robocalls If you’re affected, like a majority of us, by 10-15 spammy robocalls on a daily basis, refusing to ever pick up the phone to an unknown number, then you’re in luck. The FCC wants to allow phone companies to block any unwanted robocalls by default. If […]

How to Upgrade Email Campaign Strategies to Bolster SEO Growth

How to Upgrade Email Campaign Strategies to Bolster SEO Growth By Sky Cassidy, CEO of MountainTop Data   A survey of 500 users found that 58% of respondents were negatively impacted via a drop in their SEO ranking since the Google March 2019 Core Update. 44% have still not recovered from the ranking drop, but […]