Erik Qualman's Blog, page 247
June 24, 2019
Why You Should Shift to Digital Signature
Why You Should Shift to Digital Signature When it comes to sealing and signing deals such as in court filings or employment contracts, having a secure signature is of high essence. Today, technology has highly advanced, and we are living in a hyper-connected world. The traditional methods of making signatures are getting replaced by digital […]
June 23, 2019
How to Leverage Social Media in the CBD Industry
How to Leverage Social Media in the CBD Industry With cannabidiol (CBD) taking off at a lightning pace, companies are popping up everywhere and the competition is heating up. But because it’s a fairly new industry, there’s still a lot of confusion and misinformation floating around the web. That’s why social media platforms are invaluable […]
June 22, 2019
What Ad Blockers Mean for Your Business
What Ad Blockers Mean for Your Business Ads have plagued internet users since the 1990s but ad blockers have only recently seen widespread adoption. According to a survey published by portfolio website Visual Objects, most people (65%) have used ad blockers for more than a year and most often use ad blockers on desktop devices […]
June 21, 2019
Slack Goes Public by Direct Listing
1. Slack Goes Public by Direct Listing On Thursday, workplace messaging company, Slack, went public, but not in the way that you would expect. Slack has foregone a traditional IPO approach (e.g. using an underwriter such as Goldman Sachs or JPMorganChase) and has opted for a direct listing. Why not do it on the cheap […]
June 19, 2019
KFC Goes Vegan
1. KFC Goes Vegan The Colonel has opted to join the vegan army. KFC released the “Imposter Burger.”The item was well received which caused some delays—so much for fast food. KFC is trying to keep pace as McDonald’s and Burger King started offering meat-free options. Will they manage to turn their valued customers toward a […]
June 18, 2019
Why Digital Impressions Matter
Why Digital Impressions Matter Have you ever bought a fancy tech gadget or a gorgeous piece of clothing that ends up falling apart after a week? Appearances can be misleading. When it comes to any type of product, physical or digital, impressions matter, but what the user finds after interacting with the item matters just […]
A Guide to Making Your Online Presence Less Tiring on a Daily Basis
A Guide to Making Your Online Presence Less Tiring on a Daily Basis There’s an abundance of information available online today, and more is being constantly created. This can be very useful, as you can easily access various types of content, but the abundance of it all can also be tiring. Information overload can make […]
June 17, 2019
Online Banking App Scams on the Rise
1. Online Banking App Scams on the Rise How many of you have lost money? We all have at some point in our lives. And if you haven’t, well, be prepared because it may happen to you. Fraud transactions can occur through digital platforms, such as Zelle. Similar to Venmo, Zelle “is a digital payment […]
Is Your Online Store Secure? Learn How to Protect Your Business
Is Your Online Store Secure? Learn How to Protect Your Business Starting an online business can be an exciting but also a heavily stressful undertaking. There’s a lot of work that goes into setting up an e-commerce business, with complicated organizational aspects to work through. So it’s easy to let a few important things, like […]
June 16, 2019
Should You Use LinkedIn as a Marketing Tool?
Should You Use LinkedIn as a Marketing Tool? LinkedIn was originally designed as a networking tool for professionals. It was a platform separate from your personal social profiles, where you could develop a personal brand, meet other like-minded professionals, and even seek new job opportunities. But like all social platforms, it can be exploited for […]
